On June 22nd, the General Office of the State Council issued "Implementation Opinions on Supporting Export Products to Domestic Sales" (hereinafter referred to as "Opinions"). This document was released earlier than expected.
Accelerate market access for domestic sales.
Generally speaking, export products are often only marked with foreign languages. The "Opinions" pointed out that enterprises can transfer these products to domestic sales as long as they attach Chinese logos and are responsible for both Chinese and foreign languages.
The "Opinions" also put forward that if products exported to the domestic market involve compulsory product certification (CCC certification), they should obtain compulsory product certification certificates according to law. We will continue to deepen the reform of the compulsory product certification system, simplify the certification procedures for products exported to domestic sales, and shorten the processing time.
Promote the development of "three similarities"
Article 2 of the Opinions points out that it is necessary to promote the development of "the same line, the same standard and the same homogeneity". Support enterprises to develop "same line, same standard and same quality" (hereinafter referred to as "three products"), that is, on the same production line, according to the same standards and quality requirements, produce products that can be exported and sold domestically, help enterprises reduce costs and realize the transformation of domestic and foreign sales. Expand the application scope of the "three links" to the fields of general consumer goods and industrial products.
At the same time, it has opened a fast track for domestic production and sales approval. Accelerate the improvement of the functions of the "three links" public information service platform. Carry out "three links" product promotion activities to enhance visibility and influence.
"We are considering registering a trademark of our own, but the domestic sales model is completely different. Products that sell well in the export market may not sell well in China. " Wei Wang said that even if you have your own brand, you still need a lot of money, manpower and time to cultivate it.
Zhao Zhongxiu said that supporting the development of "three-in-one" products will help foreign trade enterprises to explore domestic and foreign markets.
In Meng Zhuo's view, under the background of the epidemic, the state's support for the development of the "three links" enabled foreign trade enterprises and products to export to domestic markets, weakened the dependence of foreign trade enterprises and related supply chains on foreign markets, and enhanced their initiative.
Strengthen the protection of intellectual property rights
Affected by the global epidemic, some foreign trade enterprises have encountered the situation that foreign customers have broken contracts or abandoned orders, and a large number of OEM finished products cannot be exported as scheduled. Then, when these products are sold in China, how to deal with intellectual property issues?
Article 3 of the Opinions states that the protection of intellectual property rights should be strengthened. Support foreign trade enterprises to negotiate with brands on intellectual property rights authorization involved in product export and domestic sales, and do a good job in patent application, trademark registration and copyright registration. Strengthen the guidance and service for foreign trade enterprises to use intellectual property rights.
Zhao Zhongxiu believes that many export products have relevant requirements such as sales area protection, and the Opinions have solved such legal obstacles for enterprises to export to domestic sales.
Multi-channel support for domestic sales
The "Opinions" also pointed out that building a domestic sales platform. Encourage foreign trade enterprises to connect with e-commerce platforms, and set up foreign trade product zones based on various online shopping festivals. Under the premise of meeting the requirements of domestic epidemic prevention and control, guide the main pedestrian streets to organize special activities to transfer export products to domestic sales. Organize large commercial enterprises and foreign trade enterprises around the country to carry out direct purchase orders and set up special sales areas and counters for foreign trade products. Organize domestic buyers to purchase foreign trade products at China Import and Export Fair (Canton Fair) and China Processing Trade Products Expo.
The 2020 spring Canton Fair is under way. Many exhibitors admit that although they are optimistic, the first passenger flow and transaction volume are not as good as the offline exhibition because of the process that the cloud exhibition finally needs to adapt and the superposition of the global foreign trade situation and epidemic situation. If domestic buyers can be organized to participate, it will effectively increase passenger flow and promote more transactions.
The Opinions also mentioned popular keywords such as "live broadcast with goods". According to the Opinions, accurately meet the needs of consumers. Guide foreign trade enterprises to accurately meet the needs of consumption upgrading in the domestic market, give play to the advantages of quality and R&D, apply technologies such as big data and industrial Internet, develop marketable domestic products through personalized customization and flexible production, build independent brands, cultivate and develop new consumption hotspots, and promote consumption recovery. Encourage foreign trade enterprises to make full use of online sales, on-site distribution, scene experience and other new formats and new models to promote the integration of online and offline development.
Every afternoon, Zhang, the chairman of Zhejiang Xingbao Umbrella Industry Co., Ltd., will turn on the live light and several mobile phones in the shop of Yiwu International Mall, and broadcast live on platforms such as, Aauto Quicker and chinagoods. These live broadcast platforms have become new channels for them to expand their trade.
According to official data, in Yiwu, which is trying to transform from "selling the world" to "buying the world", in the first five months of this year, local online celebrities broadcast more than 54,000 live broadcasts, achieving retail sales of 8.098 billion yuan, accounting for nearly one-eighth of the total domestic online retail transactions of 63.8 billion yuan in Yiwu, leading the province.
Zhao Zhongxiu said that the Opinions encourage foreign trade enterprises to actively connect with e-commerce platforms and promote the connection between production terminals and sales channels, which is conducive to the seamless connection between production and sales through carriers such as e-commerce and exhibitions. At the same time, opening up domestic and international consumer markets also brings opportunities for domestic consumption upgrading.
Increase insurance and other support.
The Opinions also clearly provide financing services and support, and increase insurance support. Encourage all kinds of financial institutions to provide financial support for domestic sales of export products, strengthen supply chain financial services, carry out policy financing business under domestic insurance in light of the actual situation, and increase operating revolving credit support such as working capital loans.
Meng Zhuo said that if export credit insurance can cover domestic products, foreign trade enterprises will feel much more at ease. He admits that foreign trade products dare not turn to domestic sales to a certain extent, because there are many delays and arrears in China. After all, export orders, because export credit insurance can effectively prevent customers from closing down or owing money.
Zhao Zhongxiu said that both the facilitation of tax procedures for domestic sales and various financing services, insurance and financial support have created a better business environment for enterprises to switch to domestic sales.
Finally, the Opinions also particularly emphasize that in order to strengthen the organization and implementation, all localities should introduce targeted supporting measures according to the actual situation in the region, and the Ministry of Commerce should work with relevant departments to formulate specific work plans and organize their implementation, strengthen policy guidance and business training, and sum up and popularize good experiences and practices in a timely manner.
"The" Opinions "issued this time pay close attention to the management of * * *, and all departments form a joint force, from the central government to the local government, which is an important measure to cope with the impact of the global epidemic and stabilize foreign trade." Zhao Zhongxiu said this.