In the new era, we need network celebrities with a sense of social responsibility. Although an online celebrity is not necessarily a peerless beauty or good at gossip, he has professional knowledge and scientific spirit. Their appearance subverts the symbolic characteristics of idols in the entertainment era, and their appearance constructs a new symbol of network celebrities full of the spirit of the times, which re-endows the powerful power of knowledge authority in the network era.
They are not onlookers, but actors and practitioners. Professor Zhang Wenhong is the most representative figure among such network celebrities. Since the outbreak of COVID-19 virus, Professor Zhang Wenhong has become a hot figure. People mentioned him. Professor Zhang Wenhong uses his strong professional background to tell the truth in a language that ordinary people can understand on the Internet.
Definition of network celebrities
Their popularity is magnified by the network because of their own characteristics, which conforms to the psychology of netizens' aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste, spectator and so on. They are sought after by the network world intentionally or unintentionally and become network celebrities. Therefore, the appearance of network celebrities is not spontaneous, but the result of the comprehensive effect of traditional media and audience's psychological needs under the network media environment.
Today's cultural circle, especially the mass cultural circle, is no longer simple. Movies, TV, literature, music and traditional arts, no matter how wonderful the programs in these fields are, can't become the collective memory of all China people like their predecessors ten or twenty years ago. Internet celebrities created by mass revelry are regarded as noisy bubbles by many people.