Source: Nanfang Daily

Cartography/Chen Jianshan

■ News investigation

Summer is a good time for many girls to show off their figure, and it is also the peak season for sales of many weight-loss products. Is the hyped weight loss product really so magical? A kind of slimming product called "Neril" has come into our sight.

Report:

See after the promulgation of the Nellie Ordinance.

On July 1 day, SFDA of China (US Food and Drug Administration) promulgated the Administrative Measures for the Examination of Health Food Advertisements, and many citizens believed that the exaggerated advertisements that flooded TV disappeared. However, nearly half a month after the promulgation of the regulations, Miss Zhang, who lives in Haizhu District of Guangzhou, still found some "incredible" advertisements on TV. So, Miss Zhang called our reporter to report. The following is Miss Zhang's self-report to our reporter:

"Since the age of 25, I have always felt that my body fat is growing wildly, especially in my abdomen and arms. So I never let go of all kinds of weight loss information and advertisements. I think I am a rational consumer, and I am always dubious about the exaggeration in advertisements, and I don't want to try it easily. I read in the newspaper the other day that July 1 has an advertising law for health care products. As some media commented, it was originally thought that advertising would become' honest' after strengthening supervision. However, I found that the intermission time of some TV stations is still full of absurd advertisements. Among them, I think the most amazing slimming product is a slimming biological product from the United States, which claims to be slimming after being painted twice. Also known as Nell and Nell, the most common time for this advertisement is around 1: 30 in the middle of the night. "

Witness:

TV advertisements are very attractive.

According to the information provided by Miss Zhang, the reporter found the advertisement of this "Nerell" slimming product. The reporter saw that the advertisement of the slimming product described how effective the slimming product was from the beginning. First of all, the example of "self-presentation" comes from celebrities who are said to come from some parts of the United States. It is really tempting to compare the user's self-report with the effect before and after use; Next, the advertisement shows the use results of "Neril" after it came to China. Twin dancers, doctors and other representatives of different identities, genders and ages all praised them. The method of "contrast picture+statement+narration" is also adopted in the domestic application results, and its quick effect is equally amazing.

For this slimming product named "Nerell", its usage and characteristics are described in the advertisement as follows: As long as the soybean-sized product is applied to the area under the earlobe 1 cm and the area under the navel 3 cm every day, the slimming effect can be achieved. Compared with traditional slimming products, this slimming product only needs external use, without taking medicine, injections, dieting and exercise, and will not cause adverse reactions such as diarrhea.

The advertisement immediately said: the mechanism of this biological product from the United States is that a large amount of fat in the human body is stored in the lymphatic system, while the general diet pills act on the stomach, and the lymph system fat rarely participates in metabolism, so it is difficult to lose the fat in the lymphatic system, while the traditional smearing method can only act on the subcutaneous 0.5 cm. The places where "Neril" is applied, namely, under the earlobe 1cm and 3 cm below the navel, are the two lymph nodes where biological substances can easily enter the body, and can be absorbed through the skin 12 times, and then act on the lymphatic system to decompose fat, which can be excreted from lymphatic vessels.

Secret:

Fat can't be excreted directly.

In this regard, the reporter invited Dr. Jin Wensheng from the Endocrinology Department of Guangzhou Military Region General Hospital to analyze the mysterious mechanism.

First of all, Dr. King pointed out that so far, there is no really effective way to lose weight in the world, including the American medical community, otherwise there will be so many fat people in the United States.

Jin Yisheng said that from a medical point of view, the most obvious problems in this advertising text are as follows:

Mistake 1: "Human fat exists in the lymphatic system ...". Human fat does not exist in the lymphatic system, but in the gaps between human organs and tissues, such as subcutaneous, abdominal and visceral adipose tissue.

Mistake 2: "Apply it under the earlobe and navel ...". In fact, the absorption rate of human body is very limited when any component is smeared on these two points, which is not much different from other points on the surface of human body, not to mention decomposition and repulsion.

Mistake 3: "... decomposed fat is excreted with lymphatic vessels". Although lymphatic vessels in the lymphatic system can transport blood lipids, their function is the reflux circulation of body metabolism. Moreover, the oil (fat) that already exists in our body cannot be directly discharged with the excretory organs, and we should "absorb" the fat according to the calories consumed. So far, there is only one way to directly eliminate the fat stored in the human body, and that is liposuction. However, this kind of operation not only has short curative effect, high rebound rate, but also is dangerous. Just like cutting leek, it will "grow out" soon. The only way to get rid of fat is to change eating habits and exercise methods.

