Second, the target users are different.

Although the live broadcast room and Taobao live broadcast are both popular live broadcast platforms, they are different in content, target audience and traffic acquisition methods. The specific differences are as follows.

First, their contents are different.

Tik Tok Live and Taobao Live are top traffic owners, with hundreds of millions of activities every day. But Tik Tok focuses on socializing and entertainment, supplemented by bringing goods. Taobao live broadcast is more inclined to attract people to shop, because in their respective ecology, the user behavior inside largely determines their commercial realization conversion rate.

Second, the target users are different.

Taobao live broadcast is mainly aimed at Taobao users, and Taobao users may become Taobao live broadcast users under the guidance of Taobao anchor. Taobao Live is a mobile phone Taobao platform that is positioned as "consumer live broadcast". By the end of 2065438+June 2006, the female audience had an absolute advantage, accounting for about 80%. Tik Tok live broadcast is aimed at all kinds of young consumers on the Tik Tok platform. They are all loyal users of Tik Tok, mainly for entertainment. By the way, buy some products recommended by the anchor.