Greenland responded: "The individual news circulating on the Internet about layoffs in some cities of our company is not true. For those who maliciously make rumors, exaggerate or spread false news, the company will safeguard their legitimate rights and interests according to law. "
Greenland also said that Greenland Holdings, as a diversified comprehensive industrial group with real estate as its main business, is market-centered, development-oriented, and continuous transformation, innovation and upgrading have always been the company's core strategy. In the first half of 20 18, the transformation and upgrading of the company achieved remarkable results, the main economic indicators grew steadily and rapidly, and the core scale indicators and benefit indicators were comprehensively improved.
He also said that talent is the first resource of enterprises, and strengthening the construction of talent team and improving the level of talent team has always been the key work of Greenland. Core first-tier cities such as Beijing and Shanghai have always been the key areas of the company's strategic investment. The company has no plans to lay off employees. At the same time, we will continue to be market-oriented and constantly optimize and upgrade the core team building in relevant regions. Excellent people from all walks of life are also very welcome to join the Greenland family.
However, according to an industry insider, Greenland does have the pressure of personnel adjustment, and this pressure is really concentrated in the business departments of Shanghai, Beijing-Tianjin-Hebei and Guangzhou-Shenzhen. The reason is that in recent years, the slow progress of green land acquisition in first-tier cities such as Shanghai has also affected the business development of first-tier cities, so these first-tier cities no longer need so many employees.
An industry insider said that although "redundant" employees can also be transferred to some second-and third-tier cities, many employees who have settled down are obviously unwilling to make such adjustments, which is equivalent to layoffs in disguise. As for whether the proportion of "layoffs" is 10%-30%, the industry has not disclosed it.
Another person in the industry said that the rumors of layoffs coming out now are normal phenomena caused by the adjustment of Greenland business. Since there is, there must be progress, but different stages of development need different people.
The performance report released by Greenland Holdings not long ago shows that in the first half of this year, the contracted sales amount of Greenland Real Estate's main business was 654.38+0627 billion yuan, up 22% year-on-year, the contracted sales area was 654.38+0349 million square meters, up 30% year-on-year, and the repayment rate was 654.38+0476 billion yuan, up 36% year-on-year. Among them, 52.6 billion yuan was destocked. In the first half of the year, 60 real estate projects were added, with a land area of about116800 square meters and a construction area of about 24.89 million square meters. The total land price was about 46.4 billion yuan, and the added value was nearly 300 billion yuan.
Judging from the content of the performance report, Greenland's real estate business in the first half of the year did not see much problem. However, according to industry sources, the business development of Greenland in different regions is unbalanced, and the strong development momentum in some first-tier cities has weakened, while the slow-developing regions have shown greater potential. Because of this, Greenland is bound to face business focus and personnel structure adjustment, which has also become the origin of the word "layoffs".