Mid-Autumn Festival Promotion Planning Copy (Practical 6) 1? 1. Employees of all departments should be familiar with the contents of this promotion and actively introduce and explain it to customers during the sales process.
? Activity 1: Mid-Autumn Festival gift giving activity (buying gifts)
? 20xx From September 13 to September 2 1 day, anyone who has shopped in 200 yuan in Feng Run Department Store and Tian Tian Shopping Plaza's clothing shopping mall, footwear shopping mall and sweater department can participate in the Mid-Autumn Festival with the computer coupon of that day.
? Give 2L Lova laundry detergent or Futianlong plastic basin when shopping in 200 yuan. 2.8g tidal white phosphorus-free washing powder or Yixing sorting box will be presented when shopping in 400 yuan. When shopping in 600 yuan, send 5KG arowana, a bag of northeast rice or Yixing trash can. Give 10KG bag of Jinsha River glutinous rice balls or a European steamer when shopping in 800 yuan.
? When the shopping is over 1000 yuan, 5L of Hu Jihua peanut blended oil or Guo Hong country wardrobe or Fukang casserole will be given. Special statement: the two supermarkets, down jacket shopping malls and shopping streets will not participate in this gift-giving activity!
? Activity 2: During the activity, everyone will be in the clothing store, shoe store,
? Sweater department purchases from 400 yuan or above, and you can apply for VIP cards of clothing and shoes at the service desks of the two stores. With this card, you can enjoy 8.8% discount on the regular price of clothes and shoes in Feng Run Department Store and Tian Tian Shopping Plaza, and 9.5% discount on special goods. (After September 25th, coupons will be exchanged for VIP cards and used together with official VIP cards! )
? Activity 3: Free lucky draw, giving you 85 20g silver bracelets on August 15.
? 20xx September 13-2 1 noon 12, citizens who have reached the age of 18 will fill in a free lottery card (only one for each person) at any service desk of Feng Run Department Store and Tian Tian Shopping Plaza with their ID cards, and draw 80 at the front of Tian Tian Shopping Plaza on February12 pm.
? If you don't shop, everyone has a chance to win the prize!
? Activity 4: During the activity, you will be given a ticket for self-help picking tour at Feng Run Department Store and Tian Tian Shopping Plaza, when you spend more than 58 yuan per order (including two supermarkets). Pay the registration fee of 15 yuan at the service desks of the two stores, and you can join the self-help picking tour of Niangniangzhuang organized by Feng Run Department Store and Tian Tian Shopping.
? 2. Internal employees are not allowed to participate in this lucky draw, and employees at all levels are forbidden to use reserved tickets or discarded small tickets to receive or receive prizes. Once found, it will be dealt with seriously until it is removed;
? 3. Participants in the lucky draw and gift buying activities should strictly check whether the shopping vouchers meet the requirements for collection, make records of the gift distribution and handover procedures, and conduct inspection and summary after the daily business.
? 4. During the activity, in order to leave more benefits for customers, customers should be polite when snapping up goods in shopping malls, and the prices are shocking, so that customers can buy first. Employees are not allowed to participate in snapping up during their working hours to avoid empty posts.
? 5. The employees in the security department and the special price area should pay attention to maintaining the order of the special price area and the prize receiving office, and do a good job in explaining and guiding customers in time to ensure the personal safety of customers and employees.
? 6. Venue of this activity: Building: Fill in free lottery tickets at the service desk on the first floor, issue and register VIP cards for clothing and shoes, and issue gifts. The vouchers are issued by the cashier in the supermarket, and other departments are organized by various departments. Shopping every day: fill in free lottery tickets at the service desk on the first floor, distribute and register VIP card coupons for clothes and shoes, and distribute gifts on the east side of the square gate. The vouchers are issued by the cashier in the supermarket, and other departments are organized by various departments.
Mid-Autumn Festival promotion planning copy (practical 6) 2? Theme: Welcome and celebrate Mid-Autumn Festival.
? Activity content:
? 1. Mid-Autumn Moon Cake Exhibition
? Activity mode:
? 1. Various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
? The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
? 2. Launch Mid-Autumn Festival gift package: package moon cakes with other health care gift packages and divide them into several grades, such as 88 yuan, 188 yuan and 288 yuan. ...
? On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price.
