With the improvement of living standards, people have been basically satisfied with food, clothing and use. At this time, highlighting individuality has become the mainstream of the current market. For example, many people, especially women, don't want to meet a person wearing the same clothes and carrying the same bag on the street. When buying a mobile phone, people don't want to choose the arcade that everyone uses, but also buy themselves a nice coat.
Therefore, people's constant pursuit of individuality has also spawned huge business opportunities. Nowadays, due to the intensification of competition in many industries, the space for increasing income is shrinking, and the space for honestly doing traditional retail is very limited. Some smart businesses begin to pursue individuality, stand out from thousands of businesses, attract consumers' critical eyes, and open up development space while reducing competition.
So, how should entrepreneurs be personalized? In other words, which industries meet the needs of personalized market? Here, the concept of personalization is divided into two explanations. One is the personalization of goods, which grasps the demand of consumers to flaunt fashion individuality and provides personalized goods or services.
Such as mobile phone beauty, car beauty and so on. According to the needs of customers, make your mobile phone or car full of personality; For example, diy products, such as diy chocolates and diy plants, turn traditional chocolates or plants into personalized goods through diy; In addition, there are industries that provide necessary technical support for personalized goods, such as personalized business cards, which are also good business opportunities to meet the personalized market. The other is store personalization. For example, Starbucks, which emphasizes coffee culture, wins the recognition of consumers through a cultural concept and shows its personality. It should be noted that personalized demand is based on the market. Although different, it does not represent the individual needs of entrepreneurs. Entrepreneurs need to grasp the scale between personality and practicality. At the same time, because the popularity of personalized products is not long, entrepreneurs are required to keep their individuality at all times when purchasing and selling.
Idea 2: Green business opportunities
The upgrading of lifestyle is not only to make people eat well and live well, but now more people are beginning to pay attention to how to eat healthy and live healthy. Healthy consumption has become a hot spot for ordinary people's family consumption. From the sale of green food to the rise of health clubs and health restaurants, there is also a message that with the continuous improvement of health awareness of domestic residents, there are huge business opportunities in the field of health care. Judging from the current market development, the concept of health is still in the primary stage. Even in some developed countries with high living standards abroad, it has only begun to rise in the last decade, leaving many opportunities for entrepreneurs.
Of course, starting does not mean that there is no market. On the contrary, the rapid development of its market is amazing. In just ten years, the consumption of American health industry has increased from 200 billion to 0 billion. Entrepreneurial projects with health as a selling point are not difficult to find. For example, the traditional soil planting plants have begun to introduce a hydroponic flower that does not need soil and can be watered for a long time, because there is more soil and the care is relatively troublesome. For example, because broilers are farmed in factories and eat feed, there is now free range chicken, which specializes in simulating wild farming; In addition, there are various health care industries and dietotherapy restaurants. , which also stand out.
Therefore, it is not difficult to see that the green industry has many business opportunities and large market space, but the threshold is not low. Entrepreneurs need to have their own concept of healthy living and understand the latest trend of healthy consumption market. At the same time, due to the rise of the industry soon, the practitioners are uneven, the market is not standardized, and its scientific nature is questioned, which makes many health care products have no room for display.
Idea 3: Women and children are still very profitable.
Jews say that women and children are easy to earn money, but now market research shows that 70% of the social purchasing power comes from women, and the consumption of children has surpassed the pension and housing, which has become the biggest purpose of residents' savings. It can be seen that this golden law of entrepreneurship still holds true today. Most business opportunities for women are related to beauty, and even if new business opportunities arise, they will not impact the original structure. For example, from the hot spots of female consumption in recent decades, they are all transformed from clothing, makeup, beauty slimming, plastic surgery, color consultants, etc., but the emergence of new hot spots will not impact the former, and even have complementary effects.
It can be seen that this market is an infinitely expanding market. For entrepreneurs, the ability test of late operation is better than the judgment of early project selection. Children's business opportunities mainly come from food, clothing, housing and education. For example, maternal and child products, as well as various language training, vocational training, early childhood education and other fields, it is estimated that the educational consumption of domestic residents alone will exceed 300 billion yuan each year.