1, supply chain optimization: Tik Tok live delivery mode directly connects manufacturers and consumers, reducing intermediate links and thus reducing costs. Manufacturers can directly provide products to consumers, avoiding the price increase of middlemen and making fur prices more close to the people.

2. Live broadcast promotion strategy: Tik Tok has strong promotion ability of live broadcast mode with goods. Anchor attracts consumers by showing products, answering questions and promoting activities, which can promote sales and reduce inventory, thus making fur prices more favorable.