How do novices make Tik Tok? Tik Tok is a software that everyone likes in our life at present. Tik Tok has many active accounts every day. Now many people are beginning to see the development of Tik Tok. Let's learn how novices make Tik Tok.

How do novices do Tik Tok 1 First, account positioning.

Select the subdivision trajectory. Tik Tok's positioning is accurate, and vertical works are continuously introduced, and works are pushed to more accurate users with the same attribute tags. After getting accurate fans, your conversion rate of selling goods will be higher.

Second, the orientation of people.

Tags are a way to get to know a person. Select the tags that are propagated and match the tonality of target positioning.

Third, script writing.

Combined with the core idea of account, account positioning, user demand and market analysis, crowdfunding planned the script.

Fourth, post-shooting editing

The second editing, color matching and cutting of materials, as well as the special effects of the overall design of Tik Tok.

Analysis of data manipulation of verb (abbreviation of verb)

Policy analysis, official certification, content management, interactive response, public opinion monitoring, data release, etc.

How do novices make Tik Tok 2 1? Why did they choose Tik Tok//

I have been in business for seven years, and I started to run Taobao from 12. At that time, I thought Taobao was a trend, so I chose to operate. I have been in business for seven years. I've done maternal and child toys, Taobao, and hundreds of millions of stores before, and I've done well.

What I want to share with you today is Tik Tok's method, so why can I get in touch with Tik Tok after my operation is so good?

It's actually quite simple. I found that almost everyone around me was brushing Tik Tok, and then I contacted Tik Tok. At first, I brushed it occasionally, and I brushed it all day.

I found the characteristic of Tik Tok is that its video is very fresh, interesting and attractive, and then I started to make Tik Tok.

Tik Tok has entered a new era, and almost everyone can make short videos. At present, Tik Tok has a daily life of more than 300 million, and its ability to carry goods is very strong.

//2. How to make Tik Tok successful? //

I have my own inspection team, and I send a sample of a good product for free. Basically, committee of 100 received the video from May to August, because I was also filming the video. Basically, if a product works better, I can make an order of 5 to100000.

In fact, it is very important to catch hot spots. As Ma Yun once said, pigs can fly when standing on the tuyere. In fact, short videos have tripled year-on-year.

It's going well. Short videos are slowly becoming professional, but they are still not very professional, so everyone still has a better chance.

Because users mainly use fragmented time to watch short videos, the peak period of users brushing Tik Tok was studied at that time, and there were mainly several time points:

The peak period for users to brush Tik Tok.

1, before going to work

2. During lunch break.

3. After work

4. Before going to bed

First of all, the content of the Tik Tok account needs to be very vertical.

What does vertical content mean?

For example, if I want to be a mother and baby, then all my information is related to mother and baby products: my model is Bao Ma, and she will share some good things with her baby, good and bad in life;

This will attract very accurate users, and the effect will be particularly good when you make products.

Second, you must be creative when shooting vibrato audio and video.

There are many people who make story accounts now, but there are also "strong connections" and "weak connections" in story-making.

Strong connection means grasping characteristics, such as bubble mask, which was popular for a while. Bubble mask will produce bubbles when applied to the face, and the bubbles will continue to enlarge and then combine into a very interesting story.

In fact, Tik Tok's video feedback has several points: like, comment, share and play rate;

The most important thing is the completion rate. The completion rate of video can directly determine whether we can enter the next traffic pool.

Third, the video script should be in place.

When making a video script, you must catch your eye in the first five seconds, and it is best to create a little reversal or surprise every five seconds or so, so that the audience can watch the video continuously.

//3. Understanding of fans and videos//

If someone comments below the video, I will reply one by one, which will improve the overall activity of the account.

It is also important to make a short video title. When I make a title, I will use rhetorical questions to trigger user comments, so as to improve the response rate and video playback rate.

Because Tik Tok is more public domain traffic than private domain traffic, the role of fans is not as great as expected. As long as you make a good video, you can get a lot of traffic.

Tik Tok's traffic mechanism is like a pyramid. It gives you basic traffic and data feedback, such as comments, likes, forwarding and video completion rate. If you do well enough to enter the next traffic pool, then you can enter the next traffic pool if you do well enough in the next traffic pool.

We should make the user feel immersive, let him integrate into the story, intuitively let him quickly understand our story, or the content can arouse his interest and interact with them more.

