Logo is an important part of the brand, which has the function of representing the brand and corporate image. There are many factors to consider when designing a good logo. The following are the general steps and points of logo design.
1. Image concept
First of all, it is necessary to determine the core values of the brand or company, and combine the needs of the target audience to formulate the optimal strategy in choosing creativity, leading or highlighting differences. Based on the principle of simplicity, these key information can be determined through in-depth market research and customer feedback.
2. The art of binding and design
In the conceptual stage, the designer makes several drafts for the brand, which may be different forms of letter combinations, modular geometric shapes or symbols and elements with specific meanings, as well as colors and fonts related to the brand. The draft should quickly capture the required regulatory elements and contributions, and truly reflect the resonance between the brand and the target audience.
3. Color design
Understand the color palette and choose the appropriate color and texture according to the brand style, industry trends and future business plans. Common brand colors are blue, red, green, yellow, black, white and gray. We can refer to the design characteristics of existing successful brands similar to this brand.
4. Font design
Choose the appropriate font style according to the last color of the LOGO. Generally speaking, if the brand name is used, the appropriate font may be a simple and obvious sans-serif font (such as Helvetica or Futura), which may make the physical brand feel stronger and may create a new visual experience for a certain field.
5. Morphological adjustment and multiple feedback
Optimize the design by fine-tuning the image, and collect user feedback again, so as to obtain professional, important and final results. The quick comparison of symbols with different colors and sizes should be carried out in the sketch stage, and they may become the symbol evolution in the daily workflow in the future.
6. Specification for delivery and use of signs
Make high-quality logo documents, and ensure that all series using the logo comply with this law to meet the requirements of copyright law and trademark law.
In short, when designing logo, we need to fully understand the core values, target market and customer needs of the brand or enterprise, make the design as concise as possible, and pay attention to the description and compromise of appropriate differentiated elements. We should also abide by the provisions of copyright law and trademark law to ensure that intellectual property rights are fully protected.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.