Rihara-juku is the general name of many clothing stores from the front of the shrine in Shibuya, Tokyo, Japan to Chihiro Valley in the same area. Most shops face the ancient Shibuya River. From Harajuku Station of JR Yamanote Line to the downhill direction of Meiji Hall, there are many clothing stores with the same appearance as ordinary houses. Because of the narrow road, pedestrians can't easily notice this area, which is different from the clothing store area in Harajuku, so it is called "Ri" Harajuku.

trait

There is not much difference between a shop assistant and a customer. In addition, most of them have no obvious signs, and shop assistants will not take the initiative to sell goods. There are many shops with multiple entrances and exits. This shopping atmosphere attracts many young people from 10 to 20, who don't like other people's interference when shopping. The sales method is similar to the outlet mall introduced to Japan in recent ten years, which has attracted attention in Japan.

Other similar fields

In Park City, Chiba Prefecture, there is also a shopping area with young people as the main guest floor, called "Lipper". Similar to the business form of Rihara-juku. Because the original clothing store is saturated, some designers turn to independent operation, and have their own personal style from manufacturing, sales to storefront. The products launched will not follow the enthusiastic media reports, but mainly focus on the operators' own policies and concepts. Therefore, many commercial economists take this mode of operation as their research goal.

Hiroshi Fujiwara, Japanese, fashion designer and music producer. Known by the public as the godfather of Rihara. Its leading brand GoodEnough (GE) has always been known for its limited broadcasting. It is often strongly recommended by trend magazines, so that the hype price in Japan is extremely high.

GoodEnough was founded in 1990. The initial output was small, but it was very popular with young people.

Hiroshi Fujiwara often shows people good enough clothes, and his words and deeds get attention. It is conceivable that what he wears and what he plays has a great influence.

About 199 1 years ago, Hiroshi Fujiwara was introduced to a robot in a shop in Harajuku. At that time, Fujiwara deeply fell in love with DJ activities and asked for help, and Nago Tomomi was such a person. They learned from each other, thus establishing a friendship. In addition to Nao Tomomi, Hiroshi Fujiwara has a deep friendship with other Rihara people, such as the undercover of Gao Qiao Shield. In the early years, they jointly launched the fashion brand "Affa”Anarchiy Forever Anarchiy, but unfortunately it has been discontinued.

Besides GE, The Porter is also produced in Hiroshi Fujiwara. The foreman mainly makes bags. In fact, as early as 1935, Mr. Ji Zang Yoshida established Yoshida Leather Factory in Kanda-CHO, Tokyo. Co., Ltd. The porter bag series was established in 1962, and the tanker series is the most famous. In recent years, Hiroshi Fujiwara has developed a first porter. In fact, Head Porter and Porter are just similar in material and style, but they are basically two brands. The foreman often refers to the materials and styles of porters and then entrusts Yoshida &; Co., ltd. cooperates in production.

On September 14, 2000, Black Deport entered the United States and opened its first overseas branch in new york with Stussi.

GE's specialty store "Ready Made" closed at the end of 2000, leaving only Portuga to continue its operation, while GE transferred its location to daikanyama "Silas &: Maria "is on sale. In 200 1 year, after GoodEnough, Finesse and More About Less, Hiroshi Fujiwara relaunched another brand of his early years-electric cabin. The electric cottage is actually the name of his early private office, including many designers. The electric cottage is produced in small batches, and the sales are not standardized.

In music, Hiroshi Fujiwara once cooperated with wax figures and became a member of the wax figure family. He was also one of the founders of the early record company Major Force. In July, 20065438+0, Fujiwara released the album "Undercover+Flowers", which was produced by K.U.D.O In addition to his solo album, Hiroshi Fujiwara also made music for movies.

Fujiwara caused a lot of sensation, appearing in magazines, being interviewed, modeling, or writing articles from time to time. In men's Nonno, there is a little knowledge that must be seen in every issue.

Hiroshi Fujiwara's status as the godfather of fashion has stood for many years, and the brands such as Fragment design, Head Porter and Burton iDiom designed by him are gaining popularity.

