There are two choices: daily budget and total budget.

The daily budget tells the daily budget of FB advertising series that FB will generate advertising expenses at this level, but when FB finds high-potential opportunities, it may spend 25% more on the daily budget (the low-potential daily expenses will be reduced).

So after the daily budget is fixed, the daily advertising expenditure is not fixed, but there will be an average level.

The total budget is the total budget of advertising series that FB can spend during the whole advertising series period. FB will have an allocation, and then calculate the daily average advertising cost according to the date, which will not exceed the total budget for the whole period.

Suggestions can be set to daily budget plus unlimited time, so that you can modify the daily budget in the future, or you can pause the advertisement at any time.

The second step is advertising optimization.

Advertising optimization is set according to advertising objectives.

If the goal is to attract traffic to the website, you should choose link click.

If the goal is to achieve more conversion of the website, then choose the conversion goal.

If the goal is to want people to install applications, then select the application installation target.

The third step is bidding.

I have talked about the strategy of facebook advertising bidding before, so I won't make a specific analysis today.

Facebook advertising bidding is divided into automatic bidding and manual bidding. If you are not skilled, you can set up automatic bidding first. Facebook will give you a suggested bid range and automatically enter the suggested bid in the box.