In hot summer, besides watermelon air conditioning, soft drinks are also an essential part. However, nowadays, under all kinds of fake daily necessities and the so-called sugar-free trend, various beverage brands emerge one after another, but not many of them can leave a deep impression in their memories. On the contrary, foreign brands of Coca-Cola and Pepsi have always been there. So, today, let's take a look at the domestic drinks that left a deep impression on our childhood memories. Now some of these drinks have long since disappeared, and some have chosen to be reborn. I want to know how much you drank.
First place: the regrettable Jianlibao
At one time, Jianlibao was really a generation of magical water, the only China soda giant brand. Jianlibao 1984 was born in Guangdong. At that time, the beverage market in China was in full bloom, and all localities had their own special beverages.
For example, the Arctic Ocean in Beijing, Tianfu Coke in Chongqing, Hankou Beverage Factory No.2 in Wuhan and Zhengguanghe in Shanghai. These beverage brands firmly occupy the beverage market in China.
As a new brand at that time, it was difficult for Jianlibao to snatch the market from these wolves. However, Li Jingwei, once the soul figure of Jianlibao, made Jianlibao an instant hit by sponsoring the Los Angeles Olympic Games, and then carried the national pride of getting good results in the Olympic Games, making Jianlibao's sports marketing road better and better.
However, with Coca-Cola and Pepsi entering the domestic market, there is only one of the eight major beverage brands, and Jianlibao also has debt problems due to various expansions.
At this time, Jianlibao Sanshui Winery, still a state-owned enterprise, experienced a transformation failure and was finally sold to Zhejiang SDIC. Since then, this generation of giants has declined. Although today's Jianlibao wants to be reborn and return to the peak, the emergence of various new brands still makes it difficult to reach the peak.
Second place, rising sun drink
This beverage is also an old brand. The classic product is Rising Sun iced black tea, which was founded in 1994. At first, Sunrise Sunichi entered the market very successfully, with the highest sales reaching more than 3 billion yuan and orders all over the country.
However, like many problems encountered in the process of development and growth of enterprises, with the development of enterprises, the original management methods are no longer suitable for future development, so it is natural to carry out reforms. However, in the process of such reform, the internal differentiation of the rising sun is becoming more and more serious. Finally, under the problems of internal differentiation and debt, Rising Sun also ushered in a public relations crisis. At this point, a generation of beverage giants fell, and today I talked about iced black tea and thought of Master Kong.
Third place, rebirth, choose the ice peak soda listed.
Compared with the above two established beverage giants, Feng Bing Soda, which has a history of 73 years, recently went on the market, bringing it back into public view.
According to its prospectus, Feng Bing Beverage plans to issue no more than 60 million shares and raise 669 million yuan for glass bottle production line renovation, marketing network upgrade and brand building. As a local beverage brand of Xi 'an, it has exactly the same history as the local brands in China beverage market.
Although he didn't choose to sell himself to Shuangle at that time and insisted on independent development, he was always confined to Xi 'an because of geographical restrictions. I have never been out of Xi 'an, but now it is more difficult to choose to try again to get out of Xi 'an. After all, the current beverage market is not fragmented. It is not enough to divide regional sites.