Accurate promotion should be based on your product attributes. For example, if you do a project in idolize, you can consider some sub-cultural gathering places, such as QQ group and post bar, which are accurate customers.
Let me give you an example of accurate promotion of post bars.
As one of the sub-cultural gathering places, Baidu Post Bar is self-evident.
The same is the post bar drainage. Some people have a steady stream of fans, while others can only watch the posts sink. The reason lies in whether they pay attention to every detail.
There are many details to be polished from post account, post title, post content, post picture and post ending.
First, publish the account number.
Although the management of Post Bar is strict now, it is still difficult to block the main account of Post Bar bar owners, Baidu svip account and advanced account.
There are four steps to create a Post Bar account:
1. Looking for popular unreleased movies
On Baidu's search list, look for movies that are still some time away from release but have a high search index.
2. Join the unreleased movie post bar
Find a post bar to join. Under normal circumstances, the number of people posting it is still relatively small, and there are not too many posts.
If the time is advanced, sometimes there is no bar owner. At this time, people with strong execution can apply for bar owners, and after a period of assessment and internship, they can become regular smoothly.
Sign in and post every day. After the movie is officially released, your account has reached a high level in this post, so you can send some drainage information smoothly at this time.
Second, the post title
Clothes make the man, and titles make the position. Good headlines can easily arouse the interest of netizens. As long as it clicks on the post, it has a chance.
The title of a post depends on whether it contains interactivity.
For example, "xxx Game Bar", the title of the drainage post can be "What impact does the updated version of XXX have on XXX's career?"
In XXX TV series, the title of the drainage post can be "What do you think will happen in the next gathering?"
In Slimming, the title of the drainage post can be "Come on girls, according to the weight loss plan, we will definitely lose weight!"
In Get Up Early, the title of the drainage post can be "Say good morning at 6 o'clock, and the wake-up list is being collected!"
Secondly, sending invitations to bar friends can easily cause their gossip and drive the popularity of the whole post.
take for example
"I focus on XXX field. What do you want to ask? "
"I help you make a plan, let you ..."
"Teammate XXX problem, how did you solve it ..."
"Solicitation order! Find Comrade XXX (friend) together! "
On the basis of interactive factors, we can further use the curiosity of bar friends to form a combination boxing.
take for example
"I served as XXX in those years, do you want to know the secret of XXX? Let's cooperate to find the answer. "
Third, the post content
Due to the strict review of post bars, the criteria for deleting blocked posts in bar owners are different. Therefore, drainage, we must strictly manage the content to avoid falling short.
1. Strong execution.
If the main post is published by itself, it should not contain any marketing information. Don't disclose information related to products and services in your reply for at least 7 days after the initial release.
Instead, simply reply around the content of the main post in order to create an atmosphere and avoid review.
2. Put an end to sensitive content
In order to reduce the risk of being deleted, sensitive content must be deleted.
Including hard advertisements with obvious intentions, information related to sensitive characters such as "price reduction" and "promotion", information obviously irrelevant to this post,
Pay attention to the information explicitly prohibited in the main announcement of the post bar and the information overlapping with other drainage posts.
Step 3: Send in segments.
Don't post the whole soft article in the topic post, otherwise it will increase the possibility of sensitive words being monitored and the user's viscosity will become worse.
4. Manual posting
"Top post" is not heavy, completely exposing the main post. When the main post and reply post are full of 3 pages, you can post manually in batches with the help of the team.
You can bring dozens of accounts, constantly change IP, clean browser cache and cookie, and take turns every half hour.
Moreover, the goal setting of "top post" should be randomized, so that the main post is ranked first, sometimes third, seventh or even tenth.
5. Insert the link directly for promotion.
It is also a direct and effective drainage method to directly insert the address generated by Baidu short URL into the reply content.
Similarly, you can also insert keywords directly under the main post that has a high popularity, and guide customers in need to search by themselves.
It is best to use product promotion words directly, provided that SEO and SEM are done first, and they should be in the first place, otherwise they will be cut off by their peers, which will not pay off.
Fourth, the stickers end
1. Some people who make products like to send beautiful pictures to attract traffic, but they didn't expect to attract the most difficult color flow.
Putting personal photos in white coats in the drainage content of health care products will naturally bring trust endorsement to the products.
In addition, you can also make a large number of Baidu's signature files and avatar pictures for drainage.
When making pictures, we should try to avoid repetition from the picture task and background to the text content and font on the picture, so as to ensure the approval rate after uploading.
2. The "small tail" at the end of the post is also easy to attract the attention of friends.
A. Use the reminder at the end of the article
Such an invitation allows people interested in the content of the post to actively leave accurate contact information.
B. Using signature files
Because there is a dividing line between the signature file and the post content, all floors that post and reply at the same time will bring their own signatures.
So you can use the form of picture signature, add some drainage text, take GIF pictures or plain text soft text, so that the target customers can find you more easily.