1. Do you really choose health care products?
1, lectures and free clinics are just a cover.
According to the CCTV 3. 15 party, Aunt Wang bought all health products from head to toe, from inside to outside. Aunt Wang, where did you get these health products? The answer is "health lecture". Nowadays, promoting health care products under the banner of "health talks" has become a major means to promote health care products, and many elderly people are deceived.
Miss Wu, who lives in Panyu District, Guangzhou, told reporters that once she came home from work, she saw a pile of health care products in large and small packages on the table. Only after asking did I know that her mother bought it when she attended a "health lecture", and it cost more than 5 thousand yuan. "I have reminded my mother many times that such health lectures are for the elderly. Don't go, but I still haven't stopped. " Teacher Wu said gloomily.
In some communities or places where the elderly do morning exercises, people often sell medical devices under the guise of "free clinic" and "free physical therapy". Many elderly people were tricked into buying medical equipment after the free experience, but when they found that the equipment they bought was invalid or even seriously ill, the other party had already disappeared.
It is understood that the free experience of medical devices is mainly aimed at the elderly aged 50 and 60. Most of these old people are not around and have money in their hands. After gaining trust through "family marketing" such as chatting and giving gifts, sell products to them.
According to the staff of a medical device experience hall, there are more than 20 therapeutic devices in the experience hall, which is as big as a sofa bed. It is the so-called family medical equipment, and the price of each set is more than 6,543,800 yuan. The main content of its work is to let the elderly attend classes and experience for free. "Here, the elderly have to accept brainwashing that is very similar to pyramid schemes. Finally, the old man will buy the therapeutic instrument home with gratitude. "
It is understood that in the name of free clinic, some merchants use medical devices to provide free blood collection, blood pressure measurement or other physiological indicators to evaluate the health status of the subjects. After use, it is recommended to sell medical devices with detection function or some magical effects. The food and drug supervision department of Jiangsu Province and the public security department jointly acted to investigate and deal with a case suspected of illegally promoting and selling health food. The gang first used free gifts to win the trust of the elderly, and talked, sent cards to the elderly with good family economic conditions, and "fooled" the elderly to participate in free medical examinations. Most elderly people were diagnosed with cardiovascular insufficiency during physical examination. Then, a "senior professor" at the scene put forward a "perfect" solution to diagnose the abnormality and tricked the elderly into buying products.
2. Deceive the elderly by "cajoling and cheating"
The US Food and Drug Administration previously issued a consumer warning that some unscrupulous merchants hired so-called experts and professors to conduct free expert physical examinations or free outpatient clinics for the elderly. In fact, they want to fool the elderly into buying products for treatment and remind them to strengthen their prevention. But Rao is so, there are still many old people deceived. Many elderly people spend a lot of money for a bunch of expensive and useless health care products. Some sellers of health care products revealed that it is not an exaggeration to describe the sales of health care products with "shady".
Xiao Wang (pseudonym) has been promoting health care products in a team of dozens of people for nearly two years. His main job is to distribute leaflets in the community, so that the elderly and grandmothers can participate in the meetings organized by the company, which is called "conference marketing" in the industry. "Give Xiaoli on the spot, send some small gifts to the elderly, let some elderly people express their opinions and describe the magical effects of health care products. There are also many salesmen who fool the elderly to buy. "
Xiao Wang said that he was almost trained as a professional "actor" during that time. According to him, the marketing team of health care products has a clear division of labor, and sometimes some famous nutrition experts and marketing experts are invited to introduce their experiences. The requirements put forward by the team leader are: except illegal means, no matter what method is used, as long as the other party pays, it will be OK, and the customer base is only the elderly.
According to Xiao Wang, their usual trick is "bluffing". The venue will always prepare some short films, or "experts talk about data", telling some common diseases of the elderly, such as heart disease, hypertension, cardiovascular and cerebrovascular diseases and so on. And emphasize the proportion of people who died of the disease to the total number of deaths from the pathogenesis and harmfulness after the onset. The elderly can't stand the shock, especially in the big environment, and they are more susceptible to infection. As long as someone takes the lead in buying, others will follow suit.
According to CCTV's 3. 15 party, unscrupulous merchants have four tricks to fool the elderly: the first trick, brainwashing marketing, exaggerating their illness under the banner of free health lectures; The second measure, family marketing, calls grandparents as soon as they meet to make the elderly happy; The third measure, experience marketing, pull the elderly to experience various medical devices; The fourth measure, free medical examination, falsifies the medical examination report under the guise of free medical examination, and scares the elderly to pay for treatment.
"These products are basically' three no products'. When the old people have problems eating or using, these people have already made a move, changed a place, and disappeared. " Xiao Wang said that after working for a while, he felt that "his conscience could not pass", quit his job and returned to his hometown.