? 3. Making moon cakes on the spot: Last year's moon cake storm may still leave a shadow in many people's minds. In order to get rid of this mentality, it is a good way to make moon cakes on the spot, which can be made by joint manufacturers.
? 2. "Take the moon home"
? During the activity, shopping 100 yuan, get a key chain with the moon hanging. Moon Keychain has various shapes and exquisite production. There are some blessing words engraved on it, such as Happy Mid-Autumn Festival, wishing happiness, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.
? Operating instructions:
? 1. Keychain is customized by the mall, and the customized quantity is determined according to the sales volume of the mall. The customization cost of each key chain is controlled within one yuan.
? 2. Carve the name of the shopping mall on the key chain, and you can also add greetings, such as "Happy Mid-Autumn Festival from XX Shopping Mall".
? 3. Take the shopping receipt to the designated place in the mall, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.
? 3. Full Moon "Ten Minutes" snapped up
? Activity time: * * *
? Time-limited purchase, the purchase time is "ten minutes", all the goods purchased during the purchase time are 20% off, and the discount is calculated at the cashier, subject to the checkout time of the cashier, marked by the music time of the mall. When specific music is played, the purchase time begins.
? Operating instructions:
? * Do not inform the specific "snap-up" time in advance, and pay attention to maintaining order at the scene.
? * Show that some commodities will not be snapped up, and put up posters at the scene.
? * This activity can also take the practice of returning 30% of the payment for goods purchased during peak hours, and get the refund amount at the service desk with the amount and time on the shopping receipt.
? Note: Supermarkets can offer daily specials on Mid-Autumn Festival goods, offering two or three kinds of ultra-low-priced goods every day to promote the sales of other goods through ultra-low-priced goods. These ultra-low-priced goods are best related to the Mid-Autumn Festival, and compared with other shopping malls, these goods should have an absolute competitive advantage in price.
? 4. Like to take "family photos"
? After shopping in 200 yuan, you can take a 5-inch photo on the spot with the shopping receipt as a souvenir.
? Time: Mid-Autumn Festival)
? Venue: Square in front of the shopping center
? Co-organizer: XXX Studio or XXX Film Company.
? Operating instructions:
? * You can decorate a scene on the spot, or build a pavilion to create the ancient rhyme of Mid-Autumn Festival, or decorate it as a modern reunion and festive scene.
? * It is best to take the name of the mall, and then you can think of the mall when you see the photos.
Mid-Autumn Festival promotion planning copy (practical 6) 3? 20xx Mid-Autumn Festival "Homesickness Month" special marketing activities have been successfully concluded. After the Municipal Bureau held the Mid-Autumn Festival "Homesickness Month" marketing mobilization meeting, the leaders of our bureau felt that the task was arduous, and immediately held a meeting of managers above the director of the center to study and formulate detailed marketing plans, and set up a marketing team mainly led by the bureau leaders to carry forward the spirit of "bright sword", turn pressure into motivation, overcome difficulties and take the initiative to attack. By the end of September, * * * had completed the sales of 36 "homesick moon cakes". 08.64 million yuan, 17 1 issued by the municipal bureau. 84%, and won the marketing activities. The homesickness month marketing activities are summarized as follows:
? First, seize the market based on the word "early".
? On the occasion of the traditional Mid-Autumn Festival, all major businesses want to seize this market. If they want to share a piece of this limited market, they must make arrangements early, start early, and make marketing preparations based on previous years' experience. Only by knowing ourselves and ourselves can we be invincible. Therefore, our bureau organized personnel to conduct a detailed investigation and study on the market to understand the psychology of customers and the use and demand of moon cakes.
? Second, increase publicity and create an atmosphere.
? Publicity is the key to the marketing effect. In order to achieve the ideal publicity effect, a detailed publicity plan was made.
? 1, organized and planned the 20xx Mid-Autumn Festival "Homesickness Month" product promotion meeting, and introduced the manufacturers and the characteristics of different products to customers in detail. The atmosphere at the meeting was warm, and the three customers reached the order intention on the spot, which laid the foundation for the following marketing activities.
? 2. It is to use newspapers to send DM postal advertisements, put up posters, hang propaganda banners in front of the business hall, float characters on electronic screens, float characters on TV, etc. to create a propaganda atmosphere and achieve propaganda purposes. , make it a household name, improve the awareness of the "Homesickness Month" activity, and do a good job in the early business promotion for the delivery and sales market.
