1, play a good health card, seize the weight loss party, healthy and light food become the golden track favored by capital, and focus on promoting the healthy concept of light eating chicken breast.
2. In the face value economy, consumers pay attention to taste and face value while paying attention to health. Gao Yan value has become a weapon for emerging brands to detonate social networks, satisfying the social display and unique taste expression of young consumers.
3. "Low fat and high protein" is the main demand of target consumers, and it is also the propaganda point of most brand fitness chicken breast products. In the face of homogeneous competition, how to establish differentiated cognitive advantages is an important problem that brands need to solve.
On the development of snack food;
With the improvement of national consumption level and concern for one's own health, the healthy light food market is in a period of rapid rise, and the penetration rate is gradually increasing. As an iconic health food, chicken breast has great development potential.
Consumers are younger, and consumer demand is more focused on health, quality and experience. After 90 s and 95 s, it became a new generation of consumption power. They have an urgent need for a healthy lifestyle and slim figure, and pay more attention to health, quality and experience in commodity selection.