3, "all diseases" must not be credible.
Some illegal health food advertisements use the names and images of state organs, institutions, medical institutions, academic institutions and trade organizations to explain the efficacy of products, so as to enhance the authority and persuasiveness of products. There are also some advertisements that contain unconfirmed so-called "scientific or research findings", "experiments or data proof" and so on, and strongly advocate "medicine to cure the disease". Under the temptation of advertisements, the old people pay for it again and again, but they are happy again and again.
"Health food is not a medicine, it can't claim to have therapeutic effect, and it can't replace medicine." People in the industry remind that all regular health care products can't have any function of replacing drugs, so the so-called hypoglycemic and antihypertensive products, cardiovascular and cerebrovascular diseases and various bone and joint products extracted from traditional Chinese medicine through high technology are absolutely deceptive.
The above-mentioned people said that there are generally two ways to deceive people. One is that the product exaggerates publicity and has no actual effect. Illegal businesses often take a shot to change places; The other is to add western medicine ingredients in large doses in violation of regulations to achieve the effect of publicity, with obvious side effects. "The packaging of these health care products is printed with false batch numbers of health care products. Older people basically don't go online to check the batch numbers of products, and many people are deceived." The person said.
"After this lesson, I realized that there is no magic medicine in the world." As an old patient suffering from rheumatoid disease for a long time, Lao Wu bought a box of health care products that claimed to cure rheumatoid disease under the recommendation of a friend. After using it for three days, his legs really stopped hurting and his hands were sore, but then the changes in his body made him realize that there was something wrong with the "magic medicine" The test results of the hospital confirmed his guess: chemical drugs were added to health care products.
According to insiders, some unscrupulous manufacturers seize the patients' desire to be cured and illegally add chemical drugs to make health food "magical", and these drugs are extremely harmful to human health. "How can health food have a radical effect on diseases is definitely problematic." People from the US Food and Drug Administration in Guangdong told reporters that health food is only a nutritional supplement, which can regulate some physiological functions of the human body and enhance the immune system. The essence is still food, which has a slow effect and cannot have a miraculous effect.
"The secret of this lies in the illegal addition of chemical drugs, which has existed for a long time and is too common." Lin, a senior employee in health care industry, said that some illegal health care products manufacturers have added chemicals to their products in order to make patients feel that their products are effective. However, they have no scruples about the risks brought to patients, and only want to let patients buy quickly.
Ordinary medical devices have also been repeatedly boasted as "a cure for all diseases" artifact. According to the introduction of the food and drug supervision department, a "physical therapy pad" with only the function of promoting blood circulation was blown up by promoters, and many elderly people went in and out of the store for free experience. After inspection by law enforcement officers, it was found that the store did not have a Medical Device Business License, which was unlicensed and exaggerated products.
■ Investigation report
Online shopping for health care products, 70% of respondents bought fakes.
On March 10, Nanfang Daily Health Weekly, Nanfang Daily Micro-service and Southern Network Industry Channel jointly launched "Worry-Free E-3. 15 Special Report", which tells a typical case that consumers failed in health care, but their money was cheated away, which triggered a heated discussion among readers and netizens.
At the same time, Nanfang Daily launched a "prize-winning questionnaire survey" in conjunction with the three platforms online, and launched an online questionnaire survey on the hot issue of online shopping for health products, which received strong response and attracted many voters online. The survey results show that 80% of the respondents have bought health care products online, and 70% of them have bought fakes.
Nearly 80% of the respondents have bought health care products online.
The results of this survey show that 77% of the respondents have the experience of online shopping for health products, 45% choose large online shopping websites such as Taobao, 30% choose manufacturers' (direct selling) websites, 20% choose professional product websites and 5% choose regional boutique websites.
Through what channels are health care products introduced online? According to the investigation of this problem, the proportion of referrals through search engines and friends is equivalent, 32% and 33% respectively; 22% were attracted by advertisements; The rest 13% of the respondents accepted the guidance of medical institutions.
The survey results also show that the health products that respondents buy most online are vitamin protein foods, accounting for 41%; Followed by health books and health care equipment, reaching 23% and 20% respectively. In addition, diet products, chronic health products and sexual health products are also health products that respondents often buy online.
Respondents mainly buy health care products for their families and themselves, accounting for 50% and 44% respectively. Only 6% of the respondents bought health care products for their friends online. How much does it cost to buy health care products online every year? 40% of the respondents are below 500 yuan, nearly one third are in 500 yuan-1500 yuan, followed by 1600 yuan-2,500 yuan, and only 3% of the respondents spend more than 6,000 yuan a year.
70% of the respondents bought fakes.
