"Improving image quality" is a function deployed on Huawei HiAI Foundation, a Huawei NPU engine (neural network processor), based on iQiyi ZoomAI super-segmentation algorithm. The application of technological innovation can significantly improve contour clarity, screen permeability, color saturation and other aspects, and bring a more advanced double upgrade experience of video clarity and video color perception. Iqiyi ZoomAI super-segmentation algorithm can suppress the jagged and bottom noise of the picture, improve the sharpness and clarity of the edge, and highlight the details of the video picture; At the same time, it can also increase the image saturation and contrast, making the video more vivid and bright, with a stronger sense of hierarchy. Without affecting the frame rate at all, the real-time enhancement of video quality can be realized through the "image quality enhancement" function, so that users can watch videos with clearer image quality and more delicate pictures.
The "enhanced image quality" jointly blessed by Iqiyi and Huawei can effectively solve the problems of stuck video playback and blurred image quality of old films. When users watch Iqiyi videos on Huawei mobile phones, they can turn on the function of "improving the image quality", and the clarity of the viewing effect can be immediately improved by 2 times, effectively solving the problems of reducing video congestion and saving video playback traffic consumption when users watch unstable networks such as subways, buses and elevators, and watching videos with better visual effects. In addition, iQiyi's function of "improving image quality" can also make some classic low-definition old films have a clearer viewing experience.
Iqiyi continuously and effectively improves the video quality through technological innovation, and at the same time drives the user experience to be further upgraded. Previously, iQiyi reached an in-depth cooperation with MediaTek, the world's top chip manufacturer, and realized AV1(ao media video codec1.0) video format content on Android mobile terminal for the first time in China. When watching AV 1 encoded video, users can save 20% of the traffic under the same video quality (clarity, resolution and frame rate). Under the same bit rate environment, the content encoded by AV 1 can present higher video quality. This time, iQiyi reached a brand cooperation with Huawei HiAI based on the ZoomAI super-division algorithm, and added the function of "improving image quality" on the mobile terminal, which is a further upgrade of the video viewing mode of mobile users. Next, iQiyi will cooperate with major mobile phone manufacturers to start the function of "improving image quality" and continue to improve the high-quality audio-visual entertainment experience for users.