Pre-heating before the Double Eleven, drainage is the most important thing: in terms of traffic, we must first do a good job of natural traffic, verify categories, improve attributes, and constantly optimize baby titles, followed by using through trains, drilling exhibitions, and scouring customers. For small and medium sellers, driving through train is the first choice;
On the day of the Double Eleven, forecast in advance and increase delivery: on the day of the Double Eleven, it is necessary to increase delivery in a timely manner, but the intensity of delivery should be estimated according to previous data such as receipts and shopping carts;
After the Double Eleven, smooth diversion and increase daily sales: the follow-up work of the Double Eleven can also be very important. First of all, don't stop the promotion of through train, the fluctuation of traffic will affect the weight. It is necessary to gradually smooth the diversion, and then carry out a series of activities to continuously drain and reduce inventory.