? 3. Accurate positioning and classified marketing.
? According to the characteristics of county economy and different customer groups, formulate corresponding marketing plans.
? 1, which classifies products into three grades: high, medium and low, and carries out carpet marketing for various organs, enterprises, factories, mines, schools and other units;
? 2. It is to take the way of target claim, entrusting acquaintances and finding relationships, and make full use of personal connections to introduce recommended products to customers for marketing;
? 3. It is to use the opportunity of visiting big customers on holidays to introduce and recommend employee welfare products to customers;
? 4. In the spirit of saying more, the salesperson lost no time to introduce the business to users with the words "buy postal moon cakes, send family affection for free" and "send lovesickness in the bright moon, send true feelings in a thousand miles", which guided users to buy products and increased the delivery business.
? Fourth, leaders take the lead and play a leading role.
? Since the launch of the "Homesickness Month" campaign, the bureau leaders have taken the lead and rushed to the front line of publicity and marketing. Take publicity materials and product samples respectively to publicize, tackle key problems and market the subscription units one by one. Seeing the directors visiting in person, the leaders of all units were deeply moved and tried their best to order products. This spirit of leadership also deeply touched employees. Some managers and employees volunteered to join the "Homesickness Month" marketing activities, which formed a fierce marketing situation and achieved good marketing results.
Mid-Autumn Festival promotion planning copy (practical 6) 4? From the microcode EDM marketing activity launched on XX, XX to the cooperation with Sony Ericsson, our company has established the development strategy of network marketing. The Mid-Autumn Festival plan of Sino-Italian red wine held on XX can be said to be another test of online marketing.
? The residence time is from xx, xxxx to xx, xxxx, and the activity time is ***x days. The total sales amount is xxxxx yuan. It is planned to sell XX bottles of red wine, but the actual sales amount is XX bottles. The gap between the actual effect of the activity and the expectation is XX%.
? In this activity, in cooperation with Huayin Company, Italian red wine of Italian shareholder Zhongli Group was used as a gift entity to give back to customers, and low price and ultra-low discount were given back to Sino-Italian property insurance customers. From the above situation, there are the following problems.
? First, technically:
? (1) It is a problem to screen our existing customers and potential customers when sending emails. Mr. Hu, Mr. Xu XX and Mr. Han XX have carefully screened every customer, and the principle of screening is: to be inquired.
? Because it is the first time to screen customers, and it is aimed at red wine, we should choose customers with slightly higher quality. In the next activity, you can directly use the screened customers, which will greatly improve efficiency.
? (2) In the process of mail sending, Li xx is responsible for the mail sending task of the company. The first customers distributed it with gmail, and then notified by SMS. The day after the email was sent, our company paid a return visit. Through the return visit, I learned that many customers get information through SMS, and don't read the email carefully. When the second batch, the third batch, the fourth batch and the fifth batch of customers distributed one after another, there was a technical problem because it was distributed by personal email and was blocked by gmail.
? Therefore, we should pay attention to the following questions when distributing a large number of emails next time:
? 1. How to distribute the mail group to the target customers without being considered as spam, and the mailbox will not be blocked because of mass mailing.
? 2. How to send the pictorial advertisement to the target customers, so as to ensure that the customers will not be unable to open it or see it because of the problem of pictures or mailboxes.
? 3. Understand how other companies in the market distribute emails, which can be opened accurately and smoothly without being put into spam.
? Second, the implementation:
? (1) The design of EDM is mainly planned, and the theme creativity is the responsibility of general manager Lu, general manager Hu, general manager Xu xx and carilina. Next time, you can tell the graphic designer the general idea after discussing the idea, and then fill in the text after finalizing the general framework, which can get twice the result with half the effort.
? (2) With regard to the distribution of mail, we found that resources were obviously insufficient. Our company sent xx emails, got XX consultation calls, and finally sold XX bottles of wine. Judging from the indifference of feedback, our target customers are divided into existing customers and potential customers. Most of them want to know about our customers, so they should play a publicity role in the activities. Besides knowing our customers, we should also publicize them to people who don't know our customers. Therefore, the following investigations will be conducted in the future work.
? 1. What are the ways to get customers' mailboxes in the market? Most of them belong to white-collar workers who own cars.