To learn to catch hot spots, Tik Tok will have many topics from time to time. Do it according to the topic content, and then add this topic when sending videos, and the traffic will be better.

As long as you catch hot spots or topics, the video is ok, and the traffic will not be less.

//4. How to make a video with commodities? //

I come from Xiaobai, too. At the beginning, I filmed, wrote scripts, bought props, wrote stories and became a model.

There is a list of good things in Tik Tok, so when choosing products, you should choose the latest popular products.

The core content is fun. Find a topic that fits your position. For example, the Mid-Autumn Festival is coming soon. You can all catch these hot spots and make videos. There are many hot topics, challenges and so on.

Because there are businesses here, I will give you DOU+ as soon as I send a video.

Therefore, there are still some products that are not so widely promoted. What should I do?

A new product, because you can't do every video well, so I will try some DOU+ myself to see how the video output is.

If the video output is ok, I will continue to follow up as long as I don't lose money.

If the output of video is very low, for example, if you invest 100 yuan and only get 5000 plays, then you don't need to use it to vote.

You can go back and have a try. In many videos, some better products or businesses are more powerful and will directly vote for dou+.

If some products are better, but the merchants don't have that much support, they can vote for their own dou+.

The delivery time can be like this. For example, my video will be posted before noon 1 1 and will be posted all day after it is finished.

You can choose the process recommended by the system: animation plus dubbing. If you can do animation and dubbing, your effect is also good.

Animation and dubbing involve an ip problem. If you can turn your animated characters into ip, your traffic will be very strong in the next time.

//5. Current views on the development trend of Tik Tok//

Tik Tok is relatively closer to Taobao, and now more and more people are making goods in Tik Tok, all for making money.

Moreover, the conversion rate of Taobao products is much higher than that of platforms such as JD.COM.

Or in other words, there are many Taobao users, and the next step may be to develop a small store in Tik Tok, but the system of Tik Tok store is not particularly perfect at present, so you can learn about it.

How do novices do Tik Tok? 3. Get the pre-planning and make the basic layout.

No matter what platform you make, it is difficult to change it later if you don't plan well in the early stage. That is what we usually say, the first step is wrong, and then it is wrong. Before we start to do Tik Tok, we should lay the following foundation.

1, do a good job of account positioning.

Why do you want to be customer orientation? Just like you want to tell your audience what you do and what they can get from you.

You need to choose a field according to your interest or expertise in technology, such as food, cars, etc. And do a good job of positioning, which can greatly enhance the weight of your account.

After determining your own field, every time you publish a work, you must only publish content works in this field. You can't say that you will deliver meals today, travel tomorrow and exercise the day after tomorrow. This will directly affect the verticality of your account, and your audience will be more and more confused about what you do. Then the system won't know what you want to do, and will gradually reduce the recommendation to you.

Summary: Choose a suitable field according to your own interests and specialties, and insist on publishing only in this field.

2. Basic settings

After the domain name is selected, we can start to register the account. Maybe many people register their accounts first, and then choose creative fields. Why not? Everyone will know when they do it.

After dialing the number, we need to do some packaging, which can be understood as the initial setting of the account, including taking a name related to your field, making an avatar that you think will attract your popularity, as well as personal information, header settings and so on.

Finally, don't forget to do real-name authentication. If you want to do something down-to-earth and have a very good plan, then I suggest you complete the real-name authentication first, which will enhance your weight.

A friend said that it would take a while to see the effect before real name. If it doesn't work, change the number and start all over again. In this case, is it a bit speculative? Everyone can understand for themselves. No matter what platform, it is guided by high-quality content.

Summary: register your account, do a good job in basic settings, and also do a good job in real-name authentication.

Step 3 increase the number

What is the reproductive number? Simple understanding is to let the system know you. If the system is unfamiliar with you and doesn't know what you do, it may not be able to calculate more traffic for you. Leaving a number is to label your account.

Pay attention to colleagues in several related fields, look at their works and repeat the previous operations.

Thirdly, you can watch live accounts in related fields every day, and 30 minutes a day is enough.

Summary: Spend some time reading the works of peers every day for a week.

These are the actions that need to be done in the early stage. At the same time, we need to pay attention to the following:

(1) It is best to register your account with your own mobile phone number and avoid logging in with an account of a third-party platform;

(2) Make sure that your device does not use other accounts, that is, one phone number is guaranteed;

(3) During the registration period, don't brush the works too fast, just brush a work in the same field and watch it (broadcast rate);

Second, understand the recommendation mechanism of Tik Tok platform.