Dr. King said that fat is actually not a "bad thing" as we imagined, but a substance that provides people with heat. Just like burning gasoline when a car is running, as long as people maintain their lives, they must have heat, and fat produces the highest heat. When people consume more calories than food provides, they should use the stored fat. If they eat more fat, they will lose weight. And if we eat too much, excess fat will be stored, excess sugar or carbohydrate will be converted into fat and stored, and people will get fat. Therefore, the most fundamental thing to lose weight is to change diet and exercise habits and control the "in and out" of calories.

In view of the frequent appearance of similar advertisements, Jin Yisheng expressed great dissatisfaction, because in addition to the irresponsibility of advertisers, the enforcement of advertising regulatory agencies seems to be insufficient.

In the advertisement of "Nairiel" slimming product, the reporter didn't find the advertisement number of the product, the name of the manufacturer and distributor, and didn't know whether it belonged to medicine, health care products or other products. Only the tiny word "advertisement" was found in the lower right corner of the advertisement. In order to learn more about the product, the reporter tried to make an inquiry through the online search engine, but found that the information on the Internet was also very incomplete: the efficacy of the product was similar to that in the advertisement, the names of the distribution companies were different and vague, and the identity of the product was still unclear.

Supervision:

Relevant departments will be involved in the investigation.

In order to know the details, the reporter dialed the sales phone number of Nell. Miss Nell told reporters on the phone that the product belongs to special-purpose cosmetics. Because it does not belong to the category of health care products, the newly issued "Administrative Measures for the Examination of Health Food Advertisements" is also helpless.

To this end, the reporter specially called the US Food and Drug Administration in Guangdong Province to ask how to deal with this situation. Relevant persons from the Food and Drug Administration told reporters that the Measures for the Administration of Examination of Health Food Advertisements only monitor the advertising content of regular health care products, and those that do not belong to the scope of health food are not included. However, for such unknown products, the Advertising Law still has restrictions. This person told the reporter that the drug supervision department has the obligation to monitor the products suspected of false propaganda and claiming to have health care functions, but it has no power to investigate and deal with them. It is mainly supervised by the industrial and commercial and quality supervision departments. But now there are so many media and products, and the manpower of the regulatory authorities is limited after all. Therefore, in addition to the self-discipline of the media and enterprises, it is still necessary to expose and report according to the vast number of consumers, and keep your eyes open when choosing products.

After listening to the reporter's description that two smears can reduce weight, the relevant person in charge of the Bao Hua Department of the US Food and Drug Administration said that the content of the advertisement was a bit outrageous. The person in charge said that in such cases, the insurance department will jointly supervise the inspection department.

Nell is in a sales shop in Guangzhou. This newspaper information

Query:

The document number is suspected of fraud.

In addition to the outrageous content of the advertisement, the reporter found that there may be problems with the document number of this two-point slimming product called Neril. According to the information provided by the person in charge of the insurance department of the Food and Drug Administration, the batch number of special cosmetics will be registered on the website of the Ministry of Health. After clicking on the inquiry system of the website of the Ministry of Health, the reporter typed in the words "Nairiel", "Nairiel" and "Nairiel", and found that there was only one product named "Nairiel Abdominal Cream", which was produced by Zhuhai United Peili Co., Ltd., and the address was Hairun Building, East Section of Jiuzhou Avenue, Jida, Zhuhai. The approval number was Wei Zhuang Te Zi (2003) No.0233, and the logo of the abdominal cream product was "Made in China".

Link:

An article on the CCTV website entitled "Stealing a column to make two thin sheets" shows that Nell's products have been investigated by the local regulatory authorities in Zhuhai, and it is suspected that "a document number has four uses".

According to CCTV website, Ms. Sha from Guangxi once bought this two-point slimming product, but after using it, she found that the effect was not obvious. Similarly, Ms. Sha found that the approval number on the outer packaging of this product is Wei Zhuang Te Zi (2003) No.0233, which is Nell Abdominal Cream. So Ms. Sha and the reporter, accompanied by the local industrial and commercial bureau and law enforcement officers, searched for United Peili Company according to the above address, but unexpectedly found that this address was not this company. Immediately, they found the company according to the registered address, and found that the products of the whole company did not have any license documents approved by the health department to produce two-point slimming. Not only that, Wei Zhuang Te Zi (2003) No.0233 document number is not only used for two-point slimming abdomen cream, but also used for two other slimming products. That is to say, the approval number of an abdomen cream is used by four products at the same time.

Our reporter Chen Jiali.