Advertisers are nothing more than taking singles advertisements, which accounts for the largest income at present, but how many advertisements you can receive and how high the advertising price can be depends on the value of your account itself, because what advertisers need is traffic. The more traffic your video can bring, the higher your price will naturally be. It is normal for some well-known UP owners to report tens of thousands of advertisements.
Then the income from the audience mainly depends on the fees charged to the audience, accounting for a small proportion (here is the UP owner who is purely doing video. If the UP host is doing the live broadcast, the audience's gift is also a source of income, and it is the main source of income). This is determined by the current consumption habits and consumption environment in China. The audience has not formed the habit of paying for high-quality content, let alone actively supporting the creators, so don't expect to get too much income from this piece.
Finally, in order to get income from Bili Bili, Bili Bili has opened up many channels to help owners get income. Among them, I think the best is "creative incentive", which is mainly to give up the owner's income according to the number of video clicks. According to the experience, about 1 0,000 clicks can earn 3 yuan's income, but this curve is not completely linear, and the increment becomes smaller as you go back, so you can calculate whether you want to make a living from it.
Then Bili Bili recently launched a "reward plan", which is very similar to "creative incentives", and its revenue is calculated according to the number of clicks. The difference is that it is the third-party advertisers who provide you with income. You need to hang a third-party advertisement under your video through the platform. When the audience sees your video, the advertisement under the video will also be exposed. The more exposure, the more benefits. In fact, the difference between income and "creative incentives" has been tested.