Sweden IKEA Group was established in Sweden on 1943, and now it has become the largest furniture and household goods enterprise in the world. Its sales mainly include about 10000 products such as chairs/sofas, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, housing storage series and children's products series.
IKEA adopts the global purchasing mode, and has established 65,438+06 purchasing regions in the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has accounted for 18% of the total, ranking first.
Extended data:
1943, 17-year-old Ingvar Kamprad founded IKEA, selling pens, wallets, photo frames and other daily necessities. Ingvar grew up in Smolan, where the rocks are rugged and the terrain is rugged.
At that time, many residents were in financial difficulties and struggled to survive with little income. Therefore, most people in Smolan are hardworking, thrifty and creative, and like to solve daily problems in a "pragmatic" way. Knowing this tradition, it is not difficult to understand the way IKEA does things and the reasons for its success.
The products in the first issue of IKEA catalogue are so affordable that people were skeptical about the quality of the products at first. So Ingvar decided to transform an old workshop in Amholt into an exhibition hall, so that people can see and experience the products with their own eyes before ordering.
Amholt, the founder of IKEA, is located in a remote area of Sweden, so it is difficult to reach potential customers in big cities. Therefore, the IKEA Catalogue was born in 195 1. Ingvar was determined that IKEA should sell high-quality furniture at affordable prices:
Baidu encyclopedia-IKEA