Generally speaking, the title of a soft article is very important and must attract the attention of the public. But it also depends. Soft text marketing purposes are different, and the title writing is completely different.
If you are a word-of-mouth soft article with experience sharing, the more attractive the title, the better, because at this time you are pursuing high-quality traffic; But if the purpose of sending soft articles is to increase the credibility and transformation of existing traffic, it is not necessary to attract people, but to add brand words to the title.
Tip: Don't think that an attractive title is enough. If your content is not what users need, no matter how good the title is, users will not be interested in reading it. However, by adding brand words to the titles of soft articles, the effect of spreading brands can be achieved. Even if the user does not click, the service and product have been seen by the user.
2. Write the first paragraph of the soft text well.
This is a matter that needs to be considered again and again. The first paragraph of the soft text only allows the user to continue browsing the second paragraph, that's all. Because if the user has clicked on your soft article, it is your accurate user. If you read the first paragraph and have no interest and motivation to read the second paragraph, then you have lost a marketing opportunities, and you are dealing with accurate users.
Maybe many people thought that the product or brand needed to be mentioned in the first paragraph, so that even users could see it at a glance. Here, our person in charge tells everyone that it is impossible to turn the clicked user into a real customer. Because he doesn't know much about your products, he won't have the desire to consume. The first paragraph serves as an introduction to attract users to continue reading the following. That's all.
3. Soft articles should be concise and concise!
We need to be clear: soft writing is not for popular science, but for making money, making money, making money, okay? Who do you show popular science to? Of course, if you have the financial resources, you can carefully organize a soft package group, which is really better, but most enterprises have so much money, and what they need is immediate benefits.
If you can leave your phone number, don't leave your website.
5. Soft text also needs to be optimized.
Tip: Many of your competitors are also doing soft text marketing every day. How good luck do we need to make your soft text rank among the top keywords without optimization? We don't believe in luck, and we won't have such good luck, so we will optimize it after each release, and of course the return is good.
Everything has a knack, so does soft text marketing. Only by mastering the key points of soft text marketing can the effect be satisfactory. Do soft text marketing, don't take it for granted that it is good to publish it on a portal website with large traffic, and it is best to choose a large-scale website related to the industry. You know, no user is obliged to read your soft text.