Source: Zhengzhou Evening News font size: T|T0 People participated in printing and forwarding 0 comments.
There are still many days before the Mid-Autumn Festival, and the "moon cake war" is already "a storm is coming". These days, in some supermarkets and cake shops, promotional prices have been hung up early. There are moon cakes every year, and the pattern is new every year. In recent years, brands such as Yuanzu Food, Kenji, Xisa and Xiangxueer have introduced western-style mooncakes. These brands are younger and more fashionable in taste and packaging, attracting a large number of post-80s and post-90s. This has also promoted the innovation of many traditional brands.
Reporter Xiong Weiwei
The packaging color is more vivid.
In the past, the packaging of Kinmen was an antique tradition. According to the relevant person in charge of Jinmen Bakery, some younger varieties were introduced this year, and the packaging used more vivid colors. In addition, Jinmen has also launched many healthy moon cakes. Like Kinmen, Xisa and Jiutou Duck have also introduced new flavors of moon cakes to suit the tastes of young consumers.
On the basis of the classic Cantonese-style egg yolk five-kernel moon cakes, Hollyland will bring you a brand-new delicious enjoyment with the newly launched Yunnan Yuntui rose, crispy pepper and salt bean paste and soft Jinsha rose. At the same time, Hollyland's packaging * * * has four series: koi fish series suitable for sending customers, Swan Lake series more romantic, rose series suitable for elegant people and Xianglong series symbolizing wealth. These four series of packaging strive to be unrepeatable in material selection and design elements, so as to give customers a special moon cake.
Different from other manufacturers, Kengee is committed to creating a "taster of taste space" and strives to bring you fashionable, healthy and delicious products. The gift box adopts simple graphics superimposed on each other, which makes the packaging design more layered. Colorful colors give people sweet and romantic visual enjoyment. The overall use of heaven and earth cover, simple and fashionable, cost-effective, with exquisite and beautiful innovative leather moon cakes, rose cheese moon cakes and a pair of knives and forks, giving people a double experience of vision and taste.
Unique appearance and more environmental protection.
Crowne Plaza Zhongzhou Hotel's gift box has a unique appearance and semi-circular design. According to the person in charge of Crowne Plaza Zhongzhou Hotel, the theme of Mid-Autumn Festival is reunion, which is also the final destination of China people's cultural psychology. The Mid-Autumn Festival is round, the moon is round, the moon cake is round, and everyone pursues a happy reunion. Crown boutique gift box just adds a bit of charm to the Mid-Autumn Festival "reunion".
The mooncake packaging styles of Yuehai Hotel in Zhengzhou are different, including fashion school and traditional school. Combining with the special dragon cakes introduced by the Year of the Loong, we advocate the concept of environmental protection, do not over-package, and truly reflect the quality of moon cakes.
Xiangxueerte mainly promotes China Red and Cuiruyi two series packaging. China red is dominated by classic red, which means that life is rich and harmonious. Cuiruyi is paved with elegant peony layers, which means wealth and good luck. Sprinkle Xiangxueer's most beautiful Mid-Autumn Festival wishes all over the world.
Huahuaniu's "Royal Gold" mooncake gift box is an iron box with a handbag in it. The gift box is exquisite, unique in design style, showing the royal style, and it is the first choice for high-end gifts in Mid-Autumn Festival. Guangzhou Hotel's "Healthy Four Treasures of the Study" mooncake gift box is a double-layer and double-color folding box with a handbag. There are two four kinds of moon cakes in it, which combine traditional culture and fashion, and are also good gifts for Mid-Autumn Festival.
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