Movie audience psychology is a theory that studies the motivation, behavior and psychological characteristics of movie audiences. Why do some people like movies and others don't? Why do some people like the same movie very much, some people like it very much, some people like it or even don't like it, and they don't like it very much? There are completely different standards for the evaluation of a film, which is not only due to the differences of people's age, occupation, nationality, geographical environment and experience, but also the direct participation of psychological factors. From the analysis of the audience's viewing motivation, it can be divided into emotional motivation, rational motivation and trust motivation. 1. Emotional Motivation: All movie-watching motivations caused by external stimuli, such as movie advertisements, movie introductions, movie publishers' propaganda or the influence of others, as well as the audience's own curiosity, competitiveness, happiness and excitement, are emotional motivations. 2. Rational motivation: It is the motivation based on people's objective understanding of movies and after thinking and analysis. People who watch movies driven by rational motives pay more attention to the quality, ideology and knowledge of movies. 3. Trust motivation: It is determined by the audience's trust in a studio, a movie from a country, an actor or a director. Some people go to the cinema mainly to see an actor's performance. Judging from the audience's personality, the audience's behavior can be divided into five types: (2) rational type. Before watching movies, this kind of audience should first understand the movie programs and watch movies rationally and selectively. (3) Selective type. This kind of audience pays great attention to comparison when choosing movies, and chooses what they like to watch. (4) impulse. This kind of audience is impulsive and often influenced by film titles and advertisements. , and often from a temporary interest. (5) rich imagination. Most of them are emotional responders, and the content of the film is measured by rich associations. When choosing films, attention is easy to shift, interest is easy to change, and aesthetic sense is more sensitive. Pay more attention to the content introduction, guidance, performance and title of the film. Judging from the psychological characteristics of audience enjoying movies, no matter what level of audience, they all need entertainment and some kind of stimulation. This is why entertainment movies are so popular. Audiences appreciate movies, not only for entertainment, but also for aesthetic and artistic enjoyment. In addition, there is the audience's curiosity and sense of identity. Curiosity is a universal human nature. American psychologist Maslow regards curiosity as a feature of mental health. Hugo said: Curiosity is an appetite. I'll believe that when I see it. Because of this, those mysterious and suspenseful detective films, thrillers and legends are often more attractive to the audience and have a higher attendance rate. In addition, there are psychological characteristics of the audience, such as rebellious psychology, curiosity, voyeurism and secrecy. These are all about the psychology of movie audiences.