Collectively, Goodenough, which was run by him 10 years ago, is the strongest brand in the original. Goodman's doll, which was very representative in those days, was recently made into a retro key ring by Goodenough, which was divided into metallic gold and wood, and black and yellow. People think it was made by Fujiwara believers. The original Japanese brand Yuanzuli, Hiroshi Fujiwara managers Goodenough and Visvim*** are fascinated by color Christo, and the 40-foot shelf in Tokyo F.I.L Han Ji. Goodenough just launched a new design-TEE in the spring 2008 collection. Mainly in black, white and Huang San, the pattern is the use of large neon G letters. The price is set at 7350 yen.

Main deeds:

1990 Goodenough created independently.

1994A.F.F.A is made of Gao Qiao shield * * * *【AFFA original handmade].

1995 A.F.F.A activity terminated.

1995 electric cottage independent creation.

1997 A.F.F.A was terminated again in the same year after its resurrection.

1997 Dianshe & ampGoodenough ready-made store opened.

1998 The head porter was created independently.

1999 FINESSE was created independently [using Goodenough tag at the same time]

In 2000, FINESSE was terminated, and in the same year, more about less was independently created to replace finesse.

In 2000, Goodenough's ready-made independent store closed.

200 1 hTm Hiroshi Fujiwara+tinker hatfield+Mark Parker

200 1 head porter PLUS was established independently. In the same year, VisVim received funding in Hiroki Nakamura.

In 2002, hTm air weaving was first sold in Touportga store.

In 2003, the activities of the electric cottage were terminated, and fragments were independently created [replacing the electric cottage].

In 2003, unparalleled English teaching was established independently.

In 2004, Levi's Fenom branch was born [fragment design team was responsible for the design], and Burton iDiom branch was born in the same year [Kuraishi Yishu was responsible for the design].

Resonate was founded in 2004 as Goodenough secondary line.

In 2005, aff A was produced for another season.

In 2006, ResonateGoodenough and ResonateGoodenough merged to form a two-line company.

In 2006, we established Base Control with Shinsuke * * *

While two major Japanese fashion brands, UNDER COVER and NUMBER(N)INE, have successively moved their positions abroad, Nigel, the brain of APE, has no intention of moving his position or changing his style. I believe he has his own opinions and opinions, but in any case, his position in Japanese street fashion will never waver.

The founder of the ape, "Nigo", Naomi Gao Na.

1970, a boy named Gao Na Tomomi was born in Takasaki City, Gunma Prefecture, which is only two hours' drive from Tokyo, the center of Asian cultural trends. When Gao Na of 14 accidentally got a magazine named Popeye, he also started his extravagant trend for the next 22 years. After entering high school, Gao Na's interest in fashion began to rise. While getting some bonus and pocket money for odd jobs, Nagano began to buy some records and clothes in Ueno, Tokyo without telling his parents. This may be his first physical contact with the trend. Like all the young people in Japan at that time, he was as obsessed with punk aesthetics as vivienne westwood, and at this stage, the wheel of fate between him and Hiroshi Fujiwara, the godfather of Japanese trends, began to turn. It is conceivable that if there were no pillars of Fujiwara at that time, there would be no worship from Nagano.

After graduating from high school, Gao Na went to the famous Japanese Institute of Culture and Fashion, majoring in editing. Living in the cultural center of Tokyo has benefited Gao Na a lot. Through the famous Nite Club in London, he got to know a group of musicians like Koyamada, and more importantly, he met his childhood idol Hiroshi Fujiwara. Since then, Gao Na accidentally became Fujiwara's assistant. Later, people found that the two men really looked alike, so they began to call Long Tail "Hiroshi Fujiwara II", and the name gradually spread. Until the end, it was shortened to "two"-the current title of Nao Tomomi. These days, A Duo in Hiroshi Fujiwara and TINY PANX in Takamuwan are concentrating on managing the music label Major Force. At the same time, Nago Tomomi and his college classmates Gao Qiao Dun (now the brain of undercover) and Yong Yan Guang (the brain of bounty hunter) formed the band Tokyo Sex Pistol. The three people of this punk band later became one of the best figures in Japanese fashion, and jointly opened up a genre of fashion marketing stories.

After graduating from college, NIGO entered popeye, the enlightenment magazine he loved as a child, and hotdog, another heavyweight magazine, as an editor. At this time, the serial column "The Last Carnival" published by Hiroshi Fujiwara and Takagi in the name of TINY PANX in Treasure Island magazine has become a subculture bible in Tokyo. As Fujiwara's assistant, Nigo was deeply impressed. I also began to write a column for BOON magazine, and I was also a DJ, artistic modeling, magazine model and other positions. Without any economic pressure, NIGO began to quietly brew the clothing brand NoWhere with Gao Qiao Dun. To this day, we can still find traces of whereabouts unknown on a Bape Tee, and the impact of that adventure on NIGO can be seen. Remarkably, Nego and Gao Qiao later took over Panks Jr. in 1996.

