I. Experience the environment
1. Experience mode: vivoXD
2. Experience system: Android5. 1
3.APP version: v6. 1.2
4. Experience time: 20 17.8.30.
5. Experience the people: Yan Rong
Two. Product overview
Meiyou, slogan: Meeting you is better. This product is positioned as a menstrual assistant for women-pregnancy and parenting community. 2065438+launched on April 19, 2003, it is an APP for recording menstrual period and the entrance for women's healthy life. Provide girls with a platform for shopping, weight loss, slimming, beauty, breast enhancement and constellation communication, and you can also switch pregnancy preparation, pregnancy, parenting and pregnancy modes at will. Simply put, it is an APP that includes menstrual management, pregnancy service, community communication, e-commerce shopping and other services.
Three. user demand analysis
1. Target users: young women, with management awareness of women's health, can be divided into three categories: teenage girls, pregnant women and hot moms.
2. User characteristics
Experience analysis of grapefruit
I. Experience the environment
1. Experience mode: vivoXD
2. Experience system: Android5. 1
3.APP version: v6. 1.2
4. Experience time: 20 17.8.30.
5. Experience the people: Yan Rong
Two. Product overview
Meiyou, slogan: Meeting you is better. This product is positioned as a menstrual assistant for women-pregnancy and parenting community. 2065438+launched on April 19, 2003, it is an APP for recording menstrual period and the entrance for women's healthy life. Provide girls with a platform for shopping, weight loss, slimming, beauty, breast enhancement and constellation communication, and you can also switch pregnancy preparation, pregnancy, parenting and pregnancy modes at will. Simply put, it is an APP that includes menstrual management, pregnancy service, community communication, e-commerce shopping and other services.
Three. user demand analysis
1. Target users: young women, with management awareness of women's health, can be divided into three categories: teenage girls, pregnant women and hot moms.
2. User characteristics
As can be seen from the above figure, the users of Meiyou are mainly women aged 20-50, of whom 97.66% are women and 2.33% are men. The users of Meiyou are mainly distributed in first-and second-tier cities such as Guangdong, Beijing, Xiamen, Guangzhou and Shanghai. Users in these areas have a high awareness of self-health management and pursue a "high quality" life and a better self.
3. User demand analysis:
A. Requirements for recording the physiological period: Women often have irregular menstrual periods, can't remember their menstrual periods, and are embarrassed when their menstrual periods suddenly strike. Menstrual period is relatively regular, and there is no special management. They are naturally optimistic and do not pay much attention to the management of menstrual period. At this time, an APP is needed to record menstruation and predict menstruation.
B. Health management needs: For women aged 20-50, women's health is an issue that cannot be ignored. The physical condition during the physiological period needs special attention, so users need to analyze and manage their menstrual health, specifically corresponding to the functions of recording menstrual symptoms and health tips.
C. Communication needs: Due to the special physiological structure of women, there will be many private topics between women, such as normal menstruation, seeking same-sex counseling, or other problems that are inconvenient to talk to the opposite sex and seek comfort. At this time, it is very necessary to establish a female exchange community.
D. Shopping and entertainment needs: Women are the largest consumer group, and shopping is their entertainment mode, so they need an entrance to the online shopping platform.
Four. market analysis
As can be seen from the above figure, in the field of physical health, Meiyou is the first, followed by Daxie, and there is still a certain gap between the number of active users and the number of uses of the two apps. Generally speaking, You Mei and Daxie are far ahead of other products in the field of health. Among similar products, Meiyou is the most frequently started per person in a single day, but Meiyou ranks third in terms of per person's single-day use time. This is related to the user stickiness of the product, which is closely related to the product content.
Generally speaking, Meiyou has the highest market share so far and has obvious advantages in similar fields.
Verb (abbreviation of verb) competitive product analysis
According to the above data, it can be seen that the biggest boutique of Meiyou at present is Daxie.
Product experience of intransitive verbs
1. product functional structure
The core function of grapefruit is to record her circle and grapefruit circle. Recording function is a rigid requirement. Her circle is a discussion community with all kinds of topic circle, which encourages users to exchange and discuss with each other and increases users' stickiness. Pomelo Street is an e-commerce company that meets the psychological needs of women who love shopping. Other functions include purchasing pomelo coins and pomelo benefits. These two functions encourage users to increase points by exchanging points for pomelo coins and pomelo coins for goods. The ways to increase points are to sign in, invite friends, participate in topics, and become the top 65,438+000 in topic circle. All these can increase the stickiness of users and achieve the purpose of innovation.
2. Functional experience analysis
2. 1 home page
The home page is divided into four sections, top sign-in and message notification buttons, menstrual management, article push, and bottom navigation. The color of the home page is pink and white, which conforms to women's personality characteristics and product concept.
Advantages: Click the sign-in button to enter the grapefruit street page, informing users that the accumulated grapefruit coins can be exchanged for goods, attracting users to browse the goods in grapefruit street, and encouraging users to insist on signing in, which not only increases the user's use time, but also improves the user's stickiness.
Disadvantages: the home page is not focused, and the pushed articles take up more space than menstrual management. Most of the articles are not practical and contain advertisements. It is recommended that the home page highlight menstrual management to improve the quality of push.
2.2 records
The function of the recording page is divided into two parts: recording and analysis. Calendar uses different colors to mark different physiological stages. This design is intimate and conspicuous, and users can see it clearly. Other methods of recording specific physical conditions are also very simple, making the whole recording process very easy. The disadvantage is that the recordable content is fixed and users can't add it by themselves, which will cause inconvenience. Analyzing the page, arranging each record item from top to bottom in turn, is a bit simple and the analysis is not comprehensive enough.
Seven. business model
? Grapefruit Street is actually a drainage shopping guide platform, which is connected with Taobao. In this mode, the basis of users' trading in pomelo street is their trust in the brand of Meiyou. On the other hand, most of the goods in Pomelo Street are low-priced, and Meiyou is only a third-party shopping guide, so it is impossible to control the goods, and the quality of the goods can be imagined. Conversely, users who shop in grapefruit street will greatly reduce their trust in the brand of Meiyou.
Let's look at the aunt's e-commerce realization model. We choose to sell our own brand and build our own supply chain, so that the quality of goods is better controlled in our own hands. The types of goods are closely related to women's products, which is very helpful for the establishment of aunt's brand. In the long run, it has great potential. Compared with pomelo, the development direction of big aunt is clearer and easier to control.