1. Activity time:
20xx April 28th -20xx May 5th
2. The purpose of the activity:
1. With the help of the atmosphere of the May Day holiday, vigorously promote beauty salons, attract the attention of new and old customers, expand customer groups and improve the performance of beauty salons.
2. Put new products on the shelves and guide customers to experience new products at half price, impress consumers with product effect and enthusiastic service, and improve the performance of beauty salons.
3. Absorb as many consumer groups as possible and impress them with enthusiastic service, so as to develop them into long-term customers and expand the influence of beauty salons.
3. Programme of activities:
1. Project cross-promotion:
There are many items in beauty salons, which can be packaged and consumed. For example, do a face wash at the original price and then give a steamed face project. May Day is in the early summer, so the topic about summer is nothing more than losing weight, repairing after sun exposure, whitening the whole body and so on. Beauty salons can do this kind of project in cross-promotion. You can also do it at the original price, and then send the supporting projects. In short, match according to the needs of customers in the store. In this way, customers only spend one dollar but have two project experiences, which is very cost-effective.
2. Coupon promotion:
Most beauty salon managers will think of voucher promotion activities, so our voucher promotion can be set more humanized, such as how much you spent on large-scale beauty projects; It can also be a small project, such as spending money in 500 yuan and taking 200 yuan. Set the use period to ensure the customer's return rate.
3. Discount promotion:
Discount promotion is often the most commonly used promotion method, so we can adjust this promotion method according to the season and the current needs of customers to meet their current needs and improve the performance of beauty salons.
4. Free promotion:
Free promotion of small beauty salons may not be possible, which is a challenge for big beauty salons. Then we can also provide it for free according to the current needs of customers, but we can limit the number of places, two to five a day, and so on, or we can sign up for the queue. Of course, customers who get free service are satisfied, but for customers who don't get free opportunities, if they want, they can come to the store for half price later according to their personal information, which is also excellent.
5. Consumption incentive promotion:
Customers can accumulate points after spending, and the amount does not necessarily need to be too high. They can make small kickbacks or large kickbacks. The main face of consumption points is a method adopted by beauty salons to give back to old customers, so that old customers can not only enjoy their body and mind after consumption, but also get free points prizes, giving them a kind of spiritual comfort. Encourage customers to continue spending in the future.
6. Promotion methods of activities:
1. Distribute leaflets: Distribute leaflets of beauty salons in communities and streets.
2. In-store promotion: Post posters or banners in the pre-event inside and outside the beauty salon to attract past customers.
3. Network publicity: Make full use of the convenience of the network to publish activity plans and contents on major websites to attract new and old customers.
4. WeChat publicity: launch the May Day activity plan of beauty salon in the official account of WeChat WeChat to attract customers to browse and spend.