As a Fortune 500 company, Suning's receivable amounted to 600 billion yuan, which attracted people's attention because its equity was pledged to Alibaba. Many people were surprised that such a large enterprise pledged all its shares to Alibaba. What happened to Suning? How much pressure does the company have? Let them do such radical things. As a stockbroker, I have been thinking for a long time and want to talk about my own views and share them, hoping to help you.

Under normal circumstances, all the shares pledged by enterprises will not be pledged, because if there are no assets in the pledge line that can be pledged again, the company will break out, so that the controlling stake of the company will change and the company may be owned by others. Suning pledged all the shares this time, which made everyone feel that Suning must be under great pressure, otherwise it would be impossible to make such a radical approach. What difficulties do they face?

The purpose of equity pledge is to obtain funds quickly, which is the real reason why many enterprises are willing to choose equity pledge. Suning's equity pledge shows that they are really short of money. If they are not short of money, they can't pledge all their shares to Alibaba. Lack of money is a hurdle that Suning can't get around. After all, as a traditional retailer, Suning has been hit hard by e-commerce based on the Internet, and its online e-commerce has to face challenges from JD.COM, Pinduoduo and Taobao, so it is difficult for Suning to challenge them. At this time, it is difficult for Suning to pledge its equity to Alibaba and choose.

Suning's pledge of all shares is actually a signal to everyone. Even if the shares explode, it is a very good choice for Ali to accept Suning, because Ali has traffic and Suning has stores. Together, we can get online and offline, which is good news for both sides. As a traditional retailer, Suning's profit is already very thin. At this time, if they can cooperate with Alibaba, it will give them new development space, which is why they pledge their shares to Alibaba.

Times are constantly changing, and technology is increasingly updated. If you can't keep up with the times, you will be eliminated sooner or later. Ten years ago, Suning Appliance was in full swing, and it was difficult to survive ten years later. How much pressure Suning has suffered may only be clear to them.