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Development of Golden Seed Wine
Anhui Golden Seed Group Co., Ltd. is a large state-owned enterprise group with state-owned investment subject and authorized operation qualification.

Holding a listed company, investing 2 billion yuan to build expressway, with wholly-owned and holding subsidiaries 10, with total assets of 2.66 billion yuan, net assets of106 million yuan and 8,000 employees; The main business scope is liquor, as well as real estate, pharmaceutical, tanning and other industries.

1998 On July 2, Anhui Golden Seed Liquor Co., Ltd. (formerly Anhui Jinniu Industrial Co., Ltd., stock code: 600 199) was successfully listed on the Shanghai Stock Exchange. In 2006, the company successfully carried out the reform of non-tradable shares, slimming down and keeping fit, streamlining the main business, improving profitability and enhancing the company's sustainable development ability.

Expressway (Hefei-Lujiang-Tongling-Huangshan), invested and built by Golden Seed Group in BOT mode, is one of the seven radioactive trunk highways (Beijing-Taibei) planned by the State Council, with a total length of 75.3 kilometers and a total investment of 2 billion yuan. On August, 2005 1 month 18, Lutong Expressway was completed and opened to traffic two months ahead of schedule, which is the first expressway invested and built by enterprises in the province.

The liquor industry ranked among the top ten in the same industry in China for six consecutive years from 1996 to 200 1. In April, 2006, according to the economic data monitoring and analysis report of China Market Monitoring Center, China liquor manufacturing industry ranked eighth. Appraised by the National Famous Brand Assets Research Institute, the brand value of Golden Seed is as high as 654.38 billion yuan, making it one of the top 500 most valuable brands in China. Golden seed, seed and Zuisanqiu wine are the only "green foods" recognized by China Green Food Development Center in Anhui liquor industry, and they have passed the registration certification of origin mark of AQSIQ and the national safety beverage certification. The group company won more than 20 national, provincial and municipal honors, such as "National Advanced Enterprise in Light Industry Quality and Benefit" and "National Outstanding Contribution Award in Enterprise Management".

Jinlong Leather Company, a subsidiary of the group company, is the first leather-making enterprise in China to pass ISO900 1 and ISO 1400 1 certification. The developed gold brand cowhide products have advanced domestic level; Clothing company exported 10,000 pieces (sets) of clothing 165438+ throughout the year, and passed the international third-party SA8000 acceptance test for six consecutive times.

Goldsun Pharmaceutical, a subsidiary of a listed company, was recognized as a provincial high-tech enterprise; Real estate development companies have successfully developed high-grade residential quarters, namely Sun City and Longdu Residential Quarters.

The company insists on management innovation, and the original dynamic management method in practice has been listed as the top ten enterprise management laws in Anhui Province, and won the national enterprise management modernization innovation achievement award.

The company has a reasonable talent structure and obvious advantages. In recent years, more than 1000 college graduates have been introduced, and nearly 1000 talents have been introduced. We have built an enterprise team with research-oriented decision-making, thinking management, professional practice and skilled operation.

The company, formerly known as Jinniu Industry, suffered huge losses in production and operation due to industrial expansion mistakes after listing. Through the share reform, the company divested its non-main business assets, basically established a business pattern with liquor as the main business, supplemented by medicine and real estate, and the overall business situation was improving day by day.

At present, Di Yun Zuisanqiu, Soft Seed Liquor and Xianghe Seed Liquor are the main products of the company's liquor, and the price positioning is popular, which has a certain market base. The company has a strong competitive advantage in Fuyang local market and southern Anhui market.

Judging from the income composition in recent years, medicine has always been the company's main source of income, and the proportion of sales has dropped significantly since 2008. The company's medicine mainly focuses on drug distribution, with a low long-term gross profit margin and almost no profit contribution to the company.

The company's controllable land resources are about 1600 mu, with a book value of about 250 million yuan, including 700 mu of commercial land. Considering the changes in the national land market in recent years, we believe that its current fair value will far exceed the book value. However, because the company is currently focusing on liquor business, there is no large-scale real estate development plan.

After repositioning, the company entered a rising period, and the whole mid-range liquor market benefited in 2009-10. In this context, the company's operating performance will show rapid growth.

Unfortunately, at present, the company's product positioning is relatively low, the market is relatively concentrated, and the long-term growth potential is slightly insufficient. The company will not be rated for investment for the first time, and further observation is needed to confirm the long-term growth trend.