Legal analysis: support. After receiving the complaint letter, the industrial and commercial department will, of course, log in to the merchant's online shop to confirm whether there is any use of illegal terms after verifying the complaint report materials (professional counterfeiting is professional, in addition to the complaint letter, there will be shopping lists, pictures of illegal terms on the webpage, etc. ). The industry and commerce department did not force the merchants to make compensation. If both parties agree to mediation, the industrial and commercial department shall organize mediation. If one party refuses to mediate, the industrial and commercial department shall terminate the complaint mediation according to the procedure.

Legal basis: Article 55 of the Advertising Law of People's Republic of China (PRC) violates the provisions of this law by publishing false advertisements, and the administrative department for industry and commerce shall order it to stop publishing advertisements, order advertisers to eliminate the influence within the corresponding scope, and impose a fine of not less than three times but not more than five times the advertising expenses. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan shall be imposed; If there are more than three illegal acts or other serious circumstances within two years, a fine of five to ten times the advertising expenses shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of not less than 1 million yuan but not more than 2 million yuan may be imposed, the business license may be revoked, and the advertising examination authority shall revoke the approval document for advertising examination, and its application for advertising examination shall not be accepted within one year.