"Real-name authentication conflicts with the live broadcaster" violates the rules, and the live broadcast is permanently banned.

In addition, some people were interrupted because the live broadcast violated the live broadcast code of conduct:

Tik Tok's live broadcast is illegal, from interrupting the live broadcast to directly banning the live broadcast room.

Therefore, in order to avoid being punished for live broadcast violations, the best way is to find out what live broadcast violations Tik Tok has!

We took stock of the illegal content of Tik Tok live broadcast to see what you overlooked.

0 1, Tik Tok Code of Conduct on Site: General Auditing Rules

Tik Tok live broadcast has three "never", and all live broadcast rooms must also be the code of conduct.

1, definitely not: involving politics, religion, pornography, gambling, superstition, etc.

Pornography, gambling, religion, politics and so on are all sensitive topics, which must not be broadcast orally or expressed in words.

In addition, when selling bracelets or meaningful products, many live broadcast rooms will say that there will be wealth and good luck with this.

Be careful not to publicize such superstitious content too much, which will easily interrupt or even ban the live broadcast room.

2, absolutely not: swearing, quarreling with fans.

Some anchors have personalities. If they see some inappropriate remarks in the live broadcast room, they may be angry with the audience for a while.

Note that the anchor swearing in the live broadcast room and swearing at fans will cause the live broadcast to be interrupted and banned.

3. Absolutely not: display the QR code or verbally broadcast other social software accounts in the live broadcast room to guide non-Tik Tok platform exchanges or fund transactions.

Tik Tok platform is a platform for maintaining internal traffic and transformation. Displaying QR codes or other social accounts is an operation of outputting traffic, which is illegal.

02. Live cover: details that are easily overlooked in live operation.

Many people will enter the studio from the live broadcast square. Whether the live cover is attractive or not will affect the probability of the audience entering your live room.

When making a live cover, try to follow the following three principles:

1. Try to choose real people to take photos with the products on the live cover.

2. The cover text of the live broadcast is concise, the purpose of the live broadcast and the characteristics of the activity are clear, and extreme words are avoided. 3. The anchor should pay attention to reasonable dress and moderate action.

03, Tik Tok live broadcast cargo anchor language specification.

1, avoid the live broadcast style with too many local accents.

Many strong local accents can only be understood by locals or people who have studied specially.

For example, most people can't understand Cantonese and Minnan, and the audience can't understand what to say, so naturally they won't stay in the live broadcast room.

You can have some accents appropriately, but make sure that most of your oral content can be understood by the audience.

2. Avoid using words such as global first, national level and omnipotent.

"World first", "exclusive to the whole network", "unique", "first", "unique" and "national level" are all extreme words.

These words are illegal in vibrato short videos and live broadcasts, and they are clearly defined in Tik Tok platform.

Therefore, during the live broadcast, try not to say these words, which will easily lead to the interruption or ban of the live broadcast. 3. Avoid extremely abnormal live broadcast language.

For example, roaring live broadcast is to be unconventional and unconventional. It is a perverted live broadcast language that will be divorced from the product itself.

04, Tik Tok live broadcast anchor with goods code of conduct.

1. Avoid smoking, drinking or even imitating actions.

Don't smoke and drink in the live broadcast room, even if it is imitation.

2, avoid changing clothes or product experience inadvertently missing.

This situation is mainly due to the need to pay attention to the women's live broadcast room with goods, try to leave room for dressing, leave the camera when changing clothes, and let the assistant or the follower explain the anchor in front of the camera.

05, Tik Tok live broadcast anchor dressed with goods.

On the Tik Tok live broadcast platform, there are also relatively clear specifications for dress.

Try to avoid low-cut, deep V, perspective, skin color, miniskirt and other clothes.

Among them, the color coat is easily mistaken for the judgment that the anchor is not wearing clothes, and dresses such as miniskirts and low chests are also easy to expose, causing some inappropriate influences.

In addition, try to avoid real people trying on underwear, just hold it in your hand or show it with a mannequin.

Finally, if the anchor has tattoos, try to cover them with clothes. Exposing tattoos in the live broadcast room for a long time will be warned.

06, Tik Tok direct freight operation minefield taboo.

1, the broadcast time is not fixed, so download at will.

Without a fixed broadcast time, fans can't master your broadcast rules, and they won't get into the habit of watching your live broadcast regularly.

So, if you can insist on live broadcast, try to fix the live broadcast time, which days and when to broadcast live every week, so that users can form a habit.

2. Live broadcast only chats with a few people.

Some anchors just chat with a few regular fans while chatting, ignoring the barrage interaction of other viewers.

If the audience doesn't get a response for a long time, they will leave the live room, resulting in the loss of fans in the live room.

In addition, chatting with a few regular fans for a long time will make the live content deviate from the live product introduction, let alone transform it.

3. Live network environment

During the live broadcast, if the network is unstable, jammed, or the environment is noisy, users can't hear the live content clearly, which will also affect the live broadcast experience and lead to the loss of popularity in the live broadcast room.

In addition, in outdoor live broadcast, the movement of live broadcast images may lead to unclear and unstable images. So try to prepare a hand-held stabilizer to ensure the stability of the picture, and wear a wireless microphone to receive the broadcast to ensure the quality of the live broadcast.

4. Field of live broadcast control

The anchor did not plan the live broadcast process, and did not arrange the product introduction order before the live broadcast, which led to uneven distribution of product sharing time, and users could not obtain complete product information, which directly affected the transformation between live broadcasts.

So try to arrange an assistant to remind you in time when the anchor is overtime and the field control is not timely.

07, Tik Tok live broadcast has anchor operation instructions.

1. Avoid simultaneous live broadcast of multiple accounts by one person.

Don't be greedy. A person who broadcasts live in multiple live rooms at the same time will lead to the loss of fan traffic, which is not conducive to the gathering and transformation of popularity between live rooms.

2. Avoid empty screen live broadcast.

People have three emergencies, one of which is broadcast live for several hours, and may need to leave the scene to go to the toilet. At this time, try not to leave the live broadcast room empty, and let the assistant help broadcast it for a few minutes.

3. Avoid inconsistency between video and anchor personnel.

Many people enter the live broadcast room from short videos, so who is the protagonist of short videos, and the anchors try to be consistent.

Because many people may come for people, if the anchor is inconsistent with the protagonist of the short video, it will cause a gap between users, and there will be no transformation after leaving the live broadcast room.