AE- Account Manager-Account Representative or Account Manager. A person who accepts advertisers' businesses on behalf of an advertising company and is responsible for the overall implementation. Account Group-Business Group. A working group in an advertising company responsible for a specific customer. With AE as the center, members include marketing planning, creativity, media and other staff, and carry out advertising planning and setting, advertising effect production, media arrangement and other businesses for customers. Appeal point.-appeal point. In advertising information, it can most impress consumers' psychology and cause the focus of action. Brainstorming-brain meeting. Free thinking, unlimited discussion meeting. Brand image-brand image. Consumers' impression of commodity brands. CF-commercial film-is an advertising film, but it is not a TV advertising script. Business script is a kind of TV advertising script. Competitive display.-competitive display. Some advertisers will not immediately entrust their advertising plans to an advertising company, but let a number of advertising companies compete with each other, and then choose the best and most satisfactory advertising company. Copywriting-Copywriting (author). Responsible for the professional writing of advertising copy. Ci- corporate image-corporate image. Represent the concept, culture and management tasks of the enterprise with a unified logo. Creative boutique-creative studio. "Boutique" means shop in French, which refers to specialized retail stores, especially those selling popular goods and decorations. In this context, a company composed of several people specializing in advertising is called a small-scale advertising company. Direct response advertising-direct advertising. Advertisements that require a simple response from potential customers. For example, mail order, direct mail, telecom marketing and cable TV shopping channels. Direct advertising must be two-way communication. Director-director. In the whole advertising operation, take a professional position of guidance. According to their different experiences, guidance can be divided into senior director, director and assistant director. The director has the following professional positions: account director, creative director, art director, production designer, copywriter director, media director, planning director and organizer. Personnel engaged in completing advertising graphics. Layout-composition. Layout design skills. For art design, layout is a basic technology. Presentation-proposal. Formulate a formal advertising strategy and propose creative solutions for customers. Public service advertisement-public service advertisement. Advertisements of enterprises and social organizations that need public services. The scope of public service advertising is quite extensive, including all social, welfare, education and even international mutual understanding activities. Director.-director. The highest position in the advertising industry, whose job is to lead the whole professional unit. There are several kinds of professional directors: customer director, creative director, media director, planning director, research director and target market. The most important consumer group. Traffic controller (generally traffic)-controller. It is very important to control the process and time of advertising production. The controller is the Commissioner, who is responsible for promoting and supervising whether all departments in advertising operation are on schedule.