An epidemic swept the world, causing serious impacts on all walks of life. In the final analysis, I take two groups as examples, and they are generally full of complaints and suffering. This article was originally written by Xiao Le, and has served many companies and artists in many industries: ① For companies and enterprises, especially in areas with serious epidemic risk, this kind of companies and enterprises have been hit hardest. Cities and roads are closed, so it is impossible to deliver goods and collect money, store rents have to be paid and employees' salaries have to be paid. . . . . . So how can enterprises survive and become bigger and stronger? Personally, many people have the same language: money is too hard to earn now. If you go out to work, you will encounter a serious epidemic in this area, accounting, isolation, no income, and far from home. There are elderly parents to support, wives who need you to support their families, and children waiting to pay tuition. In this case, you can't go home to work. . . . . . So if you are isolated, what if you are unemployed at home? In fact, with the impact of the epidemic, there are too many major impacts, which are related to every family and even everyone. Do companies, enterprises and individuals have no choice but to wait for this situation to continue? The more special it is, the more it tests the viability of a person and a company. What should the company's marketing do at this time? At this time, how can companies and enterprises expand customers and survive? For individuals, how to get more income, how should individuals make money, and how should housewives at home get more income? This paper focuses on two aspects: the way for companies and enterprises to survive under the epidemic situation, the way for individuals to make money at home, how to continue to survive, how to adjust the previous marketing strategy model for companies and enterprises at this time, and how to find a breakthrough for them. In fact, in view of the existing special circumstances, thinking really needs to change, because thinking determines the way out, so at this time, we should shift our focus to the Internet. We always believe that the epidemic will pass. You can think about it. If your company is in a severe epidemic area, it is to close the city, close the road and isolate it. If you want to make money at this time, you can only focus on the Internet, because the Internet is not affected by time and space, and there are almost no natural disasters. Therefore, during the epidemic, you should lay out the network marketing channels in advance, and pay more attention to the Internet channels during the epidemic, and it will only break out after the epidemic. So what should corporate marketing do at this time? First of all, whether it is a company or an enterprise, doing business is really based on profit, and closing customers is the premise of profit. How do customers find us through the internet (how to drain customers)? How to convince customers that we are on the Internet (how to make a deal with customers) and let customers find us on their own initiative is very, very simple (think about how you found me in this article now). Internet marketing is a very accurate marketing method, because the greatest significance of the existence of the Internet is to share value. For example, if you are a novice and want to teach yourself to paint at home, then you will take the initiative to find: novice painting tutorial, novice painting tutorial video, novice art course, novice painting skills, novice painting skills and so on. This is to actively find what we want. What you see, whether it is video or text type, is the content laid out for art education, so that customers who want it can actively find it. However, why do many companies and enterprises do their traditional business well and excellently? I don't know anything when I get online. It's not that they don't want to do online marketing, but that such companies and enterprises have encountered two problems: ① no direction (I don't know what their goal is) and ② no way (I don't know how to do it). In fact, companies do online promotion, that is, actively let customers find us through the network. In fact, solving these two problems is very simple. Let me give you a few examples: 1. If you are a local decoration company, how can a home improvement company do network promotion? First of all, home improvement companies need owners who want to decorate new houses, or have houses that they want to decorate. For the customers of new house decoration, if you are a decoration company in xx area (if it is Leshan in XX), then your customers will find you on the Internet like this: Leshan Decoration Company, Leshan Decoration Company, Leshan New House Decoration Company and Leshan Decoration Fee. If you are a local wedding company, your customers will search for these on the Internet (if XX is also Leshan), so for example, Leshan wedding company, Leshan wedding planning company, Leshan wedding stage construction, Leshan wedding expenses, Leshan wedding planning, Leshan wedding company, which is better, and how much does Leshan wedding company generally charge? This is how a local wedding company paved the way for the Internet. This is what I'm talking about. It is very, very simple to promote the internet and let customers find us actively. The problem is that customers actively find us through the network. Why should they believe us? Therefore, trust is the primary issue in promoting the Internet. For companies and enterprises, how to solve customers' trust in companies and enterprises? It's actually quite simple. ① official website, a company, shows its scale, strength, background, culture and concept in the form of words, pictures and videos. Is the facade of the company, the first image (if you are a big company, there is no company in official website. You say you are a big company, but you say your products are very good and large in scale. Who will believe you? This is the degree of trust. ), many people say that the company official website has long been out of date and does not exist. The person who said this just made a mistake: it's not that the company official website is useless, but that he doesn't know how to use it at all, thinking that he will come to do business in official website, and the company official website also needs publicity. Just like you open a store, it is a truth that you don't publicize how your customers know and how they don't know about consumption. 