Everyone loves beauty. In this era of looking at faces, it is not difficult to understand the explosion of the beauty industry. Is there a face that everyone loves? Many times it will become a master key in your hand. In China society, it is not difficult to understand that beauty salons, as the main body of industry services, have become the "hardest hit" under the stimulation of powerful consumer groups and driven by huge profits.

Unreasonable market price

Beauty industry is a completely market-oriented industry in China, and social demand directly determines the development of the industry and the price of products. After the reform and opening up, with the strong rise of China and the rapid economic development, the living standards of ordinary people have been continuously improved, and surplus assets have gradually accumulated. From solving food and clothing, to pursuing material life such as real estate, cars and electronic products, to spiritual enjoyment such as health care, beauty and fitness, this is an inevitable trend of social development. Since the real estate industry has golden decade, why can't the beauty industry have a gorgeous chapter?

Speaking of marketization, there are many industries in China, such as coal and steel, oil and gas, food and beverage, etc. All of them are guided by the state to regulate prices, while the beauty industry can be regarded as a thorough market pricing, and the relationship between supply and demand determines everything. China has a large population base, an orderly well-off society and a strong consumer market. In addition, the gap between the rich and the poor is widening, and social needs are gradually stratified. Compared with Vertu mobile phone with tens of thousands of yuan in the mobile phone market, LV handbag with 100,000 yuan in the clothing and textile market and Bugatti Hang Wei with 40 million yuan in the automobile market, the high-end consumer market of the beauty industry can be said to be even worse in China. Obviously, Zhou Yu is playing the yellow cover, and one is willing to play a situation. The state can't and can't regulate prices, which leads to high profits in the beauty industry.

Over-amplified social needs

The attack of the Korean Wave not only exposed the public to Korean film and television songs, but also made people feel the magic of beauty. They can't have a pair of oriental beauty, but they can make up for it from their "efforts" the day after tomorrow. In social circles, a wolf-like face will often make you a laughing stock of others, a joke after dinner, a talk behind people and vanity, and urge you to make changes through "efforts". In addition, in this era of "brushing your face", a good face means that you can rise in the workplace, you can become the focus of the spotlight in life, and you can negotiate more orders at work. In short, outstanding face value can simplify your life and enjoy it. These unhealthy social trends have led to the public's excessive dependence on beauty salons and further demand for beauty products.

Strong social demand, huge profit space, people's excessive pursuit of beauty and accelerated corrosion of social atmosphere have all given the beauty industry a chaotic foundation and space.