1. What is the purpose of this poster?
2. Who is the target audience?
3. How did they accept it?
4. What about posters of other products in the same industry?
5. What is the embodiment strategy of this poster?
6, creative point?
7. Expression techniques?
8. How to combine with products?
First of all, the theme is clear
Second, the key words are prominent (the bold is bold and the red is floating red)
Third, conform to reading habits.
Fourth, arouse the desire to click in the shortest time (try to think)
Fifth, the color should not be too eye-catching (not too flowery)
Six, the number of products should not be too much
Seven, the amount of information should be balanced, there should be gaps.
Leave blank space for pictures and words to breathe.
Eight, design banners
1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.
2, the more pictures, the better, highlight the key points, the necessary product description can not be less.
3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.
4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much.
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. You can choose a theme first, then find suitable pictures, and then design some slogans. Posters of different nature have different requirements. The following are its basic principles:
I. Principle of consistency
In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way.
Second, the principle of relevance.
To make the works consistent, the first principle is to adopt the principle of relevance, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense".
Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying "I always use Bleacho brand bleach" instead of a hard-wired advertising slogan.
Second, all the parts together can produce a stronger impact force than a single loose structure. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message.
If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience.
Thirdly, the principle of repetition.
Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them.
The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground.
Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading.
People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen.
Fourth, the principle of continuity.
It is usually used with repetition, which has been seen in the above example. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location.
This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go.
Fifth, add background color.
If all the elements in a work are different in shape, color or appearance, then a simple way to unify the work is to put all these elements in a solid color area. For most commercial posters, it is necessary for the posters to convey the information they want to convey quickly. We usually use related shapes or colors.
Sixth, the principle of coordination
Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can produce a strong visual effect. Because breaking the balance will create tension. For children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way.
When looking at a work, we always imagine that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a single individual, and there is nothing around it to make it have other visual support points (others, such as the design of magazine advertisements, adjacent pages or other surrounding elements can be used as support points).
Seven, symmetrical coordination
Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have very symmetrical shapes. Humans feel particularly close to these symmetrical things, or it may be because our bodies are symmetrical (of course, most people are).
Designers use this humanity to design their works. When designers create posters, they often put a main picture or text on the vertical central axis, and they are symmetrical. This composition makes the viewer feel comfortable-everything is in good order. When the object in our picture is a face or a person's body, symmetrical composition can help the audience and works produce * * * sound.
Symmetry can also be produced when each design object is placed in the corresponding position on the left and right. This combination of repetition and symmetry creates a sense of harmony and stability in the works.
Eight, asymmetric coordination:
We often use asymmetric composition to make posters full of vitality. Designers use colors, values, shapes and positions to create a plane composition that is not completely balanced but will not cause confusion. Absolute asymmetric composition is not easy to achieve-if there is little difference in size, color and other elements, there is also a sense of balance.
IX. Coordination of shape and position
The harmonious distribution of shapes can also make your poster design consistent. A large and simple shape (or graphic area) and a small and complex element can form a good collocation effect. In the works, larger shapes can attract the attention of others, while smaller elements are less important parts, but visually, they can form a large area of stable visual effects. The typesetting should be reasonable and the color matching should be harmonious. Please refer to some pictures or consult: Shang Tang design can be found by Baidu.
How to make a poster? The production method of publicity posters is as follows for your reference:
Method/step 1:
To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.
Method/Step 2:
After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue, or it can be a pattern background related to the sea. Making the background tangent to the theme is the key to making a beautiful poster.
Method/Step 3:
After the background color of the poster is determined, it is necessary to typeset the overall layout of the poster, that is, where to put the picture and where to put the text. It is necessary to draw the overall layout on a piece of white paper to provide reference for later typesetting. The layout should be illustrated as much as possible, and the poster layout should not be too dense, detailed and appropriate.
Method/Step 4:
According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is commonly used to make posters. This font is relatively easy and does not need to change the shape of the font itself. From the perspective of aesthetics and rigor, it is suitable for making posters. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.
Method/Step 5:
After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.
Method/Step 6:
After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.
How to design a product poster template? Product poster design is an important means of enterprise product promotion. For enterprises, how to be different in poster design? 1, product poster design is mainly used for publicity. In the poster design of enterprise products, the introduction of products is what customers need, that is, the content of products to express. Generally speaking, product introductions should be detailed and creative. 2. The poster design of the product is mainly composed of words and pictures, with concise words and strong sense of power. When designing the poster of the product, the product needs to be concise and clear, and has a strong visual sense.