2 Company Encyclopedia and Product Encyclopedia: Encyclopedia is an influential and authoritative business card of a company, a product or even a person on the Internet, and it is essential to solve the trust problem. ③ News promotion: the news promotion of a company or product, or the founder. In fact, the promotion of the company is an indirect promotion of the founder and product, and the promotion of the founder is also essential, so as to indirectly package the company and product to the maximum extent and solve the trust problem. Therefore, no matter how big the company is, no matter how good the products are, and no matter how excellent the people are, don't say it yourself, let the media say it. ④ Question and answer promotion: Question and answer can be divided into two types: drainage question and answer+transaction question and answer. 1 Drainage question and answer, what questions and keywords customers may search for to come to us, we will promote the company name in the promoted copy, that is, let customers find us actively. 2 Deal Q&A, after customers find us, they will definitely learn about it online, such as is xxx company reliable and is xxx company professional? The content of the reply is positive. This is also the key to solving the trust problem. More about the network marketing of companies and enterprises can be planned by Baidu Xiaole. Finally, let your customers take the initiative to find you, just like you are looking for me now. So what should individuals do under the epidemic, how should individuals start businesses and increase their income under the epidemic, and how should individuals make money in special periods, how to make money online, and what are the formal ways and methods to make money online? How to increase income online? First and foremost, people who make more money than you must work harder than you. Why can people who make money make money? Because they are better than you in two aspects: sincerity, kindness, ability and dedication. So these two points are indispensable. If you buy something or find a partner, you will definitely choose someone who combines these two points, because if you have a good personality, you can't handle anything I give you. If a person's character is not good, no matter how capable he is, you won't cooperate with him, so these two points are the basis of making money, although they are the foundation, they are also the most important point. Why do many people find it difficult to make money? Why are they confused? The two reasons for confusion are the same as the two major problems of companies under the epidemic: personal confusion, and because there are two points: 1 no direction: I don't know what to do. There is no way, and I don't know how to make money. Therefore, to be a man and do things is not just to keep working hard, learning and improving. Improve yourself in many ways: be sincere to others, be broad-minded, know how to empathize with others, know how to be grateful and return, and know how to pay and contribute besides your own negotiation ability, communication ability and sense of color, because when you are grateful and considerate of others everywhere, although you may be deceived by villains, in general, your sincere contribution to others is your blessing and your future life. Even many aspects of you are your sincere rewards. In the end, you will have more contacts, more opportunities, more and more harmonious family, everything will be smooth at home and it will be easier to make money. Your life, everything about you, is actually the harvest and reward you really pay for others! How did that person get extra income during the epidemic? My focus is still on the internet, because if you are isolated in a key risk area and can't go anywhere, you can only think about how to make money online. What are the ways, ways and skills for individuals to make money online? First, self-media operation Although the dividend period from the media has passed, on the one hand, if you have enough high-quality content and originality, and have certain topicality, it is still easy to operate. But before you start from the media, you need to consider the following points. What is your major? In which industry have certain professional skills and experience, can output content for a long time. 2. What kind of presentation will you adopt? Whether in the form of graphics, short video or audio. 3. What kind of platform would you choose? In fact, we think he needs to decide according to your output content and user portrait. There are many opportunities online. Bian Xiao began to contact the Internet through a part-time job. Now that she has her own project, her income is still considerable. Thanks to a book I read before, Mo Fan's online notes, which talked about many ways to make money online, I am getting better and better online. I suggest Internet Xiaobai go and have a look, which will be very helpful to you. There is an electronic version on the internet, and you can find it by searching. That's all I can do for you. Second, Taobao Alliance The so-called Taobao Alliance is what we often call taobao guest. The simple understanding is to earn commission by sharing the links of products online. 1 has its own website as a content carrier. 2. My own community often makes long-term comments and purchases on a product. 3. It has its own self-media platform and has the right to dock related alliance products. For example, Tik Tok, Headlines, Big Fish, Hundred Schools and so on. Third, online training of course, this is a more professional content. It requires you to have a high degree of professionalism in a vertical field and can help customers solve problems. You may need to have rich practical experience and the ability to set an example. Of course, online training, after we develop a mature training course, you still need to promote it to its target group reasonably. Fourth, technical support In fact, if you want to make money by staying at home, we still have many small strategies, such as: 1, specializing in making beautiful PPT or related documents for some corporate executives in need. 2. Do some practical gadgets, such as Excel tables, to quickly sort out the data. If you are good at developing websites, you can also create some practical plug-ins for different systems. 4. Sometimes you can work part-time in the online call center, such as email support in Chinese and English. 5. If you have beautiful writing style and strong writing skills, you can join my Xiaole planning team, work for me and never treat me badly. For individuals, there are many practical ways to make money at home. Whether you are a company or an individual, what you need to make money most is not only your good character, but also your marketing ability-let customers take the initiative to find us. For companies and individuals, there are more practical ways. For example, if you are a company or enterprise, you don't know how to do online marketing, you don't know how to expand the market and customers through the Internet, and if you are an individual, you don't know how to make money on the Internet.