Xiao Xu's short videos mainly involve chemical engineering principles, chemical experiments and so on. The charm of chemical engineering discipline was shown to the audience in a vivid way. Through explanation and demonstration, the complex chemical knowledge is transformed into a form that is easy to understand and accept. Video is not only educational, but also full of fun and creativity, so that the audience can learn through entertainment. Xiao Xu's videos were widely spread and shared on the short video platform, and gradually accumulated a large number of fans. By constantly updating the content, interacting with the audience and providing valuable chemical knowledge and entertainment experience, it has won the audience's love and support.