Jian 'ou has superior ecological environment and abundant natural resources, and is rich in high-quality products such as Castanea henryi, bamboo shoots, tea, wine and sharp sticks. And dried salted duck, Nadi, light cakes and other dishes are endless. But for a long time, what is the quality product of Jian 'ou? Growing up in a secret room, no one knew her? Good quality, but not very famous. Last year, for a promotion? The founding of the Millennium? Establish font size? Brand building, the establishment of a special class in Jian' ou city, what are the key points? The founding of the Millennium? Scientific city? City positioning, left and right? Be a beautiful city, a strong bamboo, a big bottle of wine, a good leaf and a good net? Goal, make brand implementation plan, do well? Build? Brand product authorization work, give full play to the role of brand empowerment, and strive to promote the construction of five major systems: brand basic system, brand publicity system, brand marketing system, quality control system and brand protection system.
Scientific brand planning is the cornerstone of brand building. At the beginning of the year, Jian 'ou City successively formulated and promulgated "Jian 'ou City? The founding of the Millennium? Establish font size? Opinions on Brand Building (202 1-2023) Jian 'ou City? The founding of the Millennium? Establish font size? Brand management measures (Trial), etc. And initially drafted "? Jianzhou taste? Three-year Action Plan for the Development of Food Industry ""Jian 'ou City Support? The founding of the Millennium? Establish font size? Measures for regional public brand incentives and subsidies (Provisional), laying a good foundation for brand creation.
Jianou integration? The founding of the Millennium? Establish font size? Brand building classes, forest industry classes, tea industry classes, wine industry classes and other forces to jointly study and formulate? Bamboo tea (Beiyuan tribute tea) and wine? The standard system of related brand groups has made great achievements in promoting the creation of various brands: founding the country in the Millennium? Establish font size? Authorized enterprise Huanghuashan Brewing Co., Ltd. won the prize? The 7th Fujian Provincial Government Quality Award? Become the only enterprise in Nanping that won this honor; Shuang Yi Bamboo was nominated for the 5th Nanping Municipal Government Quality Award; The products (live chickens and fresh eggs) of Jian 'ou Xiwangyuan Ecological Agriculture Co., Ltd. were selected as the first batch of pollution-free products in Fujian Province in 2022.
At present, Jian' ou city has obtained? The founding of the Millennium? Establish font size? There are 98 market entities authorized by brands, right? Jianzhou taste? There are 0/3 food demonstration stores, with more than 300 kinds of products, covering nine categories, such as bamboo shoots, bamboo, tea, wine, hazelnut, rice, medicine, porcelain and food. Build? Series of industries, through the implementation of strict one product, one code and full coverage of traceability anti-counterfeiting, effectively ensure? The founding of the Millennium? Establish font size? The quality of brand products and brand influence are gradually expanding, and the brand value is constantly improving.
Jian' ou city also combines brand building with cultural tourism activities, and effectively promotes it by holding the first China Snack Cultural Tourism Festival and the third Bamboo Shoot Summit Forum? The founding of the Millennium? Establish font size? Brand. Actively organize? The founding of the Millennium? Establish font size? Brand authorized enterprises to participate in China (Wuyi) Eco-food Expo, the third business Expo and the whole Fujian Tesco? Wanfu? New year's goods? Promotional activities, Xiamen International Investment Expo and other series of exhibition activities, organized 10 enterprises including Fumao and Runzhi? The founding of the Millennium? Establish font size? Brand authorized enterprises and 5 companies? Jianzhou taste? Authorized stores to participate? China Agricultural Production Trust travels thousands of miles? Large-scale all-media live broadcast activities, to speed up? The founding of the Millennium? Establish font size? The pace of mass brand going out.
In order to enhance brand awareness and popularity, Jian 'ou City also mobilized a large number of literary and art workers to? The founding of the Millennium? Scientific city? For the theme, I participated in the collection activities of brand-building works such as photography, calligraphy and music, and made them? The founding of the Millennium? Establish font size? A series of brand cultural works such as brochures, songs and videos will be displayed on 27 electronic display screens in Jian 'ou? The founding of the Millennium? Establish font size? Advertise and continue to promote the brand.
At the same time? The founding of the Millennium? Establish font size? The online and offline marketing activities of products are also in full swing. ? The founding of the Millennium? Establish font size? Tik Tok's live broadcast base has entered the trial operation stage, and some products of enterprises authorized by the brand are also put on the display shelves of the live broadcast base for all-round display? The founding of the Millennium? Establish font size? Good product. Open in the bustling area of Fuzhou, Wuyi New District, Wuyishan Tourist Resort and Nanping Expressway Service Area? The founding of the Millennium? Establish font size? Shop, effective promotion? The founding of the Millennium? Establish font size? Brand products.
In order to support the construction of brand enterprises, Jian 'ou City strengthens financial services and uses various policies to support the development of enterprises. The founding of the Millennium? Establish font size? Brand building enterprises provide credit support and delivery services? The founding of the Millennium? Establish font size? Brand building exclusive credit products? Jianzi loan? . Up to now, the financial department has provided services to 8 enterprises in Jian 'ou/KLOC-0. Jianzi loan? , the credit amount reached more than14.3 million yuan, and the credit amount was more than11million yuan. (Ye Qiuyan Ge Chengchao)