So write a' one can' product experience report.
I. Product information
Product name: one that can
VersionNo.: 3.4. 1
Slogan: I am in two places, and I am really sociable.
Experience time: 2065438+0965438+February.
Experience environment: iphone8+
Second, product introduction
2. 1 product background
Li Dan said in Thirteen Invitations: People live for others.
There are too many constraints in the real world, people around you may not know you, strangers just walk by in a hurry, and you dare not expose yourself in reality. In the virtual world, no one can express himself with absolute confidence. There are too many acquaintances on WeChat, so be careful what you say and do. There are too many strangers in Weibo, and they are often full of malice. Gradually become a "silent majority", but most of them are eager to express and listen.
"One can" provides a safer tree hole for these people, which is specially tailored for social phobia and provides a platform for those who are eager to be listened to but are bound by various constraints.
The App Store profile of this product is as follows:
2.2 product structure and function analysis
1. Product structure diagram
2. Product flow chart (core function flow)
3. Target user groups
As can be seen from the introduction of the App Store, there are secrets that need to be vented, but they cannot affect people around them.
Because this APP is very small, Baidu Index and Analysys Qian Fan have no reference value. According to the copywriting written by the founder of a can, most of them are concentrated in the post-00 s and young urban white-collar workers. The specific user needs are analyzed as follows:
L basic needs
Stress-free social atmosphere:' Anonymous' can post anything you want to say and vent. The "real body" depicts one's own design, which leads to similarity.
L expected demand
Unlimited reset nickname, every emotion is a new name: every time you post, reply, and chat privately, you can customize the name change.
L stimulate demand
All this nonsense is listened to? There is no obvious' star' to centralize social interaction, everyone is equal, and everyone has the right person to listen to what they say. So I can receive many comments and likes from strangers.
Since it is a content-based social interaction, we should think about how to ensure the content atmosphere of the community for sensitive people. In this regard, people can do the following:
Set the title of "canned hero": it can also be continuously upgraded (the level is not open to the public), calling on users to maintain the community atmosphere, reporting bad content, and reducing the difficulty of official maintenance;
Strict punishment mechanism: once officially confirmed to step into the minefield, you will receive a warning and be permanently hacked many times.
Third, product analysis
3. 1. Version information:
The data comes from Zen master.
A jar of the latest iterative real-life system creates a topic for strangers to socialize.
3.2. Function Point Analysis
1. Content publishing
Whether to make it private, support adding topics, setting channels, setting photo albums, setting whether to allow interaction, and setting nicknames for this release.
2. Content browsing
Through the subdivision of family channels, you can enter different interest circles for browsing and interaction; Support six dimensions: popularity, collection, emotion, socialization, hobbies and life; It can also be seen from the subdivision topics such as "The Sea of Sand Sculpture" that the overall population will be younger and there will be some niche channels.
3. Interaction
The interactive form of a can is still a common form of comment interaction and private message (flash chat), which meet the needs of * * delayed interaction * * and * * instant interaction * * respectively;
However, Achan has made some changes in the basic private message function: users can choose to enter the flash chat if they are willing to chat actively, publish content in the flash chat forums of up to 9 different people by creating avatar cards, or choose interested people to have private chat interaction among them, which can better meet the needs of instant interaction.
3. Comments and suggestions
? 1. The topic selection path of the published content is too long: you can't directly know which channel the topic is on, and you need to select a channel to see it.
Personal suggestion: consider searching all topics, improve the arrival rate of topics and increase the response rate of strangers.
? 2. Explore the profit model
? For a product that wants to develop for a long time and expand its user base, stable liquidity is very important. At present, content interaction is the main content in cans, and community users also use cans as a place to express their feelings. This is also the reason why pure silver V aims at ten times the target in VC.
? According to relevant data, the characteristics of the user groups in anonymous society are getting younger and younger with the passage of time. In this case, if the common forms of liquidation are adopted: advertising, payment, sale, etc. People after 00 are more willful. Add an advertisement on the first screen and leave. It's 20 19. Do you think we still lack social software? Any behavior that may cause users to be unhappy may cause a large-scale loss of users, which is really too common in Coolpad security.
? Personal advice:
? Liquidation method: feed streaming media advertisement. Just like big data marketing, what users hate is not advertisements, but advertisements that have nothing to do with them *. * If the advertisements pushed by the platform are relevant to users, * and even meet the needs of users in a certain aspect, they will be successfully attracted.