brand introduction

With the "new dragon spirit" as the core, Taizilong brand advocates the brand concept of new era, new fashion and new man, and creates the "dragon" era in the clothing industry. The elegance and self-confidence of Taizilong based on its own cultural heritage.

By inheriting and innovating the essence of China culture, the clothing style is endowed with the "spirit" that is still true, simple and light. Taizilong brand has successfully established the image of "confident, natural and excellent" men, and interpreted the fashionable figure with oriental sentiment and western charm in the form of a humanistic carrier, so that men can show elegance and freedom while being solemn.

Brand goal

"Upgrade brand culture from an international perspective", "Win the domestic market by the standards of international brands", rationally promote the long-term development of the brand with the scientific brand development concept, support the rapid development of the brand with the spirit of Xinlong, and finally make "Taizilong" a world-renowned international brand.

Brand spirit

Attack the demeanor of the prince, combined with the legend of the dragon; Show the boldness and broad spirit of a man's life. Self-confidence, born excellent.

The explanation of Taizilong's words is that the five emperors sit in the north, the prince is on the sun, and the emperor also stores; Dragon, the length of scale worm. It can be quiet and clear, detailed and huge, short and long.

Brand style

Atmosphere, responsibility, self-confidence, fashion, China, classics, success, affinity, individuality and internationalization.

Target customer base

A group of men aged 25-45 who care about fashion and tend to be successful.