According to the different introduced product information, product planting can be subdivided into unpacking planting, trial planting and evaluation planting. The general meaning of unpacking and planting grass is to open the product packaging box, see what products are inside and experience the thrill of unpacking. For example, the goods that just arrived today are delivered online, and then the packages are opened one by one for everyone to see, so that everyone can see what goods are inside, thus creating a surprise atmosphere and guiding consumers to buy goods. As for trying to plant grass, it is also easy to understand, that is, sharing the trial process of the product with you with a short video, so that you can have an intuitive understanding of the use method, functional effect and experience of the product, thus stimulating your desire to buy. Similarly, the evaluation of planting grass is also easy to understand, that is, sharing the evaluation process of the product, so that users can have a specific understanding of the detailed information such as the performance parameters of the product, thus increasing the user's recognition of the product.

No matter what kind of product planting method, it is carried out around the product, in order to show the advantages of the product intuitively to everyone and stimulate users' desire to buy. It can be said that planting grass is a very common way to realize short video network marketing.