The data shows that in 20 19, Daimler's revenue increased from167.4 billion euros in 20 18 to172.7 billion euros, an increase of about 3 1%, but the net profit of that year was only 2.7 billion euros, down 64.4% from the previous year.
Income increases and net profit is halved. This year, Daimler was deeply affected by events such as diesel exhaust valve and Takada airbag recall.
Lv Fei Automobile found that Daimler has been deeply influenced by diesel exhaust valve since it was exposed by German media in 20 17 that its diesel vehicles were suspected of tampering with exhaust emission data. 20 19 August, Der Spiegel reported that prosecutors in Stuttgart, Germany, would impose a fine of 800 million to 10 billion euros on Daimler. Previously, the German Automobile Authority found that the cheating software installed on Mercedes-Benz cars was suspected of tampering with diesel exhaust, and the incident continued to ferment to this day.
The latest financial report shows that so far, the fine and related expenses of diesel exhaust valve have exceeded 4.024 billion euros, and at least 946.5438 billion euros have been lost due to Takada airbag recall. The losses caused by these two items alone are close to 5 billion euros, or about 38 billion yuan.
Under the embarrassing burden, Daimler was forced to reform.
Daimler said that it will implement a proactive raw material cost saving plan in 2020 and further optimize the product structure. The X-class model will be discontinued in May 2020. At the same time, we will continue to reduce personnel costs, save 654.38+04 billion euros (about 654.38+06 billion yuan) by 2022, and cut 654.38+00% of management posts.
This coincides with the German public opinion that Daimler will expand the scale of layoffs to 654.38+0.5 million in 2020 on February 9, local time.
As early as 165438+ 10, Daimler said that by the end of 2022, at least 10000 people would be laid off, which would reduce the staff cost by about 654,380.4 billion euros. The number of layoffs of 1.5 million in this news is 50% higher than that of 1 10,000 at that time.
"The expansion of the scale of layoffs means that Daimler has increased its efforts to reduce costs. Such a big move will effectively make up for the huge deficit caused by events such as diesel emission doors, and also reflect the determination of Daimler's series of reform plans. " The insider said.
At present, Daimler has officially launched a new corporate structure. In the new structure, Daimler is split into three independent legal entities, namely Mercedes-Benz, Daimler Truck and Daimler Mobile Travel.
Cost-cutting actions such as mass layoffs are often accompanied by the adjustment of business focus. In the financial report, in addition to reducing costs and increasing efficiency and company reform, Daimler's key words also include electrification and digitalization, aiming at seeking higher profits from the perspective of long-term planning.
Daimler said that in 2020, the company will deploy more than 20 plug-in hybrid vehicles, fully introduce 48V technology, and accelerate battery production to produce batteries in 9 factories on 3 continents. Mercedes-Benz will launch an S-class car equipped with the latest MBUX multimedia system, and plans to triple the share of plug-in hybrid vehicles and pure electric vehicles by 2020.
In addition, it is worth mentioning that the financial report shows that in 20 19, Daimler's annual sales volume was 3.34 million vehicles, which was only slightly reduced by 0.2% compared with 3.35 million vehicles in the same period in 20 18. Compared with the depressed global auto market, Daimler's sales are still strong. Now, while reducing costs and expenditures, resources will be concentrated on businesses with more potential for creating efficiency in the future, and the market outlook is expected.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.