Tencent and Netease are still in the first echelon.
The growth of the domestic mobile game market slowed down, the anti-addiction measures for minors were strictly implemented, and the version number was stopped ... 202 1 year, the game industry in China faced many restrictions, but Tencent and Netease, which were in the first echelon, had a warm winter.
Tencent's 20021annual report revealed that its domestic game revenue increased by 6% to128.8 billion yuan, and the international game market revenue increased by 3 1% to 45.5 billion yuan. Tencent said that the local game market was driven by games such as the glory of the king, Call of Duty and Tianya Yueming Dao, and was partially offset by the decrease in revenue of DnF and Peace Elite. The growth of the international market is driven by PUBG Mobile《Valorant, Battle of the Wild, Clash of Tribes and other games.
It is worth mentioning that for Tencent, games are no longer the pillar of revenue. In the fourth quarter of 20021,Tencent achieved revenue of144.2 billion yuan, up 8% year-on-year. Among them, the revenue from financial technology and corporate services of 2B business was 47.958 billion yuan, accounting for 33%, surpassing the game business for 30% for the first time, becoming Tencent's largest source of income.
Yu Shangyao, an associate professor at the Business School of Beijing Technology and Business University, said that a major feature of Tencent's business is to rely on QQ and WeChat to develop network services with traffic as the core, but now the absolute growth of QQ and WeChat users has been very weak, which has slowed down the growth of some of Tencent's businesses. Online games are one of Tencent's online services based on QQ and WeChat in China.
For Netease, the game business is still the most important source of income. In 20021year, the net income of Netease's online game service increased by 15% year-on-year to 628.07 million yuan, accounting for 7 1.69% of the net income. Netease said that the year-on-year increase in gross profit of online game services was mainly due to the revenue contribution of newly launched games, such as Tianyu mobile games Never Robbed, Harry Potter: Magic Awakening, and the revenue growth of some existing games, such as Fantasy Westward Journey Series and Light Encounter.
In the fourth quarter of 20021,the gross profit margin of Netease's online game service was 64. 1%, compared with 64.5% in the previous quarter and 63. 1% in the same period of 2020. Compared with other businesses of Netease, the gross profit margin of online games is high and stable. In the fourth quarter of 2002/kloc-0, the gross profit margin of Youdao was 50.7%, the gross profit margin of innovation and other businesses was 26.8%, and the gross profit margin of Cloud Music was only 4. 1%.
Although the mobile game market in China has entered the stage of stock competition, mobile games are still Netease's main source of income. In 20021year, the net income of mobile games accounted for 70.4% of the net income of Netease's online game service.
Small and medium-sized game companies: there are ups and downs.
Celadon Games, Zen Tour Technology, Hometown Interaction, China Mobile Games, Boya Interactive and Zhongke Wang Yun have achieved net profit growth, but their volume is far from Tencent and Netease. The net profit of celadon games, Zen Tour Technology, Hometown Interactive and China Mobile Games did not exceed 654.38 billion yuan, while the net profit of Boya Interactive and Zhongke Wang Yun were all in the millions.
The first annual report released after the launch of celadon games showed that its total revenue in 202 1 year was11050,000 yuan, down10% year-on-year; The adjusted net profit was 422 million yuan, a year-on-year increase of 154%. According to the company, the revenue of its main game "The Strongest Snail" declined slightly after entering the mature and stable period, but the game promotion expenses decreased by 45.6% year-on-year, and the overall profitability increased greatly, so the total revenue decreased and the net profit increased significantly.
Chanyou Technology 202 1 revenue147.4 billion yuan, up 98.5% year-on-year; The adjusted net profit was 503 million yuan, a year-on-year increase of125.3%; The gross profit margin increased from 49. 1% in the same period of last year to 6 1.4%. Zen Tour Technology is mainly engaged in leisure mobile games such as chess and cards, and its main products include Fighting Landlords Every Day and Fingertips Sichuan Mahjong. Its income growth mainly comes from the substantial increase of virtual goods income in the game.
Hometown Interactive also specializes in mobile chess games and casual games, with revenue of 654.38+287 million yuan, up 66.8% year-on-year; The net profit of returning to the mother was about 500 million yuan, a year-on-year increase of 28. 1%.
In 20021year, China mobile games with IP addresses such as Douluo Mainland, Legend of the Sword and the Chivalrous Man, and True Three Kingdoms, etc. achieved a total operating income of 3.957 billion yuan, up 3.6% year-on-year. Affected by the failure of some products to obtain the version number as scheduled and the increase of R&D investment, the adjusted net profit of the company was 630 million yuan; Gross profit margin increased from 32% to 37.2%.
In contrast, the performance of Heartbeat Network, Zulong Entertainment, Youlai Interactive, Kingsoft, Jiuzun Digital and Friendship Time declined, and the losses of many companies increased. Among them, the total revenue of Heart Net 202 1 was 2.7 billion yuan, down 5.1%year-on-year; The net loss during the period was 91730,000 yuan, and the net profit for the same period in 2020 was 55.788 million yuan.
On the conference call, Dash, CEO of Heartbeat.com, said that both the COVID-19 epidemic and policy changes have brought many challenges to everyone. He also said that the challenge will last until 2022, and he hopes to be ready for the company to break even in 2023 before the end of 2022. "The general direction of the game industry has not changed, and the opportunities of the whole industry are still great. We are full of confidence in our competitors' products. "
"Going out to sea" became * * *
Many game companies mentioned the "going out to sea" plan in their annual reports.
Tencent's annual report shows that in the fourth quarter of 200212002, its game revenue in the international market was 132 billion yuan, a year-on-year increase of 34%, while the game revenue in the local market only increased by 1% to 29.6 billion yuan.
Tencent said that in order to establish the ability of localized distribution and operation, the company launched a new overseas brand Level Infinite on 202 1 12 to support the company's business development in several regions. In addition, with the continuous expansion of the game business in the international market, the company has separately disclosed the game revenue in the international market since the third quarter of 2002/kloc-0.
In the process of promoting games overseas, Tencent has implemented the strategy of film and video linkage. According to the company, the animation League of Legends: Battle of Two Cities, which was adapted from the game League of Legends, once topped the list of watching time of Netflix English TV programs, and won 9 awards including the best TV/streaming animation, the best art direction and the best role animation in the 49th Anne Award.
Netease plans to launch mobile versions of Harry Potter: Magic Awakening and Dead Day in overseas markets. The end-game "Never Robbed" launched by the company in August, 20021was selected as the "best-selling game" in the best game list of steam 202 1, and the company plans to continue to launch the host version and mobile version of this game.
In addition to Tencent and Netease, other game companies have also "gone out to sea".
China Mobile Games said that more excellent new games for overseas markets will be launched this year to further accelerate the development of overseas business. These include The True Warrior of the Three Kingdoms (which has been launched in Hong Kong, Macao and Taiwan and Singapore, and will be launched in Southeast Asia, Japan and South Korea in the future), as well as the Vietnamese version and the European version of Douro Continent: The Return of the Gods, All-Star atrix, The Biography of Cao Cao in the New Three Kingdoms, Altman: Party, Soul Street: Born King, My Royal Sword Diary and so on.
Dash said that although the supply of new games decreased significantly in the second half of 20021year, the MAU (monthly active users) of TapTap (a gamer community platform under Heartbeat) increased by 22.8% in 20021year, and the distribution volume increased by 42. 1%. He said that this year's TapTap annual meeting will be open to players around the world. "In the application market of Europe, America, Japan and South Korea, there is a lack of TapTap, a carrier that connects players and developers, and obvious demand can be seen."