This kind of news is common in recent years, so why do the elderly buy and hoard health care products in large quantities?
The book "Social Animals" points out that we should avoid attribution errors from two aspects: "personality attribution" and "situational attribution" when looking for reasons.
"Personality attribution" refers to the elderly themselves.
First of all, people do everything with motivation. Of all the motives, belonging is the most important. Old people have nothing to do because their children are not around, and they have a high demand for belonging.
At this point, the enthusiasm of health care product salesmen has played a role in filling the emotional gap. Coupled with their sweet words, the old people feel valued, thus falling into the trap of health care products companies step by step.
Secondly, after the above needs are met, the old people use "emotional convenience judgment" in the face of health care products promotion, that is, simply judge by feeling. Since I feel that I am "relative" to the sales staff of health products, I am naturally willing to believe what they say before buying.
And "situational attribution" means starting from the living environment of the elderly.
The sales staff of health products will tell some examples of other customers to illustrate how good the products are. This is the use of "humanized terms", which is easier for the elderly to understand and remember than simply introducing products.
At the same time, sales staff will also grasp the psychology of the elderly who are afraid of illness and hospitalization, and vigorously promote the efficacy of the products. This takes advantage of people's "negative prejudice", that is, attaching importance to danger rather than blessing.
When the two methods are combined, the elderly will fall into the "trap", even if it is expensive or even symptomatic.
It is not easy to solve such a problem fundamentally, and it requires efforts from top to bottom.
Macroscopically, it is necessary to formulate relevant laws and regulations to punish this behavior of exaggerating the sales of health care products, and also to limit the price and sales of health care products. At the same time, increase positive publicity to let the old people know the truth behind it.
Relevant departments should rectify the medical and health care industry and cultivate the professional ethics of employees, rather than focusing on interests.
The elderly should actively develop their personal hobbies and avoid spiritual emptiness.
Children supporting their parents should not only give money, but also give more practical companionship and spiritual care. You can learn more from those health care salesmen.
These are not just things for the elderly, because the future of the elderly is our future!