1April Fool's Day in 993, NoWhere finally opened a physical store in Riharajuku, a street trend center in Asia (which is probably why Bape Hong Kong store also appeared on April Fool's Day). At the beginning, NoWhere only managed Tee related to apes, until one day, NIGO met Skatething, the godfather of Riharajuku whose real name was Junichiro Nakamura. Because Nakamura is low-key, so far, we can't find his photo. The two hit it off and started to run bathing apes in Lukewater. In sharp contrast to the popularity of NIGO today, Bape's ape-man logo was actually created by Skatething in a week using silhouette as the inspiration. The reason for using ape-man is that NIGO is extremely addicted to the movie Planet of the Apes. Until now, NIGO still likes to collect its posters, toys, handicrafts and everything around. However, NIGO later claimed to refer to the Tokyo youth culture which is rich in material but shallow in spirit. Akira Nago also called the style of bathing apes Tokyo fashion. This fashion originated in Harajuku, and now its status in Tokyo is equivalent to that in new york's Lower East Side.

In the first two years of BAPE's establishment, NIGO only managed him as a sideline, and it was more appropriate to describe him as "play" than as a business. At that time, only Tee was basically produced, and only 50 yuan was given to friends or shop assistants. At that time, NIGO was still comfortably playing with his DJ machine and was very happy in the newly enlightened hip-hop community in Japan. Therefore, Bape's success is a miracle. It has become a well-known leading brand without the overwhelming advertisements and malicious hype of resellers today, but through the oral transmission of fashionable young people. What's more, Kimura Takuya, a popular young man who held up half the sky in Japan at that time, was mistakenly exposed in advertisements. Later, Bape became popular in Japan in a short time after being sought after by popular artists such as Tadanobu Asano, Sae Isshiki and Ryoko Yonekura.

When he grew up, NIGO's ambition began to develop into sports shoes, fashion, toys, pillows, accessories, children's clothes, furniture, and even cafes, hair salons and concept galleries. Now bape has its own TV station and rap band, and seems to be a tycoon in the entertainment circle. With its high popularity and high posture, NIGO has gradually attracted the attention of multinational companies, and Pepsi, Adidas, Microsoft, MAC, Casio and World Wrestling Entertainment Company are all competing to cooperate with them. With the World Cup in full swing this summer, NIGO lost no time in completing the cooperation with nakata hidetoshi, the soul of Japanese midfielder. NIGO's business sense is innate, which can be seen from his two-year happy cooperation with KAWS, a leading graffiti figure in Europe and America. NIGO's satisfaction in his trend kingdom is not only pure national hegemony, but also the honor of Greater East Asia. Even global hegemony. In order to achieve these goals, in Asia, he began to woo Edison Chen, the trendsetter in Hong Kong. Through his influence, Bape's busy work shop successfully opened in Hong Kong and gained unparalleled influence in the Mainland. North America Week is backed by a heavyweight rapper Jay-Z who has a good relationship with him. Then NIGO cooperated with pharrell williams and Reebok, the new generation singers of N.E.R.D, to complete the fashion brands equivalent to Bape Muppets-BBC and ice cream, which were used to expand the American market. Recently, it was reported that the cooperation broke down because Reebok wanted to mass-produce, which naturally contradicted NIGO's idea of exceeding the limit.

When it comes to Bape, I have to mention NIGO's business talent. Although Bape's ambition is obvious, the Bape brand we finally saw is always displayed as a "rare variety". Its headquarters, the Nowhere co Building, is located in the Millennium Valley, west of Tokyo Center. Although it has three floors, it is unremarkable. Bape's flagship store has no conspicuous signs. However, Bape's "Harajuku specialty" anti-marketing grammar has undoubtedly caused amazing repercussions around the world. Although it is quite different from NIGO in design style, Gao Qiao Shield seems to have taken the same route in marketing. He flaunts that the undercover brand of Hi-fashion is only available in Tokyo, Hong Kong and Paris, and it is a "rare treasure". In today's many alternative brands (such as AsFour circle, martin margiela, United Bamboo, Logan, etc. ), there are many ways to narrow down the sources of information and goods and establish the best image, all of which are marketing examples of hipster fashion.

