Copywriting of product promotional videos should not only be familiar with the goods, services and enterprises in the copywriting, but also understand the strategic requirements of promotional videos and grasp the psychological needs of consumers. Understand market trends, etc. , but also pay attention to master the basic requirements of the following writing skills:

1. Focus on highlighting. The main task of the propaganda film text is to express the theme of the propaganda film and persuade consumers to buy it.

2. concise and easy to understand. The text of the propaganda film should be as concise and clear as possible.

3. Lively and interesting. The text of the propaganda film should not only be reasonable, but also intercede. If we use general language to explain the reasons for buying goods in product videos, we often use artistic language to trigger people's buying needs in combination with life interests. Yipin Witkey can give you the best design creative service.

4. Very attractive. The purpose of product propaganda film is to persuade and mobilize by informing, so as to promote the purchase behavior. To write a copy, you must have certain writing skills and planning thinking. To be a copywriter of an enterprise propaganda film, we must first understand the relevant information of the enterprise, what industry it is, what its business scope is, its honor and its historical background. Then, it is necessary to find out the focus of corporate propaganda, whether it is corporate culture or corporate products. According to this idea,