Why do you want to understand the recommendation mechanism of the platform is to understand how the machine reads your content. The best thing about Tik Tok platform is its algorithm.

If we understand the algorithm recommendation of the platform, then we can make high-quality content that is more in line with the platform and get more traffic recommendations.

Tik Tok, like the title, is a byte product, and their recommendation is very much like a funnel. In other words, it is decentralization. Next, let's talk about it from several aspects.

(1) works review

After the publication of our works, we will generally accept two kinds of audits, one is machine audit and the other is manual audit.

When you publish a new work, the machine will automatically classify and match your work, keyword matching, theme matching, location matching and so on. At the same time, it will automatically check whether there is over-marketing, carrying other people's works, and other inappropriate content. Once the above problems are found, the machine will automatically intercept, put the work into the low-flow pool, and mark it at the same time to remind manual review.

If it is changed to manual audit, the auditor will conduct a more detailed inspection to confirm the violation of rights. Of course, some will be misjudged by machines, and will be liberated and marked when they are manually audited.

(2) Need to understand the concept of traffic pool.

Whether you are hundreds of fans or tens of thousands of fans, after your works pass the platform review, the platform will give you the first wave of recommendations, that is, put your works into the first traffic pool.

Many big coffees say that the flow pool has 8 levels. To simplify our understanding, let's divide it into three stages:

First, the primary flow cell

Some people find that his works have been played within 500 minutes, because his works have never jumped out of the primary traffic pool.

After the work is released, the platform will calculate the first wave of traffic for you, about 300- 1000, to see if your work is loved by everyone. How does the platform know that everyone likes your work, which is reflected by the broadcast rate and favorable rate? If the broadcast rate of your work exceeds 60%, the system may calculate the next traffic pool for you.

B, intermediate flow pool

When your work recommendation reaches 10w, it will enter manual review. After the manual review is passed, we will continue to recommend the next wave of large traffic according to your favorable rate, broadcast rate, forwarding rate and comment rate. Many people use the help of dou+ to trigger manual audit. It should be noted here that dou+ should not be put into operation when the video playback stops completely, but should be started when the traffic decreases slowly.

C, popular traffic pool

If your broadcast volume reaches 100w, congratulations on your popularity.

Summary: If you want to be red, you can't do without these indicators. After the broadcast, like, comment and forward. Knowing their direct relationship will help you get more traffic recommended by the system.

After-broadcast rate: When the video is first recommended, if the after-broadcast rate is above 30%, it is easier to be recommended into a larger traffic pool. How to improve the broadcast rate? At the beginning, we can make the work as short as possible and as fast as possible, for example, it is best to keep it within 15-30 seconds, but avoid it within 7 seconds; After getting used to it, you can try to make a work of 1 minute 0 1 second, which will increase the authority of content grading and make the audience more targeted.

Positive rate: it is an important indicator to judge whether a work is of high quality. If the praise rate of the work exceeds 5%, it will be considered as a high-quality work, and the system will recommend more plays. Some people will think that the favorable rate of his works has reached 10%, and the broadcast volume is still not up. This problem is to look at the data in the work data and see when the problem is.

Forwarding volume: Why would someone want to forward your work? The reason is that I recognize your work and hope to share it with my relatives and friends.

Comments: Comments represent interaction. When making a work, you can design a slot to trigger comments, or you can use your own trumpet as a guide.

(3) Time rules

I have published some works before. At 9: 00 am and noon 12, there are still only more than 200 broadcasts. At 6 pm, there are more than 300 broadcasts. Just when I was about to lose confidence, at 9 o'clock in the evening, the broadcast suddenly rose to 5000, 10 rose to 2w, and continued to rise. So, sometimes it may confuse us. This is the embodiment of platform time rules. If there were some hot spots or videos at that time, the system would suddenly give you a big wave of recommendations, which felt a bit like beating you up first and then giving you candy.

Third, start action.

Having said that, the Long March has completed the first step. When your account is settled and the rules are understood, you can consider how to operate. Don't get angry just because you send a few videos. As long as you calm down, just hold your horses and insist on exporting high-quality content, the platform will not refuse you. Maybe you see a lot of big coffee works, each of which is tens of thousands or hundreds of thousands of plays. They also insist on exporting at ordinary times. When they encounter explosive works, they will take other works with them at the same time.