China has become a country on wheels, and the prospect of two-wheeled electric vehicles has been seen by more and more people.

In the past year, the domestic "new forces to build cars" represented by Weilai, Tucki and Ideality have continuously become the focus of the market. With the east wind of new energy, the market value has surpassed that of global car giants such as BMW, and the scenery remains the same.

Both of them belong to the field of electric travel, and the development of two-wheeled vehicles and four-wheeled vehicles also has a certain relationship. Although there are two tracks and two business logics, it has always been the core competitive advantage to win the market and consumers by insisting on technological innovation and making products well.

With the war of new energy vehicles burning from four-wheeled vehicles to two-wheeled vehicles, the market of two-wheeled electric vehicles has also begun to surge in hidden corners that have never been noticed.

In the past 2020, thanks to the landing of the new national standard, many listed companies of electric vehicles have gained a lot in the secondary market. Since the beginning of this year, traditional two-wheeled electric vehicles have greatly improved their products and technologies, trying to take the lead in changing cars through wave after wave of arms races.

On July 8th, at Porsche Experience Center, Yadea officially released its high-end brand VFLY, which not only broke through the "ceiling" of the industry in design and technology, but also reconstructed the competitive pattern of the two-wheeled electric vehicle market.

As the China market with more than 300 million two-wheeled electric vehicles, it is the largest two-wheeled electric vehicle market in the world and the most competitive market.

After decades of development, the penetration rate of the whole two-wheeled electric vehicle market has reached 70%, and gradually tends to saturation. With the official landing of the new national standard 20 19, it has also brought "the second spring" to the recovery of the whole industry.

According to the existing domestic stock, about 70% of unqualified two-wheeled electric vehicles will be eliminated from 2002/KLOC-0 to 2024, and the market gap will meet the surge in demand for "new national standard" products.

This means that the two-wheeled electric vehicle industry, which has been struggling before, has once again become the blue ocean market.

On the other hand, with the gradual maturity of technology and the rise of new consumer groups, this part of the post-95 s and post-00 s consumer demand has also changed from functionality to quality, personalization and differentiation, emphasizing high-end, intelligent and trendy two-wheeled vehicles is becoming the mainstream in the future.

In this way, in the context of the double dividend of stock market redemption trend and incremental opportunities brought by consumption upgrading, whoever can seize this enthusiasm will get the "boat ticket" for the next 100 billion track.

Among them, Yadea, as the representative of the transformation and upgrading of electric bicycles, has been the first enterprise in the domestic two-wheeled electric vehicle market share and sales volume for many years.

Because of this, Yadea has created a brand-new high-end species-VFLY, a high-end brand in Yadea city, based on its keen response to the market for more than 20 years and its accurate layout for the future, in response to the consumption demands of emerging consumer circles and the market changes of two-wheeled electric car tracks.

In a sense, the birth of Yadea VFLY is not only the product of keeping up with the development of the times, but also will become a "new window" for brand differentiation and enhancing product value, directly hitting consumers' minds.

Objectively speaking, electric two-wheeled vehicle, as a short-distance scooter, has long been labeled as a low-tech threshold.

But in fact, the lower the threshold, the more high-level R&D and technical input are needed to break the homogenization competition and build a moat barrier for enterprises.

As early as 20 14, Yadea has made breakthroughs in independent research and development of core technologies such as batteries, motors and electronic controls. In fact, Yadea VFLY is the perfect presentation of breaking the ceiling of the industry through technology and leading product innovation with hard-core technology.

For a long time, Yadea has been building products based on "understanding users' pain points and tapping users' needs". Zhou Chao, senior vice president of Yadea Science and Technology Group, said, "We have been thinking about what smart consumers really want. What problem can he solve? "

In order to solve the problem that traditional two-wheeled electric vehicles are not attractive to young people. In terms of exterior design, Yadea chose to cooperate with top design teams such as Porsche Design Studio to give Yadea VFLY F-series and L-series models a luxurious appearance that can be called "the peak of industry design". Created a precedent for the electric vehicle industry to join hands with the world's top industrial design companies.

In terms of product performance, VFLY F 130MAX is equipped with medium power of V-PO 8.0, and the speed can reach100 km/h/h. ..

In addition, Yadea VFLY is equipped with automotive lithium batteries. With the help of the V-EN super flash charging station that has landed in Shanghai, there will be a flash charging station every 2 kilometers in the future, which can quickly charge 80% in 20 minutes. And through V-SMART smart big screen and LTM Bluetooth technology, Yadea VFLY will also realize intelligent connection and interaction freedom between people and vehicles.

Taking the intelligent system as an example, VFLY realizes the interconnection of mobile phones, cars and helmets based on the exclusive LTM tripartite Bluetooth technology in the industry, creating the first non-conceptual mobile "personal space" in the industry, supplemented by the V-SMART smart display and the full-scene AI intelligent voice assistant, which ensures the safety and convenience of users riding under the premise of avoiding riding noise.

In addition, Yadea VFLY's requirements for product quality are as always-"safer".

Jiazhong Wang, senior vice president of Yadea Science and Technology Group, said: "Now a conventional production line needs about 700,000 to 800,000 infrastructure, while VFLY's production infrastructure is as high as10 million. Every screw, every component, how it came out, is completely traceable. In the production process, every trace of VFLY has a detailed record. "

It can be said that Yadea VFLY's pursuit of multi-dimensional new travel experience and value under the ultimate quality not only leads the industry into a new era of focusing on experience, personalization and intelligence, but also leads the industry from "quantitative change" to "qualitative change".

In recent years, no matter people, goods or venues, more and more topics have begun to appear around "face value", "design" and "aesthetics". Consumers, especially young people, put "beauty" in an increasingly important position in products, services, content and even wider daily consumption.

Aesthetics has now become a key factor and even a necessary condition for consumer brands and their products to stand among thousands of products.

However, it should be noted that with the wave of consumption upgrading, a new generation of young consumers are easily attracted by "beauty", but they also pay more attention to the expression of fashion and personality, value and consumption experience, and emphasize personality and freedom.

As a collection of high-end technologies, Yadea VFLY adheres to the concept of "born free" and brings the free riding feeling of sports cars to electric riding with the innovative spirit of "extreme uncompromising". The neat and design-oriented lines outline the geometric width of the car body, which is more in line with the current aesthetic style.

In addition to rationality, Yadea VFLY also combines aesthetics with practicality. 100km/h medium-sized motor, intelligent AI for all scenes that can be mass-produced on the ground, automobile-grade lithium battery, and 80% fast charge in 20 minutes ... Yadea VFLY brings young people a variety of choices in design and technology, making multi-dimensional "freedom" possible.

A good product must convey a way of life and arouse consumers' longing for a better life and the future.

From this point of view, Yadea VFLY has conveyed a fashionable, trendy, personalized and free-flowing lifestyle to the new generation who refuse to be stereotyped and pursue personalized experience. At the moment when smart travel has become a general trend, it will also attract more and more VFLYER.