620 ml to 580 ml! Recently, it has been found that the beer capacity of brands such as Snow Beer and Zhujiang Chunsheng has become smaller. Beer manufacturers deny that bottle slimming is a price increase, but the amount of beer is small. Although the price has not changed, it is a disguised price increase.
Slimming is popular now, so this bottle is also thinner. Snow Beer changed from 620 ml to 580 ml, because the purchase price has not changed, so the retail price will not change because of insufficient capacity.
The canned capacity of Pearl River draft beer has also been changed from the previous 330ml to 300ml. It can be adjusted for more than half a month, but the retail price has not changed.
Beer bottles are "thin", and some consumers think that this is a disguised price increase of merchants. However, businesses don't think so. The relevant person in charge of Shenyang Huarun Snowflake Beer Co., Ltd. said that the retail price of commodities has not changed. "The price is directly linked to the cost, and there is a cost for changing bottles. We are not raising prices in disguise." The relevant person in charge of Zhujiang Beer Co., Ltd. explained that bottle slimming is a normal adjustment in line with the market consumption trend. At the earliest time, the large bottle of beer was 640 ml, and it was basically around 600 ml in the past two years. Small packaging has also been changed from 500ml to 330ml, which is adjusted according to consumption trends and market factors.
Small package and low cost. The manufacturer's statement is a bit like making excuses. Although the price tag has not changed, the amount of goods that consumers buy at the same price has decreased. In this case, it is naturally a disguised price adjustment.
However, new packaging should follow the market situation after all. The design and update of wine bottles really need to conform to the trend. For example, the packaging methods of many domestic big brands of beer have been eliminated abroad, and the backwardness of this packaging is the biggest gap between domestic beer and imported beer.
Shenyang Liquor Industry Association also said that small bottles can reduce the risk of bottle explosion and reduce the production cost of enterprises. Manufacturers "thin bottles" should not simply cater to the trend.
At present, the market competition is intensifying, and the operating costs of enterprises are also increasing invisibly. Although the rigid demand for people's livelihood goods still exists, the sales of high-priced consumer goods are not optimistic. Therefore, in this case, merchants will not easily raise prices, but can only secretly convert the increased costs.
With ambitious new beverage companies entering the market with low-priced products, Coca-Cola Company is facing increasingly fierce competition in Mexico.
Competition. By putting new packaging on the market and providing consumers with more choices, Coca-Cola bottlers have successfully defended their position.
As the main supplier of PET blow-molded bottles in Mexico, Zapata Envases continuously invests in world-class equipment to meet the needs of customers.
The changing needs of customers, including the needs of its biggest customer, Coca-Cola. In order to meet the highest industrial production standards
Zapata Envas relies on B&; The online labeling machine provided by H Labeling Systems can produce the highest quality PET bottles at the same time.
Maximize the flexibility and efficiency of production to reduce costs.
Labeling system for 220ml to 3l PET bottles. Eight blow molding machines are combined with eight labeling machines, which run 24 hours a week.
7 days to meet the demand.
Segio Alardin, director of the pet business department of Zapata Envases Company, explained: "The two major beverage companies in South America are Coca Cola and El.
Before Gallo launched a 2.5-liter bottle in Mexico last year, Coca-Cola and Pepsi needed drinks with a maximum capacity of 2 liters.
Material bottle. Suddenly, Coca-Cola asked us to add a 2.5-liter bottle and a 3-liter bottle, among other things.
Bottle capacity, trying to completely cover the product range. We used to produce 30 different kinds of PET bottles, but now we have changed them to 55 different kinds.
PET bottle. "
This situation makes Zapata Envas feel great pressure, and the equipment must be reconfigured as soon as possible. Rely on suppliers
Sidel and B&; With the support of H, the company easily met this challenge. Zapata Envases operates eight factories in Mexico City.
Sidel blow molding machine, equipped with 8 B&; H's labeler. Aladdin commented: "We learn from B&; The service he received was impressive.
. Compared with other manufacturers, their response speed of providing parts and tooling configuration for our new packaging bottles is quite fast. "
The BH8000S labeling machine used by Zapata Envases is designed for containers ranging from 220 ml to 3 liters, with fast conversion and adjustment speed and strong practicability.
