The national inspection of moon cakes is becoming more and more frequent and stricter. Especially in recent years, on the eve of the Mid-Autumn Festival, the staff of the Market Supervision and Administration Bureau will appear in large and small markets across the country. They inspected all kinds of moon cakes in the market, especially those with high prices. When they are found to have seriously violated relevant laws and regulations, they will be punished immediately and a news release will be made to remind the public to avoid being fooled. The sky-high moon cakes have attracted so much attention for two main reasons:

First, consumers have been kidnapped by face for a long time and need to break free. The reason why sky-high moon cakes are found all over the country, and the market is getting bigger and bigger, even in the real sales process, they occupy the sales position of cheap moon cakes because manufacturers know that consumers pay great attention to face when buying moon cakes. If consumers buy them for relatives and friends, or enterprises buy them for employees, they all choose beautifully packaged moon cakes to show their attention to each other and their identity and wealth. Even consumers don't want to be kidnapped by face, but in the end they choose expensive moon cakes for the world. Therefore, the sales of expensive moon cakes are very high, and the profit margin is large. Manufacturers will choose over-packaging, spend a lot of money to publicize the interpersonal value of beautifully packaged moon cakes, and fool more people into buying sky-high moon cakes. From then on, consumers will lose face if they don't buy sky-high moon cakes as gifts. Therefore, they have formed a kind of knowledge in society, that is, to buy moon cakes as gifts, we must buy packaged ones. This also means that more and more consumers are kidnapped by face, feel uncomfortable inside and need to get rid of this empty face.

Second, the price is spent on packaging, and the taste is poor. Many consumers find that some sky-high moon cakes are expensive, but the taste is poor. Sometimes it is found that the same kind of moon cakes are from the same manufacturer, and the price difference is caused by over-packaging. So many people think that they spent all their money on new packaging, but failed to eat nutritious, safe, healthy and delicious moon cakes. Therefore, more and more people think that the sky-high moon cakes are not worth it, and they find that the leeks have been cut and they are playing like idiots. Therefore, many consumers gradually give up beautifully packaged moon cakes, and are willing to go to the market to buy those moon cakes with cheap packaging and high cost performance, and pursue taste more than face.