1. The location of the selected store is not ideal: the location of Liangka store is very important for the success of opening the store. If the store is located in a place with inconvenient transportation, insufficient people flow or does not match the target customers, it will affect sales.
2. Fierce competition: There are already other similar stores in the area where Liangka is located, so it is necessary to compete with these competitors and have unique selling points and advantages to attract customers.