After fame and fortune, Bape and NIGO seem to have entered a strange circle. There are fewer and fewer innovations in clothing styles, but there are more and more ways to increase prices. From Diamond Tooth to Rolls-Royce spoofed by Bape green camouflage, to NIGO's $30 million mansion in Shibuya, NIGO seems to have completely stepped out of the low profile and even stepped out of the shadow of Hiroshi Fujiwara. Recently, there have been endless negative news about Bape and NIGO. The bad relationship with Fujiwara and Edison Chen, as well as Bapei's endless use of ape-man head logo and camouflage as the theme, have all become the serious wounds of people's criticism. Nowadays, Bape seems to have entered a state of extreme speeding out of control. One of Lukewater's bathing apes is not so much a cultural brand as a printing machine. NIGO has also changed from a cultural hipster who used to write a column to a trend rascal who smells like copper. But when people start to severely criticize apes and Nico, maybe when Bape and Nico disappear in front of people, we will feel their importance in our lives. No matter Bape, who built his reputation by word of mouth, or Bape, who has mixed opinions nowadays, there is no doubt that NIGO and his ape-man staged a perfect legendary drama in the fashion world.

Although NIGO failed to achieve "hipsters don't beat hipsters", he did achieve "apes shouldn't kill apes" ...

An Interview with Brain Nigo of Batin Ape

Nigo's real name is Nagao Pomei.

1993 established a bathing ape brand in Harajuku, Tokyo.

Since the era of Nowhere, it has been selling exquisite and limited original T-shirts, and its low-key and unique brand atmosphere has gradually attracted the attention of local fashion youth.

Without conspicuous signs or even advertisements, an amazing subculture phenomenon was created in Harajuku by word of mouth.

Young people all over Japan, in order to buy an original T-shirt, get up early on Sunday holidays and queue up at the door before opening the door.

In speculative shops, a bathing ape's clothes are always sold for two or three times the original price.

Let those who didn't grab the last item in the regular store in time regret it.

Many famous Japanese artists, such as Kimura Takuya, Tadanobu Asano, Pappy, UA and Sae Isshiki, such as bathing apes, also appeared on TV one after another. Since then, brand awareness has officially erupted in Japan.

At present, a bathing ape has 25 branches in Japan, from coffee shops, toy shops, hair salons to exhibition halls, and has gradually developed into a huge relationship enterprise.

They even have their own TV programs, hold various music activities and even fight skill competitions.

It can be said that as long as you can get in touch with a bathing ape, it is almost always the goal of fashion people.

I'm sure I can see a long line.

During this decade, NIGO has been more active in communicating with well-known overseas units. On the one hand, it introduces world-class street art units to Japan (Asia), and at the same time, it spreads original brands from Japan to all parts of the world.

At present, the influence of a bathing ape has spread all over the world. Besides opening branches in Britain and Hongkong, bathing apes have also been introduced into famous shops in major cities around the world, such as new york and Paris.

And become a trend brand recognized by subcultures all over the world.

Its cross-industry cooperation with world-famous brands, such as Pepsi-Cola, Adidas, Microsoft ... Every cooperation can always cause a wide range of topics.

People can't help but wonder if there are boundaries for the growth of bathing apes.

Don't forget that this is just a preface, there are too many things to tell you.

Please follow in the footsteps of bathing apes. Through this rare in-depth interview, NIGO will tell you his past story and his next plan.

(The following is an interview with MSN Japan)

MSN: What was Nao Tomomi like as a teenager?

Nigel: I started reading magazines like Popeye when I was in the sixth grade. I have always liked clothes.

He is a teenager who didn't study hard, but he didn't get worse.

MSN: Is it too early to see Popeye in the sixth grade? (Laughter)

Nego: Well, it seems really early.

Because I was fascinated by checkers at that time, I was somewhat influenced.

At the same time, I also like reading books, wearing LEVI's 50 1, and sneakers and so on.

But not to the extent of fanaticism and fascination.

MSN: Did you like music very much at that time?

NIGO: I began to like fashion when I was in the sixth grade. At that time, I also began to learn drum sets, because my father was very interested in drum sets.

Before there was nothing called "karaoke", I sang while playing drums.

