This general management is not so strict, and it is ok to promote and use it in schools. Commercialization means that activities belong to commercial activities, which are different from civil activities and have independent characteristics. It is a commercial activity for profit.

Is it infringement for me to use online pictures as posters for recruiting new students in schools? Generally not used for commercial purposes.

This is not infringement.

For commercial use only.

There will be infringement.

Under the premise that students clearly don't want their photos to be made public, does the school still use their own photos for publicity, which constitutes infringement? It can be judged from the following aspects.

Article 100 of China's General Principles of Civil Law stipulates that "citizens have the right to portrait and may not use their portraits for profit without their consent." It can be seen that the behavior that constitutes a violation of citizens' portrait rights usually has two elements: first, without their consent; The second is for the benefit. The common infringement of citizens' portrait rights is mainly the use of other people's portraits in commercial advertisements, commodity decoration, book covers, printed calendars, etc. without their consent. The victim can stop the infringement of portrait rights by himself, for example, demanding to hand over the film he shot and removing the portrait from public display. You can also request the actor to stop the infringement, remove the obstruction, eliminate the influence or compensate for the losses according to law. The right to claim damages does not require property damage.