Since the company opened its first "Xingyuan Maternal and Infant Life Museum" on February 2, 2005, after seven years of development, it has now owned 18 chain stores and developed into a well-known retail chain enterprise of maternal and infant products in Nantong and even the whole province. Retail store products cover 12 categories, including baby milk powder, nutrition and health products, articles, baby clothes, expectant mothers' clothes, toys, cotton goods, lathes, stationery, etc., with nearly 8,000 products, serving families of infants aged 0-4, and providing a first-class "one-stop shopping" platform. In March, 2009, Xingyuan opened the first comprehensive mother-baby club in Nantong on the 6th floor of Qiao Hong International, providing professional services such as prenatal class, parent-child early education, postpartum slimming, baby swimming, baby haircut, baby souvenirs, baby photography, mommy salon and so on. The internal management of Xingyuan is in a leading position in the industry. Star Media is willing to start a comprehensive "modern enterprise transformation" in March 2007. Long-term employment of well-known consultants in domestic industries to re-engineer business processes and establish an internal standardized management system. After two years' efforts, we took the lead in establishing a loss prevention system, an order analysis system, an automatic distribution system and a member information management system based on network technology in the industry. At present, the network office system is in the trial operation stage. Take the lead in establishing an operable standardization system in the industry; Procurement and logistics standardization system; It is the first in the industry to establish a personnel training, salary promotion and performance appraisal system based on human resource management. Looking forward to the future, Xingyuan will strive to establish an industry-leading category management system, differentiated commodity models and better commodity structure through continuous efforts and improvement; Strengthen interaction with consumers, and extensively cooperate with various institutions to carry out public welfare activities; Further enhance brand awareness and reputation, and build Xingyuan into the most trusted chain brand of pregnant and baby retail for parenting families!