Later, when I bought a full set of drums at home, I played harder and harder.

But there's no band or anything.

In junior high school, it happened to be the time when CD records just appeared.

There was a friend who liked music very much. I will go to his house to listen to music every day, or go to a CD rental store to rent records to go home. That was probably the case at that time.

For me, I really started to be interested in music after I entered high school.

I listened to some rock and country music in high school.

Later, HIPHOP's music became popular, and I followed suit.

That was probably the second year of high school.

MSN: what was the opportunity to like HIPHOP at that time?

Nico: It's because of Pan.

I read the column of Takagi Wan and Hiroshi Fujiwara in the magazine.

Under their influence, I bought my own CD.

Later, in order to save money, I often skip lunch and go to work to save money.

Then I go to Tokyo every week to buy records and clothes without telling my parents.

(Note) ——TINY PANX- 1986 is composed of Fujiwara and Takamuwan. Please refer to the Harajuku chronology of this site.

Hiroshi Fujiwara, known as the "godfather of Rihara", is not only known to the general public,

He was also the first person to introduce brands such as STUSSY into Japan and the first DJ in Japan to use SCRATCH technology.

MSN: Can you describe in detail how you were influenced by TINY PANX?

Gao Muwan and Hiroshi Fujiwara are already very active in trend magazines.

I always take them seriously as role models.

Then TINY PANX released a 12 inch record called "My LOV got the best condition".

I like this record very much!

At that time, they also sang on TV evening programs, and they played HIPHOP music.

It was really fashionable for me at that time.

what can I say? Little PANX just makes people want to take a hard bite.

MSN: After that, what about the next days?

NIGO: After my sophomore year, I still go to Tokyo every week.

After graduating from high school, I really wanted to go to Tokyo, so I was admitted to the Institute of Culture and Fashion.

This can be said to be a turning point in my life.

I went to Tokyo because I adored little Panks.

Then I met Gao Qiao Town at school. Now he runs this brand in secret.

He can be regarded as my first predecessor. Since he started, my contacts have gradually widened.

At that time, I often went to a shop called Shop Robot.

The shopkeeper said to me, "You look like Hiroshi Fujiwara. I think I'll call you (Hiroshi Fujiwara) No.2. "

From now on, my nickname is Nico.

Then the shopkeeper introduced me to Hiroshi Fujiwara.

Hiroshi Fujiwara was looking for an assistant, so he said, "This guy is good." .

That must have been the feeling.

Since then, I have been with Hiroshi Fujiwara, helping him with some housework.

At that time, most of us were active in places like Shibuya and flax.

Although I was already an assistant, we were still very busy at that time.

Get up early every day, and go to Roppongi before work, and each person will pay half of the money to buy some newly released music.

That's about it.

For me at that time,

What I always wanted to achieve (following Hiroshi Fujiwara) came true two months after I came to Tokyo.

After the working environment in Hiroshi Fujiwara has stabilized, I seldom go to school.

I was really happy.

I work in the curry rice canteen in Harajuku during the day, and I also do some other work to buy records. ...

This kind of life is about 18 years old.

I still remember that when I first arrived in Tokyo, the living environment was quite poor.

Living in a small room without a bathroom or toilet.

But because life at that time was very happy, I didn't feel particularly painful.

(Note)-Japanese No.2 is pronounced NIGO.

MSN: What was it like to meet your idol (Hiroshi Fujiwara) for the first time?

Nego: I'm really nervous. I was just an unknown kid, and I didn't dare to say anything when I first met him.

In fact, when I see Hiroshi Fujiwara now, I still feel the same way.

MSN: So you were a DJ's assistant when you worked in the curry canteen ... what's the next development?

Nico: I majored in editing at school. I want to be a magazine editor.

However, because I run around every night, I have no chance to get to know and get in touch with some magazine staff. The first time I did related work was in Popeye magazine.

Although it is a part-time job, editing 4 or 5 pages a month also earns about 200,000 yen.

It's good to work in a magazine.

While doing these things, I also graduated from the Institute of Culture and Fashion.

After graduation, I once talked with Hiroshi Fujiwara about my future plans. He said, "Isn't it great to do nothing?" (Laughter)

Just do nothing. But it is impossible to maintain a basic life.

At that time, I followed Hiroshi Fujiwara every day. He often invites me to dinner and sometimes gives me some pocket money.

But of course, it is not enough for me to buy what I want.