The current downtime is minimized. Just change a few parts and make a few mechanical adjustments. The operator only needs to clamp a few parts.
Select the parameters of the container from the control panel, press the button, and the vacuum cylinder, cutting cylinder, glue brushing machine and anode label control will be set automatically.
By reprogramming the timing position of the machine by the on-board computer, the difficulty of conversion and adjustment is reduced, and the labeling machine can be guaranteed to be in the best state.
Run in the best condition.
Aladdin explained, "Our workers work in two shifts 24 hours a day, seven days a week. Beverage bottle type conversion has been adjusted.
Process has a direct impact on productivity. We tried to run it for at least a week without switching, but because many customers didn't have it in stock.
Yes, as long as the customer calls us and says it is urgent, we will supply it. Sometimes we only need to produce for 24 hours to carry out the packaging line.
Conversion adjustment. "Three PET plants in Zapata Envases to meet the needs of carbonated soft drink bottling plants and drinking water bottling plants.
May I ask, the total monthly output of * * * is about 300 million bottles and 250 million PET bottles. The market grows at the rate of 15% ~ 18% every year, especially at the high level.
In the peak season, demand will increase by 20%. And it is expected that this growth will continue, which will bring great pressure to production.
B& amp; H labeling machine is suitable for continuous use, with low maintenance requirements for transmission device and accurate and accurate cutting system.
Glue brushing system. Aladdin explained: "When the production is at full capacity, it is difficult to arrange training for operators, so it is easy to learn."
Easy-to-use equipment is essential. We use b&; He had a good experience. Model 8000 is easy to operate and can guarantee excellent efficiency.
We use this technology without too many problems, and its service life is as long as 10-30 years. "
Over the years, Aladdin has used many kinds of labeling machines, including labeling machines and labeling machines from other suppliers. "We?
Found b&; H's labeling machine is more reliable, more universal and has longer normal working hours. Aladdin said, "The quality standard was set by the Coke Company.
They represent the highest standards in the industry. About 60% of our bottles will be supplied to Coca-Cola, but all our packaging bottles will do.
Meet these highest standards. We need to produce good packaging bottles and high-quality label materials, and we need to overprint them accurately.
Label positioning completes the label registration operation. "
B& amp; Each labeling machine of H has a patented computer image overprint system, which can really eliminate the common label groups in mechanical systems.
In the case of inaccurate printing, the label container with the highest quality can be produced through simple operation. Combination of airborne computer and advanced electromechanical system
It provides infinite possibilities for the change of the black line on the back. The sensor can detect the change of trademark parameters without slowing down or stopping the marking speed.
Stop the movement of the marker line, and the required adjustment can be made automatically.
Labeling machine can handle all kinds of label film materials with different processing properties. In order to handle a large number of label materials, such as polyethylene and polypropylene.
The appearance of olefin, PVC and transparent polystyrene, B&; The labeler developed by H expands the operating window of the machine. Due to tag control
The downtime can be reduced by half.
Although Zapata Envases currently produces 55 different kinds of PET packaging bottles in its factory in Mexico City, these packaging bottles
There are more than 200 kinds of labels on the Internet. He said: "The nonstandard labeling materials may be a problem. Importantly, our labeling machine can
Adapt to this change. “B& amp; H labeler has been proved to be very reliable, so it naturally becomes the choice of Zapata Envases equipment.
As a result, beautiful labeling containers can be made, so that products such as cola can achieve the required display attraction.
Other blow molding manufacturers are lowering the price of their products, but Zapata Envases is different. They are investing while reducing costs.
. In this huge market, which fluctuates greatly with the seasons and often changes, Zapata Envases hopes to keep interested in many things through investment.
Consumer's reaction. The per capita consumption of Coca-Cola in Mexico is now the highest in the world, and 58% of carbonated soft drinks are in PET bottles.
For packaging, Zapata Envases is facing huge market opportunities.
Aladdin concluded: "Over the years, the market has become more mature and efficient. Whether it's quality or reaction.
Customers put forward more requirements for us. As a matter of fact, in order to reduce the freight, we are trying to blow mold in our customer's factory.
Work. It is this dedicated technology investment and service that makes Zapata Envases competitive in the ever-changing industry.