This brand first broke out in Canada and became the biggest dark horse of sports brands in 2020 at a very rapid speed. At one time, it far surpassed Adidas, only one place lower than Nike, and became the second largest sports brand. Different from other brands, this brand's products do not have their own LOGO. Seeing this, do many people want to ask, why does it make a pair of yoga pants without any LOGO and label sell at a high price of 1000 yuan? Not only that, but also many people rush to buy it, and even become the iconic object of judging a person in the gym? The reason is the way this brand sells.
First of all, the brand advertised these pants? Magic effect? It is said that these pants are designed with four-dimensional elasticity, so they won't feel tight at all, and even contain silver ions to accelerate fat burning. After wearing it, it feels naked and skin-friendly, which makes the movement more unrestrained. The whole feeling is like butter, soft and silky. It is these words that make the sales of sportswear of this brand smoother.
Not only that, there are countless bloggers who recommend this brand in Little Red Book. Even GIGI, Kenner and Yang Mi, sports stars, are fans of lululemon. In the women's thinking of pursuing this brand, money is not only rich, but also rich, leisure, figure and lololemon. In the gym, wearing lululemon is a step closer to Bai.