The results of this survey show that 70% of the respondents have bought fake and shoddy products. The proportion of fake and shoddy products bought on small and medium-sized websites is the highest, reaching 27%; The proportion of buying fake and shoddy products on well-known large websites is not low, reaching 23%.
How does the website face consumer complaints after buying fakes? Only 1 1% was replaced in time; Even if the website agreed to change, 37% of the respondents still said that the procedures were cumbersome. There are also 19% respondents who feel that the website shirks its responsibility, and some even refuse to deal with it.
The problem of online shopping for health care products has also been vomited by netizens. 33% of netizens think that the biggest problem of online shopping for health care products is exaggerating publicity. There are not a few netizens who choose two options: the goods are not right and the products are invalid, all of which are 19%. 12% netizens pointed the finger at the side effects of health care products.
Faced with the problem of "how can we buy health products online with confidence", 37% of the respondents expect professional departments to strengthen supervision, and 26% of the respondents believe that the information of product manufacturers should be fully open and transparent. Improving industry access threshold and industry self-discipline are also expected by netizens, with 22% and 15% choosing these two items respectively.
■ tips
2. How to choose health care products
People from the food and drug supervision department introduced that after contacting relevant health care products, first judge whether there is a small blue hat and QS logo, and whether there is a drug number. If not, it is "three no products", indicating that the merchants are cheating. If you are in doubt about the quality of the purchased health food, you can write down the approval number of the health food and query it in the database of the website of the State Food and Drug Administration.
First, look at the sign. The symbol of health food is a special symbol of sky blue, which is juxtaposed or juxtaposed with the approval number. The approval number is: Wei Shi Jian Zi (4-digit chronological number) (4-digit chronological number), such as Wei Shi Jian Zi (200 1) No.0005, or imported Wei Shi Jin Jian Zi (4-digit chronological number) (4-digit chronological number), such as Wei Shi Jin Jian Zi (2006544). Approved after July 2003, the approval number is: GSJ G+4-digit serial number +4-digit serial number, such as GSJ G20040048, or imported GSJ J+4-digit serial number +4-digit serial number, such as GSJ J20040002. Only by recognizing the approval number can we ensure that the health food we bought is approved by the relevant departments.
Second, look at the packaging logo. The packaging label of health food must indicate the following items: 1. Name of health food; 2. Net content and solid content; 3. Ingredients; 4. Functional ingredients; 5。 Health care function or health care function; 6. Suitable for people and unsuitable for people; 7. How to eat; 8. Date marking (production date and shelf life); 9. Storage method; 10. Implementation standard; 1 1. Name and address of health food manufacturer; 12. Hygiene license number.
Third, we should pay attention to the taboo of products. Health food is only suitable for specific people to adjust their body functions, and should be selected according to symptoms. Look carefully at the product label and instructions to see if you are a "specific crowd" or "not suitable for the crowd" of the product. The elderly, infirm or chronically ill patients, children and adolescents, and pregnant women should choose carefully.
Fourth, the effect of health food is not measured by price. Because the dosage of products, added substances and brands are different, the prices of health care products are also different. If you don't need more additions (such as calcium supplementation, etc. ), then choose health food with few functions and low price. In addition, don't trust any percentage, such as absorption rate, deposition rate, utilization rate, effective rate, cure rate, etc.
Fifth, we should treat advertisements correctly. The creatures in the crowd are very different. Don't believe the absolute language in advertisements, and don't believe the testimony of how Zhang San and Li Si's eating method works. Some enterprises are willing to widely publicize individual cases as a common phenomenon. Don't believe the propaganda of stars in advertisements, and don't believe the exaggerated propaganda of so-called experts wearing white coats in pharmacies, shopping malls and supermarkets.
3. What should health care products pay attention to?
1. Read the label carefully. On the label or packaging of commodities, the main raw materials, health-care functions, suitable and unsuitable people, the name and address of the factory, the method of use, specifications, storage methods, shelf life and matters needing attention shall be indicated in full accordance with the contents of the health food approval certificate.
2. If necessary, please check. If you have questions about the authenticity of health food, you can log on to the website of the US Food and Drug Administration.
3. Keep the shopping voucher. Remember to keep shopping invoices and health care products packaging boxes. , in the case of damage to rights and interests can be used as the basis for complaints.
4. Don't blindly believe in advertisements. Health products, also known as health food, are food rather than medicine, and it is impossible to cure diseases.
Step 5 look for markers. Every kind of health food should be marked with "Police Tactical Unit" on the inside and outside packaging.
6. Identify the batch number. The number should be marked under "Police Tactical Unit". Wei Shi Ji Zi [××× year × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × day × month × month × day × month × month × day × month × month × month × month × month × month × day × month × month × month × month × month ×