The importance of micro-copywriting

Micro-copywriting is a short and enlightening copywriting that appears in the interface. A good micro-copywriting can not only eliminate the worries of users, make decisions faster, but also increase the click-through rate of functions and bring benefits to products.

In foreign countries, big companies such as Facebook, Google and Microsoft have been recruiting "UX writers", which is also subdivided into design positions.

Micro-copywriting design method

1. Clear

Micro-copywriting mostly appears in a straightforward and short form, which avoids the development, ambiguity and difficulty in understanding the language.

Euphemism and friendliness

In a certain scene, it is necessary to appease the user's emotions through euphemistic and friendly copywriting and guide the user to the next operation.

3. Deal with special situations in complex scenes.