? 2. Can our company cooperate with official or unofficial websites, especially automobile websites, to obtain customer information and email addresses, and jointly engage in some customer feedback activities with the websites, so that our company can give gifts and website staff.
? 3. Is there a company like Microcode in the market that can provide us with customer resources, especially car customers in Beijing, and provide strong customer protection for our online marketing?
? Therefore, the next plan should overcome various difficulties to avoid the above situation, and each activity has the following four elements:
? 1, accurate market background;
? 2. Careful planning;
? 3. Close integration and cooperation;
? 4. Strong execution.
Mid-Autumn Festival promotion planning copy (practical 6) 5? I. Target market analysis
? The customers of this hotel are mainly residents of surrounding communities, enterprises and institutions, among which the school is the largest. At the beginning of the new semester, there will be a banquet for teachers and students to celebrate together, a banquet for leaders to care about, and a banquet for freshmen's parents to close the distance with their teachers. Mid-Autumn Festival is a traditional festival in China. Family reunion and holiday reunion are the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to go home, so we must choose a business affordable hotel.
? Second, the pricing strategy
? 1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.
? 2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
? 3. Teacher's Day special banquet (explained below) can mainly promote middle and low standard table meals, guide guests to order food, and encourage guests to order food for entertainment.
? 4. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 2030 yuan (excluding drinks).
? 5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).
? Third, marketing strategy.
? 1, ① Specially prepare special meals for Teacher's Day, such as thank-you banquet, gratitude banquet, group celebration banquet, etc. Group booking (the booking fee can be tentatively set at 1500 to 2,500 yuan /5 hours) can give each person 10 yuan a cup of tea, set up a stereo for free, and help yourself to ktv. For more than four tables, if the meal price is 588 yuan/table, the reservation fee can be exempted, and the tea fee can be taken care of by yourself.
? (2) A special Thanksgiving Day will be launched. Stay with the teacher's card, 65438 yuan +028 yuan/room per night (limited to about 10 large single rooms and standard double rooms per day), and all teachers' rooms will be given thanksgiving bowls (mainly peaches and plums).
? 2. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).
? 3. If a family member's birthday is August 15, they can present valid certificates (household registration book and body).
? Card), you can enjoy a 79% discount when dining in the hotel (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. Enjoy free birthday room (single room with big bed only).
? 4. If the mobile phone numbers are 8 15, 9 10, you can enjoy a 79% discount on hotel dinner, a room 128 yuan (according to the actual decision of the hotel) and a fruit platter.
? Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).
? 6. The event will be held on 8 and 20 September.
? Fourth, promotion strategy.
? 1. Distribute leaflets in hotels, schools, Jinsha Station and residential areas around enterprises and institutions.
? 2, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
? Ann must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
? Effect prediction of intransitive verbs
? If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.
? Give away a membership card
? This trick is used to stick to customers.
? During the Mid-Autumn Festival, you can get a membership card (or cash coupon) when you buy red wine worth _ _ yuan. There will be a National Day after the Mid-Autumn Festival. Cash coupons can be used on National Day. How attractive!
? Reunion gift package giving activities
? This move is used to increase turnover.
? The set meal also means reunion. Anyone who buys a red wine set meal can give related gifts. This is very important for what gifts to give for the Mid-Autumn Festival. Do you send moon cakes? The cost performance is not high, nothing new. According to different customers, dealer customers recommend giving large thermostatic wine cabinets to store red wine, and family customers can give home wine cabinets and portable refrigeration bags. A customer of a liquor company in Lvling presented the following wine cabinets as gifts.
? Online prize-winning essay activity
? This move is used to raise brand awareness.
? In the Internet age, the role of soft writing is becoming more and more important. Red wine enterprises can take red wine as a prize and launch a prize-winning title essay activity on the network platform, which can greatly improve the brand awareness.
Mid-Autumn Festival promotion planning copy (practical 6) 6? I. Planning background
? Based on the huge impact of online marketing on physical commerce at present, aiming at the situation that shopping malls are difficult to attract passengers, _ _ Shopping Plaza integrates exhibition, business travel, cultural education and many other elements according to 4T commercial marketing theory, and carries out a series of cultural theme tour activities in shopping malls to stimulate popularity and promote sales.