So I went to work for Popeye, but I left soon.

Then I immediately went to work in hot dog publishing house and magazine. ....

Actually, I was found out because I worked in two magazines at the same time. (Laughter) (Note)

(Note)-There is an unwritten rule in Japanese publishing industry, and working in several similar magazines at the same time is a taboo in the industry.

MSN: There is such a rule ... What kind of life did you lead after that?

NIGO: Later, I got tired of the publishing atmosphere and didn't want to be an editor anymore.

As it happens, Mr. HITOMI Okawa, the designer of MILK, has a good friendship with Hiroshi Fujiwara, and I often go out to play with him and help him with modeling work when I have time.

At that time, I was about 20 or 2 1 year old, and my monthly income was about 700,000 yen.

In addition to having a regular job, I also took up art modeling, magazine modeling and other jobs, which earned 400,000 to 500,000 yen.

At the same time, I am also writing something for BOON magazine. I worked really hard at that time.

At that time, I lived in Sakura for about five years, living in a room with a small attic.

Then I wanted to move, so I bought my first car.

Remember this is escudo from Suzuki.

Because I heard that some members of Nubian brand drive this model,

I wanted to say it was really cool, so I bought it. At that time, it was actually influenced by these HIPHOP groups.

Later, while working as a stylist, I wrote some columns in magazines with Gao Qiao Dun.

TINY PANX originally serialized a column called "The Last Carnival" in Bao Dao magazine, which was called "the Bible of subculture" at that time.

It was after they stopped serializing that Gao Qiao Dun and I took over this column and named it The Last Carnival 2.

When Beast Boy returned, it was 199 1992.

After that, it was serialized to 1993, and we opened a shop called Nowhere.

MSN: What did the store sell at first?

NIGO: At first, half of them were selling goods everywhere, and the other half were selling clothes under the guise.

After half a year, because more and more similar shopping shops opened nearby, I thought, "Come and design your own clothes!" " So I founded the brand bathing ape.

MSN: So the brand concept of bathing apes comes from the movie Planet of the Apes?

Nagao Zhiming: The brand of bathing ape is run by SKATETHING and me. We all like the movie Planet of the Apes.

Since Keigo Yamada, everyone seems to have a lot of fate with "ape-man".

But the answer to your question is no.

(Note)-Skatething's real name is ——skate thing. Other information is unknown.

As one of the most important figures in Rihara-juku culture, he has never appeared in public and is quite low-key.

MSN: hmm? Right?

NIGO: First of all, I didn't come up with the brand name of Bathing Ape, but SKATETHING.

We used to go out to play together, and once I said to him, "Let's create a brand together?"

Then one night, in SKATETHING's office, we came up with the LOGO and name of the ape-man head.

However, why SKATETHING took the name of the bathing ape is still a mystery.

You can explain it at will.

Recently, I also heard this explanation: "ape-man hot bath"-satirizing young people nowadays, who relax all day and hate work.

Live like a hot spring.

However, although I meet SKATETHING every day, I have never asked him well. (Laughter)

MSN: What kind of goods did the brand design at the beginning?

Nego: At first, I designed T-shirts.

But every time 50 pieces are produced, more than 30 pieces are for friends.

It doesn't matter to me whether this shop makes money or not.

Because there are other fixed jobs, I only take Nowhere as a sideline, and the essence is interest.

It should be said that as long as the money earned can maintain the basic expenses of this store.

So I didn't think too much at that time, just continued to design T-shirts.

MSN: After that, APE gradually attracted attention ... Have you thought about the secret of success?

Nico: Probably in the second year ... I wanted to make some changes for this brand at that time.

Even if I'm not from a regular school, wouldn't it be nice to design clothes with my own unique ideas as long as I'm interested?

MSN: If I ask you to be a stylist now, will you?

Nego: Yes! But time may be tight. ...

Every time the trend magazine is doing an APE special, I almost always do the matching and styling of my own clothes.

I will seriously think about how to present an atmosphere of bathing apes.

I hope I can personally master these details and really convey my thoughts.

But the end result is often that these magazines excessively create and incite the so-called "pear garden fever", which I hate very much.

So whenever a magazine wants to do such a report, I hope everyone can have some insight.

But there are still many magazines that do this in private.

All kinds of exaggerated descriptions and excessive flattery constantly create a kind of "now this is the most popular!" Atmosphere.