? Second, planning the theme source
? Drawing on the model of _ _ store, we also adopt the way of package rental, introduce the theme of "Smooth sailing" roving exhibition, and create an experiential shopping environment with the theme of cultural leisure experience as the core.
? Third, the principle of activity focus.
? 1. Cost saving: According to the cost of custom-made furniture in Chen Zhan in previous years, it seems that the exhibition furniture was obtained through leasing. Within the scope of funds provided by the group, the overall exhibition of the event was completed, and the production of customized shopping malls and commercial DP points was cancelled. It not only saves the time consumption required to customize the display tools, but also saves the cost of installing and disassembling the display tools.
? 2. Strengthen the atmosphere: shift the original investment direction of environmental beautification construction to the construction of "big business culture platform" and turn the shopping mall into a shopping platform with leisure experience as the core.
? 3. Pay attention to experience: Planning needs to reasonably grasp the planning concept of focusing on cultural experience, based on commercial services and based on commodity marketing, so as to create a value space beyond commodities and a real feeling worthy of experience for consumers. In addition, it can attract a large number of customers to watch and emphasize emotional communication with them, so that customers can stimulate their desire to buy while enjoying cultural influence, thus achieving the purpose of stimulating consumption.
? Fourth, the person in charge of the incident
? _ _ Shopping Plaza Planning Department-_ _
? V. Activity time
? 6 September to 30 September
? The intransitive verb Meichen Shopping Center Layout
? "The moon is now full of the sea, and the end of the world is * * * at this time". This theme cultural exhibition of "Smooth sailing" organically combines marine culture, marine military culture and marine tourism culture with traditional festivals in China, allowing consumers to experience culture in the shopping process and stimulate their desire to buy, thus achieving the purpose of stimulating consumption.
? (1) Off-site layout
? Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
? Huge external wall suspension: width: height = 10_ 13M, content of publicity activities;
? Hang eight red lanterns above the door.
? (2) Field layout
? ① Decoration and layout scheme of the theme scene in the atrium of the shopping mall: It is decided to hold a large-scale exhibition with the theme of "Smooth sailing", including the development history of China boats, the scenery of Zheng He's fleet, 200 boat models of different historical dynasties, and more than 3,500 kinds of shellfish specimens, of which 30% are rare shellfish in the world and more than 20 _ _ species are corals.
? (2) Layout plan of the shopping mall atrium: Dozens of fish-shaped pendants are hung in the air of the whole shopping mall atrium to match the overall display of the shopping mall.
? ③ Layout plan of DP point of shopping center: All passages and floor inflection points are equipped with underwater landscape art sculptures for consumers to stop and watch, which further strengthens the overall artistic atmosphere of shopping center.
? ④ Layout of shopping mall experience scene: Set up 10 set of sand painting tables to gather parents and children for sand painting creation experience.
? Seven, publicity strategy
? 1, DM poster promotion (see attached table for specific operation details);
? 2, TV media publicity:
? A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
? B. Time: September 20 -26;
? C. publicity form: animated pictures and words.
? 3, huge off-site, exhibition board publicity;
? 4. Broadcasting and publicity in venues;
? The community is crowded with people, and the small banner reads: "_ _ Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival".
? Eight, activity strategy
? 1, Activity 1: Moon Biting Competition
? Number of participants: limited to 64 people.
? Competition time: September 25th, 26th and 28th.
? Operation details:
? * * * Divided into 8 groups, with 8 people in each group participating in the preliminary round, with an average of one moon cake of the same size per person. The winner will be the person who eats the moon cake in the shortest minute. During the competition, the time will be counted by the staff of this mall, and the moon cakes will not be thrown on the ground. Violators will be considered invalid. Choose the first place in each group, participate in the finals, and select the first, second and third prizes, lucky prizes and participation prizes.
? Prize setting:
? Two first prizes, one precious ship model worth 588 yuan each (provided by _ _ Shopping Plaza).
? 3 second prize winners, each with a ticket worth 180 yuan (provided by the cooperative enterprise of _ _ Shopping Plaza).
? Five third prizes, each worth 50.00 yuan, and a box of mooncake gift boxes (provided by _ _ Shopping Plaza).
? 2. Activity 2: A large-scale literary evening with wonderful powder presentation.
? Activity time: from September 6 to 30, there will be large-scale promotion activities, fun games and wonderful literary evenings every Saturday and Sunday.